Experience Architect in a Digital World
Surprise! Delicious has been acquired by Chad Hurley and Steve Chen, the founders of YouTube, and it will become part of their new Internet company, AVOS. The screenshot below shows what I found today when I tried to login my Delicious account. Here you find a list of Q&A from Delicious that explains everything you need to know about the transaction (i.e. what’s going on, how to export/move your bookmarks etc.).
Good luck!
Andrea
Are you interested in having your ads on Twitter? Yes? Ok, that’ll be at least $5000.
Looking at the ‘natural influence’ of big brands that probably have no need for ads on Twitter vs the 5k minimum budget for smaller businesses and other players that want to make their voices heard it’s certainly something that makes me think.
Beth Harte recently grabbed my attention on this topic with a Facebook update, I’m interested to hear your thoughts on this ‘barrier’ at the entrance that Twitter has set.
Andrea
Do you need an infographic? You might want to talk to these guys.
These are some nice graphical summaries that Daniel, Carla and Bauke created during my talk last week at the Switch Conference in Porto (Portugal). Their contact info is below, enjoy!
Andrea
Daniel, Carla, Bauke and me in Porto
This weekend I’ll be speaking at the 2011 edition of the Switch Conference in Porto (Portugal).
“Switch is a two-day event that gathers people with different background experiences to discuss technology, science, entrepreneurship, creativity and innovation in a network-friendly environment.”
My presentation will focus on ‘Digital Evolution’. I will talk about why the need to constantly evolve in the digital space has become something that isn’t just important but necessary for anyone who wants to succeed. I’ll explain why we have to re-think of websites as ‘digital brains’ instead of a simple ‘online presence’ and I’ll give 5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.
I hope to see you there!
Andrea
UPDATE: These are the slides of my presentation. Enjoy!
Jody Koehler and his coopr.nl team interviewed me for their The PR Spotlight series. Enjoy it!
Andrea
We at Coopr connect with international PR professionals daily. From Sydney to Vancouver and from Cape Town to Helsinki. More and more PR professionals connect with each other online, via Twitter, blogs, podcasts or Facebook. To share their knowledge, thoughts, doubts and passion for Public Relations. With ‘The PR Spotlight’ we wish to contribute to this active PR community. We will try to approach some of the best in PR for you. To help you find answers. ‘The PR Spotlight’ today is on Andrea Vascellari, CEO of itive.net, communicator, blogger and video-poscaster. Please enjoy his 7 answers and help us share the story!
1. Who are you and what do you do?
I’m Andrea Vascellari, currently the CEO of itive.net and international digital strategy agency with headquarters in Finland and New York City. My team and I help companies to build dynamic relationships with customers, employees, shareholders, influencers and other key audiences world-wide . I’m also a blogger and video-podcaster. I share posts and videos on my website andreavascellari.com.
2. What does PR mean to you?
PR is an art and I’m in love with it.
3. How do you see the role of PR in the near future?
The role of PR will be fundamental, more than ever before, and its practice increasingly exciting. Especially because of the growth of the Internet, today’s communications eco-system in which organizations are immersed is growing in size and complexity; therefore, its going to be necessary for organizations to manage their reputation in different scenarios at best, whether it is a product launch or a crisis situation.
4. PR sucks because…
…well let’s say that it is not PR that sucks. What really sucks when I think about PR is the bad “nomea” that some practitioners gave over the years to, in my opinion, this beautiful and fascinating industry. I think that PR is now living an interesting period because social media is in a sense functioning as a natural filter that is starting to separate the practitioners that are actually doing a good job from the ones that aren’t. Good guys will keep growing, bad guys will fall.
5. PR rules because…
It is one of the core parts of the overall communication “equilibrium” of all organizations that truly want to succeed. It’s so interesting to see what PR is becoming. I think the Internet is the best thing that could have happened to PR, especially if you look at the speed at which things are happening and evolving in this industry. When I think about the new opportunities and challenges that come with this digital evolution I can’t sleep, it’s something that literally makes me explode with excitement!
6. What’s hot on your radar right now?
The new generations of digital natives and the new rules of engagement that are emerging with them.
7. Who’s the best in your field? And why?
Heh…this is an interesting question because I don’t think there’s a ‘best’ in any field, I believe that there are a lot of great people highly specialized in different niches. So in PR I would also say that it depends on what you are looking for. Are you interested in B2B? Eric Schwartzman immediately comes to my mind. Are you in need of insightful researches? Then I’d say Jeremiah Owyang, and indeed Brian Solis who always has his eye on upcoming trends. If you actually have no idea whatsoever of where to start, I encourage you to listen to FIR (For Immediate Release). FIR is a weekly podcast at the intersection of online communication and public relations. Hosted by Neville Hobson & Shel Holtz, it’s a wonderful show that I’m sure will help get you on the right path. Inside PR with Martin Waxman, Joe Thornley, and Gini Dietrich is another terrific podcast you want to make sure to check out.
The ones I mentioned are all fantastic practitioners and also good friends that I feel comfortable enough to recommend. In addition to this I often refer to several other good folks in my blog posts and videos on andreavascellari.com, I hope you’ll find it interesting. Feel free to ask me more via twitter @vascellari!
Episode: VMC #343 – Social Costume
Subscribe to the show on YouTube!Check out what I found in Venice yesterday during the Carnival…yes, a Facebook costume!
When I saw it a thought crossed my mind: A few years ago, I was sending out invites to my friends to join and connect with me on Facebook. Initially, many of them didn’t even reply or check it out and today…well, we all know how things have changed. Facebook became one of the dominant platforms for social networking.
The ‘social’ aspect of the web reached its mature stage and placed a new brick in the building of our future life. The line that used to separate the digital world from our everyday life keeps blurring and it will keep fading away the more the Internet becomes a part of the lives of people in the most far and remote corners of our planet.
Now we got to a point at which people discovered that social interaction can take place online just as it does offline. How are things going to move forward from now on?
At least at this stage, Facebook’s role in how people socialize and communicate is fundamental. Facebook is not redefining social, it’s simply taking it to a new extent. However, it still has the reins of social data and social interaction. I’m wondering if and how things will change once people start feeling the need to be in control of the data they are sharing and using in their social ecosystem. Will Facebook change its nature from ‘social box’ to ‘social catalyst’? Will emerging projects like Diaspora become new fertile lands where people will be able to take care of their own data and social life?
Today’s social costume is a ‘Facebook wall’, what will it be in the future?
I’d love to hear your thoughts on this.
Andrea
Episode: VMC #343 – Social Costume
Subscribe to the show on YouTube!Check out what I found in Venice yesterday during the Carnival…yes, a Facebook costume!
When I saw it a thought crossed my mind: A few years ago, I was sending out invites to my friends to join and connect with me on Facebook. Initially, many of them didn’t even reply or check it out and today…well, we all know how things have changed. Facebook became one of the dominant platforms for social networking.
The ‘social’ aspect of the web reached its mature stage and placed a new brick in the building of our future life. The line that used to separate the digital world from our everyday life keeps blurring and it will keep fading away the more the Internet becomes a part of the lives of people in the most far and remote corners of our planet.
Now we got to a point at which people discovered that social interaction can take place online just as it does offline. How are things going to move forward from now on?
At least at this stage, Facebook’s role in how people socialize and communicate is fundamental. Facebook is not redefining social, it’s simply taking it to a new extent. However, it still has the reins of social data and social interaction. I’m wondering if and how things will change once people start feeling the need to be in control of the data they are sharing and using in their social ecosystem. Will Facebook change its nature from ‘social box’ to ‘social catalyst’? Will emerging projects like Diaspora become new fertile lands where people will be able to take care of their own data and social life?
Today’s social costume is a ‘Facebook wall’, what will it be in the future?
I’d love to hear your thoughts on this.
Andrea
The web is starting to become a natural extension of ‘real world’ events. However, in order to achieve success you need to do it right. One of the niches in which my team and I specialized through the years is strategic online communications for events.
Last week we were in Italy where we helped the organizers of the International Trophy “Judo Vittorio Veneto” to get the best out of their event. 310 clubs, 2100 registered athletes from 18 countries, a 4500 seat sport arena, 2 days of competition and 1000 squared meters divided into 8 competition areas make this event the largest International judo tournament in Italy and among the top judo tournaments in Europe.
Itive crafted and handled the entire online communication plan of the event. Here are some interesting stats:
- 30 hours of live video were streamed.
- 181,000 minutes transmitted worldwide during the 2 days of the event.
- 650 GB of bandwidth for transmitting the data online.
- 1 control room, 3 cameramen, 2 directors of general video, 2 directors online.
- Updates and moderation in real time via live chat, Twitter, and Facebook.
- Results and brackets of the fights downloadable online at the end of each day.
- 3 photographers, +800 photos, +23,000 views in 2 days.
- …and more
I encourage you to go and take a look at the entire case study that we shared on the itive.net blog. There you’ll see several other stats that I’m sure you’ll find interesting and inspiring if you are looking to get the best out of your events. If then you want to see some broken arms and a few black eyes belts in action you can hit play on the video player below which is streaming all the finals that were shot during the weekend on-demand.
And indeed if you need help with your events, well my team and I will be happy to help you out 😉
Andrea
Episode: VMC #342 – 5 Stages of Successful Online Video Marketing – [right click to download the source file – ‘Save the link as…’, video-player available below]
In Milan I wasn’t alone at the Forum della Comunicazione Digitale 2011, Leah D’Emilio (CCO, itive.net) delivered a really interesting presentation during the special “Ignite Italia” session arranged for the event. She discussed how successful online video marketing can be thought of as strategic storytelling and requires the same production process as filmmaking: development, pre-production, production, post-production, and distribution. By applying these 5 stages of production when creating an online video (whether for a single video or a series), a business or brand can unquestionably build a more solid structure for meeting their business and communication objectives.
Check out Leah’s presentation in the video and slides below!
Andrea
Episode: VMC #341 – How Brands Can Survive & Thrive Online – Digital Evolution [right click to download the source file – ‘Save the link as…’, video-player available below]
Yesterday I was in Milan (Italy) to present at a special edition of Ignite Italia during the Forum della Comunicazione Digitale 2011 held at Palazzo Mezzanotte in Piazza Affari.
My talked was about “digital evolution” and how “digital species” – in this case websites & web properties of brands and organizations – need to adapt to environmental changes (new technologies, etc…) or else they will be wiped off the face of the world wide web.
Here’s the video and slides from my presentation. Enjoy!
Andrea