FIR On Strategy Archives - Page 2 of 3

Stakeholder Analysis

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This is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

Involving as many as possible of those who are affected by or have an interest in any project or initiative leads to a better process and greater results. But in order to manage a participatory process and gain all the advantages it brings, we have to figure out who the stakeholders are, which of them need to be involved at what level, and what problems they may bring with them. In today’s cast/post we will understand what do we mean by stakeholders, what are their levels of interest, why it’s important to understand it, who are the most valuable stakeholders and how we should analyze them.

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Environmental Scan – What? Why? How?

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The environmental scan is another fundamental analysis that you want to conduct to track the environment you are operating in when you are planning to launch a new project. In today’s cast/post we will understand what it is, why it’s important and I will also give you a specific methodology that can help you conduct your environmental scan more efficiently when dealing with online/digital initiatives.

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Context Analysis – What? Why? How?

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The first thing you need to do when you start to work on a communication plan is to define where you are starting from and what’s the focus of your initiative. This is exactly what the context analysis helps us with.

In today’s cast/post we will understand what is a context analysis, why it’s so important and how to conduct one. Continue reading “Context Analysis – What? Why? How?”

Digital Strategy – Integration

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The “integration” phase of your strategic communication plans is about focusing on how an organization is structured around social efforts and on how social technologies are integrated with communication channels across the organization.

Adaptive Digital Strategy Framework - Process

Can we implement social media without having a policy in place? Sure… Is this a wise move? No it’s not. Can we run a plan without knowing what we are going to do if something goes wrong? Sure… Is it a wise move? No it’s not. The integration phase is about what should be in place within an organization before starting to move on to the “planning” phase. Continue reading “Digital Strategy – Integration”

Digital Crisis Management (Part 2)

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This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

In our previous cast/post we understood how we can predict the various phenomenons that can potentially originate a crisis and how an organization can plan the responsive actions needed to face such crisis situations.

That’s great at strategic level, but what should we actually do when the crisis hits? What tactics can we use? What process should we follow to manage and possibly reduce the damage caused by a digital crisis? This is what we are going to explore in this cast/post. Continue reading “Digital Crisis Management (Part 2)”

Digital Crisis Management (Part 1)

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (10.3Mb, 21:27) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

In this cast/post we will understand how to strategically predict the various phenomenons that can potentially originate a crisis and how an organization can plan the responsive actions needed to face such crisis situations. Continue reading “Digital Crisis Management (Part 1)”

Public Facing Moderation Plan

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Download the MP3 file (12.3Mb, 25:28) – Get the show on iTunes! This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”. In this post/cast we explore public facing moderation plans at a strategic level as a way to oversee, monitor, and grow a community. We will explore community management at tactical level in an upcoming cast. Today we will understand what a public facing moderation plan is, why it’s important, how an organization should be internally structured (who does what) and then I’ll share with you also an example of a great public facing moderation plan. Continue reading “Public Facing Moderation Plan”

Digital Policies

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Download the MP3 file (8.5Mb, 17:35) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

In today’s post/cast we are going to explore how policies can assist in both subjective and objective decision making related to “digital”. We’ll understand what a policy is, why it’s important in “digital”, which are the main policy typologies and then I’ll close by sharing with you some resources and tools that you can use to craft your policies from scratch or to take your existing ones to the next level. Continue reading “Digital Policies”

Digital Steering Committee

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Download the MP3 file (9.0Mb, 18:44) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

It’s never easy to define the scope of a project and steer it in the right direction to satisfy the expectations of stakeholders and partners. A steering committee can help. In this post/cast we talk about what a steering committee is and what are its primary functions. Then, since this is a podcast about digital strategy, we ‘ll look at a common problem that people face when dealing with online projects and a 4 step process that you can use to solve it. Continue reading “Digital Steering Committee”

Digital Center of Excellence

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Download the MP3 file (8.0Mb, 16:37) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

I briefly mentioned the Center of Excellence when we talked about digital governance models, but in this post we’ll dive deep into it understanding what exactly is a Digital Center of Excellence, why it’s important, what are its main responsibilities and how we can establish one in our organizations.

What’s a Center of Excellence?

In general, Center of Excellence (COE), also known as a competency center or a capability center, refers to a team or an entity that provides leadership in a determined focus area.

For us this focus area is digital, so we can describe the COE as a centralized hub for digital excellence between executive layers and business units.

The COE empowers the existing management and execution roles within each division to introduce digital elements as they apply to each circumstance while still centralizing the resources and intelligence necessary to guide stakeholders. This COE team is often run and managed by a Social/Digital Strategist. The executive management team responsible for the direction of the brand though, remains at the center. Continue reading “Digital Center of Excellence”