Today I received and email from Jeff Pulver in which he was talking about a new groundbreaking music video (Thanks Jeff!). I checked it out and it was actually pretty cool. It’s an interactive video and you can have a look at it over at AndyGrammer.com
Technically it’s a no-brainer, it reminds of a couple of flash projects I worked on a couple of years ago with my team at itive.net. What’s interesting about it is the fact that it’s all done within that vevo player, Today I received an email from Jeff Pulver in which he was talking about a new groundbreaking music video (Thanks Jeff!). I checked it out and it was actually pretty cool. It’s an interactive video and you can have a look at it over at AndyGrammer.com
Technically it’s a no-brainer, it reminds of a couple of flash projects I worked on a couple of years ago with my team at itive.net. What’s interesting about it is the fact that it’s all done within that vevo player, definitely great work.
Here’s a list of a few important takeaways that I thought to share after watching the video:
- Although video is a channel that is getting more and more traction online, having ‘just a video’ out there is not enough anymore. A higher degree of interaction and strategic thinking is needed.
- High quality engagement experiences are unquestionably one of the key factors that will help in winning the battle for ‘online attention’.
- Will these kinds of projects be the only ones that will give you a higher chance to succeed? No. I’m sure we’ll still have low budget and amateur videos that will go viral.
- Whether he will use this kind of technology or not, Loren Feldman will keep rocking and 1938media will survive.
- I believe that the attention span of people will keep decreasing. This will make the difference between real artists & professionals who are able to capture the audience’s attention and amateurs that will get lost in the countless number of non-sense videos that we have online.
- Unfortunately projects like this won’t run on every mobile device any time soon. Until Apple and Adobe figure out a way to go hand in hand in this we’ll have to enjoy these kinds of shows just sitting in front of our laptops & desktops, so communicators and strategists must keep that in mind.
- It’s going to be expensive. Until someone will come up with automated solutions which are able to cut down the huge amount of work and editing to get to such results (like for example Animoto did for videos/photos) the budgets for such projects will still be relatively high. In any case if you want to get things right with online video it’s going take a lot of work, experience and strategic planning so it will increase in the future.
What would you add to this list?
Andrea
Yesterday I had the pleasure of sitting in front of the mic together with Eric Schwartzman (@EricSchwartzman) to record an episode of On The Record Online podcast dedicated to the upcoming LeWeb conference that will take place in Paris (8th-9th Dec.). @Erik: Thanks for having me! 🙂
