Episode: VMC #330 – Let’s meet in Paris – LeWeb
[right click to download the source file – ‘Save the link as…’, video-player available below]
Subscribe to the show on YouTube!Let’s meet in Paris – LeWeb
Subscribe to the show on YouTube!Author: Andrea Vascellari
Subscribe to the show on YouTube!Let’s meet in Paris – LeWeb
Episode: VMC #330 – Let’s meet in Paris – LeWeb
[right click to download the source file – ‘Save the link as…’, video-player available below]
Subscribe to the show on YouTube!The key for success in this digital era
I believe that the key for success in this digital era lies at the intersection of technology, business and people. It’s something so simple, right?
Well, you might be surprised to know that for many this is still a difficult concept to understand and achieve.
Just think about it.
Think about how many talented teams of engineers (people) have great ideas and develop new excellent products (technology) but don’t know what an actually business plan (business) looks like. On the other hand, think about great marketing campaigns that sell lousy products or when products are targeted to the wrong audience. Every time you see a project failing there’s always something missing from one of these 3 core spheres: technology, business and people.
A vital concept that many people probably don’t pay enough attention to because of its almost too extreme simplicity.
At the world blogging forum (check video below) I explored some of the trends that we are seeing in the 3 spheres linking back to what we are doing in Finland.
Please keep in mind: The audience was ‘general’ and not representative of any specific niche so this was not a technical talk, a keynote presentation or a workshop targeted to advanced strategies and tactics to leverage each aspect of these 3 spheres. I simply introduced the audience to this concept and left the topic open for discussion during the panel with the other panelists. If you are interested in more specific presentations with advanced content you might be interested in having a look at m my speaking archive.
I once again thank Ritchie (@datadirt) for inviting me and for the flawless organization of the event. And now, enjoy the video!
Andrea
Andrea Vascellari -The key for success in this digital era from World Blogging Forum Vienna 2010 on Vimeo.
The key for success in this digital era
I believe that the key for success in this digital era lies at the intersection of technology, business and people. It’s something so simple, right?
Well, you might be surprised to know that for many this is still a difficult concept to understand and achieve.
Just think about it.
Think about how many talented teams of engineers (people) have great ideas and develop new excellent products (technology) but don’t know what an actually business plan (business) looks like. On the other hand, think about great marketing campaigns that sell lousy products or when products are targeted to the wrong audience. Every time you see a project failing there’s always something missing from one of these 3 core spheres: technology, business and people.
A vital concept that many people probably don’t pay enough attention to because of its almost too extreme simplicity.
At the world blogging forum (check video below) I explored some of the trends that we are seeing in the 3 spheres linking back to what we are doing in Finland.
Please keep in mind: The audience was ‘general’ and not representative of any specific niche so this was not a technical talk, a keynote presentation or a workshop targeted to advanced strategies and tactics to leverage each aspect of these 3 spheres. I simply introduced the audience to this concept and left the topic open for discussion during the panel with the other panelists. If you are interested in more specific presentations with advanced content you might be interested in having a look at m my speaking archive.
I once again thank Ritchie (@datadirt) for inviting me and for the flawless organization of the event. And now, enjoy the video!
Andrea
Andrea Vascellari -The key for success in this digital era from World Blogging Forum Vienna 2010 on Vimeo.
World Blogging Forum Vienna 2010 – Video Overview
A short overview over the World Blogging Forum Vienna 2010 (November 13th in Vienna, Austria). Music by Alexander Blu & Jonay feat. Jasmine Kara Video by http://www.apace.com/
World Blogging Forum Vienna 2010 from World Blogging Forum Vienna 2010 on Vimeo.
Art & Copy – A Must Watch Movie
Yesterday I watched Art & Copy, a fantastic documentary about creativity and advertising. Big names in it, inspiring, insightful, sharp. It sucked me in from the start to the end. Unquestionably one of the best documentaries I’ve seen about our industry.
Rent it on iTunes, buy it, do what ever you want but get it, watch it and I’m sure you’ll enjoy it.
Here’s the trailer
Andrea
How To: Get the most out of Facebook’s Impressions and Feedback stats
Check out the original post on The Next Web!
Special thanks as usual to Zee M Kane (@Zee) for the opportunity of sharing some thoughts with The Next Web friends, and to Brad McCarty (@BradTNW) for his magic touch & contribution.
Facebook Pages’ Administrators might be happy to hear that from now on they will all be able to have access to stats on the number of impressions and on the feedback of each entry posted on their wall.
Until now this feature was available only for pages that had at least 10,000 fans, but now it’s available to all administrators. Having access to this data is definitely something that will make happy many small businesses and organizations.
Want to see what the hype is all about? Check this out:
But now that you have it, what are you going to do with it? First off, you need to understand the meaning behind the names –
- Impressions: raw number of times each entry has been seen on the wall and in the news feed of fans
- Feedback: Number of comments and Likes given, per impression
So let’s say that you post something and it is seen by 10 people. Of those 10 people, one left a comment and one clicked like. Your Feedback score, then, would be 20%. But you have to take these numbers inside the context of what they mean.
For instance, let’s say that as your popularity grows, you see a greater number of impressions but a smaller feedback number. This isn’t necessarily a bad thing (though not necessarily good, either). While it’s our hope that everything you post gets liked and commented upon, you have to understand that what we want and what we get aren’t always one in the same.
In any transaction-based situation, as the number of users goes up the potential for interaction increases. However, it’s not likely that the act of interaction will increase by the same number.
As is true with almost anything that you’re doing publicly, you’ll need to gauge the reaction and take it into consideration from two directions. First, is the reaction overall positive or negative? Second, based upon the first answer, what did you do that was different from what you’ve done before?
Getting the most out of any statistic is a matter of taking all sides into account. With Facebook’s addition, it will give you some insight, but it won’t answer every question. So take the information as it is given and see what interesting things you can find with it.
How to Search old Tweets and Messages
Find for old tweets that are not showing up in twitter search results. I bet many of you had to deal with this problem. I already blogged about other solutions to backup you tweets and make them searchable using Google Calendar but in that case you can search for public tweets only, forcing you to leave private DMs out of the picture.
During the last couple of days I bumped into and tested this new service called SnapBird. My take? It’s just great. Here’s where you can search with it:
- further back than 10 days
- within only your friends’ tweets
- within your direct messages
- within any user’s favourites
I hope you’ll find it useful as much as I did!
If we are not connected yet via twitter feel free to get in touch over at twitter.com/vascellari 🙂
Andrea
Communications Report for November 19th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Analytics for Your Docs with Scribd Stats – Document-sharing site Scribd has launched a new feature – Scribd Stats – that will allow users to get detailed analytics about docs uploaded to the site. The feature will be available for free on any piece of content on Scribd.
- 9 Strategies to Make Selling Your Ideas More Successful – Stepcase Lifehack – A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization.
- Twitter Has A (Secret) Reputation Score For Every User – According to Williams, Twitter’s “science and math people” have systems which gauge who you follow and who the people you follow follow and try to find ‘Who to Follow’ relevance in that overlap. He didn’t make it clear how individual user reputation score was measured.
- Netflix CEO says consumers just aren’t interested in long-form video on portable devices — Engadget – In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens.
- Want to Make Your Location App Hot? Add a Discount – 29% said they found check-ins valuable because of deals and promotions.
- Twitter’s Official Analytics Product Has Arrived – Twitter has started inviting a select group of users to test a new analytics product.
- Incredible Video Stats You Have To See – Online video is well and truly, having the best time of its life right now.
- How to Export Your Friends’ Email Addresses from Facebook – Facebook is trying to create one inbox to rule them all, but for those of us who don’t trust Facebook enough to give them all our communication, taking control of that information is an important step toward retaining your communication freedom.
- Google Search Ads to Get More Visual – A company spokesperson says that they’ve “found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.”
- The Internet in 2020 – Great graphic that draws a good picture on what the web might look like in ten years from now.
- Post-media marketing – Brand Republic – What should we be focusing on…
- How to Get More Leads From Existing Content – Taking advantage of evergreen content, or content you previously published, can have a number of benefits. Due to the fact that you put a lot of thought, time, and effort into your content, it only makes sense to re-purpose it.
- Clearwebstats.com – Information About Every Site. – Free service for webmasters to track and display web data from most websites.
Being Active on Twitter is Paying Off
this week stats via twittercounter
This week I decided to be more active on Twitter and so far I must admit that is paying off. I met a lot of new interesting people, had great conversations publicly and privately via DMs (direct messages), and got a bunch of new #FF (follow friday) at the end of the week.
I’ll invest more time inTwitter from now on and if you want to join the party… get in touch with me @vascellari!
Andrea
Some of the new #FF Keep ’em coming! Love to connect with you! 🙂
