Blog - Page 9 of 19 - AndreaVascellari.com

How to Use Social Media to Market your Organization

Episode: VMC #339 – How to Use Social Media to Market your Organization [right click to download the source file – ‘Save the link as…’, video-player available below]

When you start thinking about how to use social media to market your organization, stop thinking about how you are going to find customers and start thinking about how to help them find you…

This video is about a nice story that Eric Schwartzman shared at Ignite this week in Rome (Italy) during Social Media Week. I’m sure you’ll find it interesting!

Andrea

Digital Brains

Episode: VMC #338 – Digital Brains [right click to download the source file – ‘Save the link as…’, video-player available below]

Forget about websites as you know them and think of websites as digital brains that people use or connect to in order to achieve thier objectives…

Here’s the video of the presentation I gave at Ignite this week in Rome (Italy) during Social Media Week (slides below). Enjoy it!

Andrea

(Special thanks to Livia Iacolare for shooting the video!)

Digital Brains

View more presentations from Andrea Vascellari.

Engaging Consumers – Social Media Boot Camp for Entrepreneurs

Engaging Consumers – Social Media Boot Camp for Entrepreneurs

View more presentations from Andrea Vascellari.

This week I had the pleasure of being invited by Eric Schwartzman to present as a guest speaker at his Social Media Boot Camp for Entrepreneurs in Rome (Italy) during Social Media Week. I talked about how you can engage consumers (current and potential) in new ways using social media.

In my presentation I shared:

Two case studies + Take aways (Teymur Madjderey aka Icedsoul, and Exclusive Sicily)
Some Interesting books
Special tips for entrepreneurs on strategic use of Twitter, Facebook and Slideshare

Of course, a special thanks to Eric and a digital hug to all the interesting entrepreneurs that I met at the venue!

Andrea

Eric Schwartzman & Andrea Vascellari – Photo Credit: Leah D’Emilio

Do as the Romans! – Social Media Week

This week I’ll be in Rome for Social Media Week. Together with me from the itive.net team will be Leah D’Emilio (Chief Communications Officer).

Here’s where you can find me:

Wed. 9 Feb. – I will be a guest speaker during a special social media session for entrepreneurs alongside LA based Online Communications Strategist Eric Schwartzman.
Web. 9 Feb – On stage at Ignite Italia. Info & venue here. My presentation: Digital Brains! -I’m sure many of you will find it interesting 😉 Leah D’Emilio has a ‘bomb’ presentation on Social Video 101… I already got a preview, but I can’t wait to see it again live!
Thu. 10 Feb. – Networking Happy Hour . This is where you want to be. THE meetup organized by Fabio Lalli, Indigeni Digitali & Co.

Aside from these official presentations, my agenda is already packed with meetings, etc. so stay tuned via twitter @vascellari and remember when in Rome…

Andrea

Communications Report for January 13th 2011 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Participation in Real-Time Social Media Increased 20% in 2010 – Blog writing declined by 4%, and forum participation decreased by 11%. Participation in real-time social networks and microblogs, however, both grew by 20%.
Momentfeed is Google Analytics for the Real World – With the proliferation of location based services, it would seem that there is a real opportunity to better understand how people go about their daily lives.
YouTube Reports 200m Mobile Daily Mobile Views, 2.0 App for Android – 75% of respondents say that mobile is their primary way of accessing YouTube.
HOW TO: Create a World-Class Online Community for Your Business – 9 steps businesses must take in order to make their online communities world-class.
Are We Too Obsessed With Facebook? [INFOGRAPHIC] – Some highlights about Facebook usage, 2010 trends, adoption numbers and a great deal more.
5 Predictions for Small Business in 2011 – Here are my five predictions about how small businesses will continue to adapt to changing technologies as we move into the new year.
Email, Social Media to See More Marketing Dollars in 2011 – Email and social media are the top tactics marketers worldwide expect to increase budgets on in 2011.
10 Online Tools for Better Attention & Focus – A handful of the best apps for fighting back against the constant distractions of our digital lives.
44% of Online Sharing Occurs Through Facebook [INFOGRAPHIC] – Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook’s “Like” button, which means the actual, universal percentage of shares through Facebook is likely higher.
5 ingredients of smart online commerce – Seth’s Blog – Few things they do that make them successful online.
Exploring the Twitterverse – With Twitter at the center of the stellar system, apps orbit at different rotations based on their design and functionality.
6 Predictions for Digital Advertising in 2011 – Whether they choose to go big or small, the social web equips advertisers with significantly more consumer data points than ever before to improve the targeting and relevance of online advertising.
5 Predictions for Small Business in 2011 – Predictions about how small businesses will continue to adapt to changing technologies as we move into the new year.

Quora: Do We Really Need It?

Episode: VMC #337 – Quora: Do We Really Need It?
[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, Quora.

Quora: Do We Really Need It?

Episode: VMC #337 – Quora: Do We Really Need It?
[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, Quora.

The Best of PR, Marketing and Social Media – LeWeb 2010

Episode: VMC #336 – The Best of PR, Marketing and Social Media – LeWeb 2010
[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, LeWeb, paper.li, Jeremiah Owyang, Brian Solis, Gary Vaynerchuk.

Flip the Funnel – Book Review

Episode: VMC #335 – Flip the Funnel – Book Review

[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, Flip the Funnel, Joseph Jaffe, @jaffejuice

Communications Report for December 20th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Search Engine Optimization – Hmmm…’juicy’ links by Chris.
More Than Half of Mobile Ads are on Smartphones, Says inMobi – Smartphone impressions are now the majority (56%) of mobile ads in the United States. inMobi says that it has increased its ad impressions by 600 million monthly (+25%) in the past 90 days, thanks to a huge (57%) increase in smartphone inventory.
Facebook Brings Facial Recognition to Photo Tagging – Facebook Photos, one of the social network’s most popular features, is getting a big and potentially controversial upgrade with a new feature that automatically suggests who users should tag in photos based on facial recognition technology.
Pepsi Refresh Project Netted 61 Million Votes – Consumers cast 61 million votes— compared to about 89 million for the 2010 U.S. general election — on refresheverything.com to make a case for their various causes, the company said. Pepsi has pledged to give away $20 million via the program. To date, the program has given about $14.6 million to fund 352 ideas. The site also got 1.6 million comments.
Young and Mobile: A Global View of Cellphones and Youth | Nielsen Wire – 16 percent of young people reported that their parents selected their mobile phone. Price was the most common consideration among youth in selecting a mobile phone, though that is true among other age groups, too. Youth aged 15 to 24 in all countries surveyed put price as the first purchase driver, with the exception of Russian youth, 21 percent of whom placed design/style first.
Social Media Success: 5 Lessons from In-House Corporate Teams – Here we are highlighting five companies that have enjoyed long term success with their own social media teams and taking a look at some of the measurable returns they have seen as the results of their programs.
Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) – Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011.
Americans Now Spend As Much Time Using Internet as TV [STATS] – The average American now spends roughly 13 hours per week using the Internet and watching TV offline.
How Much Is a Tweet Worth? $500, Says Toyota – The car manufacturer is rewarding those who purchase a new Toyota by January 3 with a $500 debit card for tweeting about it.
The Anatomy of a Perfect Landing Page – Nice & clear.