Experience Architect in a Digital World
Do you need an infographic? You might want to talk to these guys.
These are some nice graphical summaries that Daniel, Carla and Bauke created during my talk last week at the Switch Conference in Porto (Portugal). Their contact info is below, enjoy!
Andrea
Daniel, Carla, Bauke and me in Porto
During Social Media Week in Rome (Italy) Elena Radaelli (Augmendy) interviewd me and Leah D’Emilio (CCO, itive.net) about social media strategy. The video interview is in Italian but has been transcribed into English below. We mention some interesting points about digital strategy and online video, enjoy it!
Elena: We are here with Andrea Vascellari and Leah D’Emilio, respectively the CEO and CCO of itive.net. How do you help businesses with digital strategy?
Andrea: Most importantly, before anything else, you must understand what the client needs, look at their objectives together, analyze where they are coming from and see what they want to achieve. Then we create a solid overall strategic plan including “tactical” moves which allow them to achieve their objectives. It’s like creating or improving their digital DNA to succeed online. Because today it’s not just the fact about being online, you also have to be ‘smart’ about it. Leah, for example, is one of our team members who specializes in new media, like online video and related tactics.
Elena: Therefore, video is very important. How do you use video to launch and promote businesses?
Leah: Yes, because a video is something very personal where you can explain something in an easier way, more…
Andrea: Efficiently, let’s say…
Leah: Yes, the person who looks at your site, whether its a dot com or on Facebook, they can better understand your product or service in a deeper way. Video also allows you to create a more fun and engaging experience!
Andrea: A common mistake that many business owners make online today is showing a brand that is cold and faceless. They don’t have personality and they don’t create a relationship of engagement with their target audience, or if they are b2b (business to business), with the potential businesses that they want to reach and talk to.
Video reduces this distance, but you have to do it intelligently. Leah and our team are highly specialized and very strong in this. Obviously, there are other tactics you can put into the mix to have a super “social media cocktail”.
Elena: Obviously, you can’t leave out social media in particular Facebook, Twitter, Youtube, which should business have?
Andrea: It depends. Because there are so many social networks – and in general many sites that are online are becoming social – therefore we are starting to have an over-saturation of social networks in an increasingly larger number of niches. One important thing we must evaluate then is which social network is better to adopt. You have to look at the needs and objectives of the client. It could be Twitter, Facebook, Flickr or it could be other social networks. There are many social networks out there. For example now here at Social Media Week there are many new startups being born and presented. What we do is help our clients to select the right strategic path to follow including the best social media tactics to adopt.
Elena: Many thanks to Andrea Vascellari and Leah D’Emilio
Andrea and Leah: Thank you!
During Social Media Week in Rome (Italy) Elena Radaelli (Augmendy) interviewd me and Leah D’Emilio (CCO, itive.net) about social media strategy. The video interview is in Italian but has been transcribed into English below. We mention some interesting points about digital strategy and online video, enjoy it!
Elena: We are here with Andrea Vascellari and Leah D’Emilio, respectively the CEO and CCO of itive.net. How do you help businesses with digital strategy?
Andrea: Most importantly, before anything else, you must understand what the client needs, look at their objectives together, analyze where they are coming from and see what they want to achieve. Then we create a solid overall strategic plan including “tactical” moves which allow them to achieve their objectives. It’s like creating or improving their digital DNA to succeed online. Because today it’s not just the fact about being online, you also have to be ‘smart’ about it. Leah, for example, is one of our team members who specializes in new media, like online video and related tactics.
Elena: Therefore, video is very important. How do you use video to launch and promote businesses?
Leah: Yes, because a video is something very personal where you can explain something in an easier way, more…
Andrea: Efficiently, let’s say…
Leah: Yes, the person who looks at your site, whether its a dot com or on Facebook, they can better understand your product or service in a deeper way. Video also allows you to create a more fun and engaging experience!
Andrea: A common mistake that many business owners make online today is showing a brand that is cold and faceless. They don’t have personality and they don’t create a relationship of engagement with their target audience, or if they are b2b (business to business), with the potential businesses that they want to reach and talk to.
Video reduces this distance, but you have to do it intelligently. Leah and our team are highly specialized and very strong in this. Obviously, there are other tactics you can put into the mix to have a super “social media cocktail”.
Elena: Obviously, you can’t leave out social media in particular Facebook, Twitter, Youtube, which should business have?
Andrea: It depends. Because there are so many social networks – and in general many sites that are online are becoming social – therefore we are starting to have an over-saturation of social networks in an increasingly larger number of niches. One important thing we must evaluate then is which social network is better to adopt. You have to look at the needs and objectives of the client. It could be Twitter, Facebook, Flickr or it could be other social networks. There are many social networks out there. For example now here at Social Media Week there are many new startups being born and presented. What we do is help our clients to select the right strategic path to follow including the best social media tactics to adopt.
Elena: Many thanks to Andrea Vascellari and Leah D’Emilio
Andrea and Leah: Thank you!
Episode: VMC #340 – How to Integrate Video on Facebook Fan Pages [right click to download the source file – ‘Save the link as…’, video-player available below]
This week Leah D’Emilio (CCO – Chief Communications Officer – itive.net) was on stage in Rome at Ignite Italia during Social Media Week. She shares interesting insights about using online video to get the best out of your Facebook Fan Pages.
Below you will find the video & slides!
Andrea
Episode: VMC #340 – How to Integrate Video on Facebook Fan Pages [right click to download the source file – ‘Save the link as…’, video-player available below]
This week Leah D’Emilio (CCO – Chief Communications Officer – itive.net) was on stage in Rome at Ignite Italia during Social Media Week. She shares interesting insights about using online video to get the best out of your Facebook Fan Pages.
Below you will find the video & slides!
Andrea
Play & Enjoy! [dewplayer:http://traffic.libsyn.com/fir/fir-577.mp3]
This is a short audio report that includes interesting insights and stats from LeWeb. I recorded it together with the On the Record Jedi Eric Schwartzman (@EricSchwartzman) and with the Wizard of Photography Sir Teymur Madjderey (@icedsoul) for FIR – For Immediate Release – Episode #577. You find it at 15.45 min.
Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Social_Media_Update.mp3]
You had no time to go to Paris for LeWeb? No problem. In this episode of “On the Record Online” me and Eric Schwartzman (@EricSchwartzman) recap all the highlights from the event.
Topics discussed:
- The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places.
- Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany.
- Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus S
- Pet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive.
- Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio.
- Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations.
- Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often undiplomatic , and probably don’t even know it.
- Gabe Rivera of Tech Meme’s insightful comment about what Wikileaks means for the #gov20 space.
- The keynote by Carlos Gohsn, Chairman & CEO of Renault S.A. & Nissan on how the human desire for autonomy impacts the way networks evolve.
Links Referenced:
- Pew Internet Report – Multiple Identities Online: http://www.pewinternet.org/Reports/2010/Reputation-Management/Part-1.aspx?view=all
- Jeremiah Owyang’s Keynote: http://www.web-strategist.com/blog/2010/12/09/slides-social-business-forecast-2011-the-year-of-integration-leweb-keynote/
- Le Web Sessions in HD: http://www.youtube.com/lewebparis#g/u
INDEX
Enjoy it!
Andrea
Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Social_Media_Update.mp3]
You had no time to go to Paris for LeWeb? No problem. In this episode of “On the Record Online” me and Eric Schwartzman (@EricSchwartzman) recap all the highlights from the event.
Topics discussed:
- The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places.
- Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany.
- Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus S
- Pet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive.
- Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio.
- Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations.
- Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often undiplomatic , and probably don’t even know it.
- Gabe Rivera of Tech Meme’s insightful comment about what Wikileaks means for the #gov20 space.
- The keynote by Carlos Gohsn, Chairman & CEO of Renault S.A. & Nissan on how the human desire for autonomy impacts the way networks evolve.
Links Referenced:
- Pew Internet Report – Multiple Identities Online: http://www.pewinternet.org/Reports/2010/Reputation-Management/Part-1.aspx?view=all
- Jeremiah Owyang’s Keynote: http://www.web-strategist.com/blog/2010/12/09/slides-social-business-forecast-2011-the-year-of-integration-leweb-keynote/
- Le Web Sessions in HD: http://www.youtube.com/lewebparis#g/u
INDEX
Enjoy it!
Andrea
A short overview over the World Blogging Forum Vienna 2010 (November 13th in Vienna, Austria). Music by Alexander Blu & Jonay feat. Jasmine Kara Video by http://www.apace.com/
World Blogging Forum Vienna 2010 from World Blogging Forum Vienna 2010 on Vimeo.
Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Podcast_Preview.mp3]
Yesterday I had the pleasure of sitting in front of the mic together with Eric Schwartzman (@EricSchwartzman) to record an episode of On The Record Online podcast dedicated to the upcoming LeWeb conference that will take place in Paris (8th-9th Dec.). @Erik: Thanks for having me! 🙂
Here you’ll find more info about what I’ll create for LeWeb…
In this episode we are joined by two other Official Le Web conference bloggers, Tara Hunt (@missrogue), CEO/Shwowp, Author/The Whuffie Factor and blogger at http://www.horsepigcow.com and Algerian blogger Ismail Chaib (@iChaib) who currently lives in France where he is studying for his Masters while serving as co-founder of VC-funded start-up ASQ.
Before we dive into a discussion of the agenda and survival tips for getting the most out of the conference, we talk about Facebook Messaging, the impact of globalization and technology on the economy and the world outside the tech bubble. I hope you enjoy it, and if you do, please consider sharing it with your network.
Erick is such a great host so I hope you’ll enjoy the conversation I had with him, Tara and Chaib as much as I did!
Andrea