2010 Archives - Page 3 of 4 - AndreaVascellari.com

[Communications Report] for June 12th 2010 – AndreaVascellari.com

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Mobile Uploads Spur Facebook Video Growth – Facebook’s nearly half a billion users are now uploading 20 million videos each month, many of which are shared through mobile phones.
10 ways to keep tabs on ‘live’ hashtag chats on Twitter – Twitter chats are increasingly growing in popularity, providing participants with a specific time and place to discuss pertinent issues and share knowledge. Before you can get stuck into these lively sessions, you need to consider which application / tool is best suited to the format in question.
21 Rules of Engagement in Social Media – While businesses now have access to these rich channels, the true promise of social media however, lies in the direct connections that are forged between people who represent companies and the people who define markets of interest.
Social media monitoring review 2010 [report] – In-depth review of the leading social media monitoring tools.
Top 5 Social Media Ethics Concerns for Lawyers – The people in charge of lawyer ethics oversight in your state see social media either as just another form of communication, or as a special threat to client confidences and attorney decorum. Do you know what rules apply to you?
Costolo: Twitter Now Has 190 Million Users Tweeting 65 Million Times A Day – Most users, says Costolo, don’t Tweet at all, but rather use Twitter as a consumption media. How many of those 65 million Tweets are automated spam is not clear.
How Consumers Interact with Brands on Social Networks – eMarketer – The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board.
Building Trust with Empowered Consumers – The top three sources that influenced purchase decisions for US Internet users were friends and family sought out for their opinion (53%), friends and family who offered their opinion (49%) and online research (49%).
Social Media No. 1 Emerging Channel for Lead Gen – Lead generation was marketers’ first priority, with 66% saying it was their greatest concern for 2010, compared with just 17% who chose brand awareness.
The State of LinkedIn – The most represented industries are hi-tech (16%), finance (12%) and manufacturing (10%), while engineering (15%), sales (11%), administrative (9%) are the most common job functions.
Klout is the standard for influence – The goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on.
From Facebook, answering privacy concerns with new settings – By Mark Zuckerberg (CEO Facebook)…
Official Google Blog: Search more securely with encrypted Google web search – Good or bad for analytics, tracking, etc. ?
Use LinkedIn Effectively – LinkedIn is the de facto online social network for business types. The thing is, lots of people are “on there” but aren’t necessarily using it to the fullest.
The best creative marketing examples on YouTube – YTShowandTell’s Channel.
100 Incredibly Useful & Free Mac Apps – Some handy ‘Productivity’ and ‘File Sharing and Transfer’ apps.

[Communications Report] for May 18th 2010 – AndreaVascellari.com

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Are Blogs Dying? – The rise of streaming tools, though, is leading to a new state, where long-format blogging is being imploded, turned into content for the short-format stream, like radio was cannibalized for TV.
How to Quit Facebook Without Actually Quitting Facebook – In case you are thinking about it.
Google Promoting “Internet Stats” Site – Last September Google launched “Internet Stats” in the UK. Now Google is “launching” it in the US or perhaps, more precisely, exposing it again.
Mayors of Starbucks Now Get Discounts Nationwide with Foursquare – Starting today, mayors of individual Starbucks stores can unlock the Mayor Offer and enjoy a money-saving perk for their frequent store checkins.
Social Media Revolution 2 (Refresh) – Is Social Media just a fad?
Understanding Social CRM – Good overview & stats
Openbook – Facebook helps you connect and share with the people in your life. Whether you want to or not. – Openbook is a utility that reveals privacy violations in the popular online social network Facebook.
A Conversational Analysis of SxSW – Insights + how information is shared during events
[infographics] The Evolution of Privacy on Facebook – Click the chart to advance, or click on a year.
Women May Welcome Targeting – 88% of US Female Internet users would like to see more targeted offers from brands they trust.
40 Tools To Spice Up Your Twitter Background | Tools – Is the default blue background of your Twitter page starting to look stale, or is it just me?
YouTube – Levis New Friends Store Social Shopping Site – Levi’s have just launched a social media shopping experience where they have added the new “like” facebook functionality to each and every product in the store. This allows customers to find and share their favourite products from Levi’s including seeing what their friends like on the same site. Essentially allowing you to socially shop with friends in real time.
Open Facebook Search – Search Facebook public timeline outside Facebook.
Starbucks Cards Can Now be Managed via Facebook – As an early adopter brand, Starbucks has reaped the rewards of social media innovation. Today the company is furthering those efforts with a Facebook application for customers to access and manage their Starbucks cards.
For Veteran Social Marketers, Twitter Is Tops – Fully 96% of marketers with years of social media experience were using Twitter, while 91% used Facebook and 89% LinkedIn. Marketers with some social media experience were also big on Twitter (92%), followed by Facebook (88%) and LinkedIn (76%). The biggest difference between the two groups was in usage of social video marketing, such as through YouTube.

[Communications Report] for April 5th 2010 – AndreaVascellari.com

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The Collapse of Complex Business Models « Clay Shirky – Some video still has to be complex to be valuable, but the logic of the old media ecoystem, where video had to be complex simply to be video, is broken.
Report – Future of the Internet IV – In an online survey of 895 technology stakeholders’ and critics’ expectations of social, political and economic change by 2020.
Facebook Summarized In A Single Picture – The chart breaks down Facebook’s history as well as some of the most important facts and figures from the company. Included in the chart is information about the site’s user base as well as the impressive engagement levels that Facebook is able to maintain.
Study: Mobile internet traffic is set to grow 400% by 2015 – What does that mean? As smartphones become more commonplace, phone companies could start charging a lot more money to keep them up and running. But consumers may not go along willingly.

Twitter Starts Featuring Popular Tweets in Search Results – Twitter has turned on a new feature in search that lets user filter for what the microblogging service is calling “top results.” As opposed to strictly showing the most recent mentions of a given query, users now have an option to click a “top results” link that displays a few popular tweets on top of the page.
40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan – Mar) – Collection in the following categories: Tools, Social Networks, PR, Blogs / Blogging, Content, and General / Other.
3 New Studies Prove Social Media Marketing Growth – Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise.
Americans Using TV and Internet Together 35% More Than A Year Ago | Nielsen Wire – In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.

[Communications Report] for March 22nd 2010 – AndreaVascellari.com

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The State of Social Marketing Integration – According to data from eROI and eMarketing & Commerce (eM+C), US marketers spent 13% of their online marketing time on social media in 2009, the second-largest share of any tactic.
Facebook | Intro to Facebook Search – Here’s the ‘what’ of Facebook search. Great post…it makes me think about Facebook VS Google…Who’s gonna win the search battle in future?
Facebook Reaches Top Ranking in US – The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame.
Italian Police Use Facebook to Capture Mafia Fugitive (via @leahdemilio ) – This is actually pretty interesting…isn’t it?! 😉
BBC News – The top 100 sites on the internet – The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010.
Social Fans More Likely to Buy – More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
10 Useful Website Analytics Tools – Here are some suggestions.
Google – public data – The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate.
New Startup Ideas – I’m always surprised in finding that many startups don’t think at all about certain key elements. This document gives a good structure that I wish more entrepreneurs would keep in mind.
10 Search Engines to Explore the Deep End of the Invisible Web – The Invisible Web refers to the part of the WWW that’s not indexed by the search engines. Most of us think that that search powerhouses like Google and Bing are like the Great Oracle…they see everything. Unfortunately, they can’t because they aren’t divine at all; they are just web spiders who index pages by following one hyperlink after the other.
35 Great Social Media Infographics – Here’s a collection of terrific social media infographics that might come in handy.
GigaTweet – Counting the number of twitter messages – This makes you think…
1 in 4 Facebook Users Come From Asia or the Middle East – O’Reilly Radar – Asia’s share of the more than 400 million active Facebook users recently surged past 15%.
Toyota Turns To Twitter To Repair Its Image – Toyota has been dealing with negative backlash from the massive safety recalls of its vehicles; and is even suffering in terms of sales. So what does the company do to repair its image? Turn to Twitter, of course!

[Communications Report] for March 4th 2010 – AndreaVascellari.com

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Foursquare Sees Its Name in Lights in Vegas – An enormous digital display pulls checkin data via Fousquare’s API and displays the latest tips and to-dos, as well as the mall’s mayor, for all onlookers to see.
Special Report – Marketing to the Millennials – One of the most evident changes is social networking, which is embraced by 75 percent of the Millennials, compared with 50 percent of the Generation X members (ages 30 to 45) and just 30 percent of Baby Boomers (aged 46 to 64).
Getting the Most Out of Twitter, No Posting Necessary – A COMMON reason given by those who have yet to try Twitter: “I have nothing to say.”… well…
E-Commerce Sites Freshen Up to Grow Sales – Among those sites that will refresh their looks, better organization and updating of home, category and product pages are top priorities, followed by better search engine optimization.
The State of the Twittersphere 2010 – According to the report, Twitter’s user growth peaked at 13% in March 2009 falling to just 3.5% in October 2009. And while this is the most recent date for which HubSpot has access, it is revealing nonetheless.
Lady Gaga And The Death Of The Login – 9 out of 10 people creating special purpose web accounts are doing so using their social networking platforms.
How to Create a Successful Company Blog – Is it worth blogging, and if so, what they should blog about.
Facebook Drives 3X Traffic to Broadcast Than Google News – A key difference here might be that people are sharing news on Facebook that has an aspect of immediacy. When something big is happening in the world, some news is breaking, we might tend to look toward media outlets where we expect to find breaking news – broadcast media.
Study: 61% of small businesses accomplish identifying & attracting new customers via social media. – Social media usage increased to 24%, from 12% the year before.
Roadmap: Make your corporate websites relevant with social integration (via @jowyang) – Companies and orginizations are confused by the wide variety of choices that social networks offer to help them connect to their customers. Jeremiah created this menu to help them in understanding.
Social networking, phones grow as news sources – 26% of people are getting news through mobile devices.
10 Tips for Successful Twitter Fundraising – It takes more than posting multiple tweets a day to get the job done.
5 Simple Twitter Listening Tips Every Marketer Should Know – Good overview on the basic steps you need to get the best out of your Twitter searching and monitoring.
E-Book on building and sustaining brand communities – Radian6 – (direct PDF download).

The State of The Internet

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

[Report] for February 3rd 2010 – AndreaVascellari.com

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Procter and Gamble embraces Facebook – When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention.
Major brands sceptical of social media – Just 22% of those surveyed said that social media forms a major part of their promotional strategies. Meanwhile, many marketers are confused about the role the channel should play in their company’s plans.
2010 Nonprofit Social Media Benchmarks Study – An analysis of growth and social engagement metrics for nonprofit organizations.
Context is King: How Videos Are Found And Consumed Online – An incredibly detailed post by Ashkan Karbasfrooshan.
Rethinking the Value of Social Media to Online Shopping – This research implies that the promise of Social Media for eRetailers should be carefully balanced by logistics and understanding of what customers actually want, otherwise mutual disappointment is sure to follow.
Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers – Blogging, which is equivalent to content building, helps attract more site visitors. The rationale is similar: more blog articles mean more chances to create something that grabs readers’ attention and indirectly build up a company’s reputation.
Harvard on foursquare – Harvard is the first university to use foursquare to help students explore their campus and surrounding places of interest. “…this represents a smart use of FourSquare — which still has plenty of doubters — by an organization. I’m certain organizations of different natures will find a way to leverage the service to achieve their own business goals.”
Social Media Marketing: How Pepsi Got It Right – Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.
National Lady Gaga Day Draws 100,000+ on Facebook – How social networks can unleash community power. Still wondering if there’s any return on social media investment? Get your “social media embassies”, now.
Themeleon – Twitter Profile Designer – Nice tool to easily customize the way Twitter looks for you and how your profile looks to others.
Baby Boomers Get Connected with Social Media – Stats: 77% of millenials, 61% of gen X, 46% of Baby boomers maintain a social network profile.
Engagement on Social Networks Top Priority for Marketers – The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.
Ikea’s Easy to Assemble video series breaks new ground in branded entertainment – “Easy to Assemble is a wacky online video series created and written by Illeana Douglas and sponsored by Ikea. According to Advertising Age, Easy to Assemble has racked in 5.1 million views since first going online last year and the numbers are still growing. Ikea had the vision to give Douglas the creative freedom to place entertainment ahead of marketing”.
Digital Marketing: Facebook Ads Not So Annoying – It turns out users find ads on social networks no more annoying than any other ads on the web.
Google – Search is getting more social – Google is pushing the feature to beta status and turning it on for all signed-in English Googlers. Google Social Search is a standard search results page add-on that displays socially relevant content from people in your online social circle, as determined by your Google Profile.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? – What is content curation and why is it so important for the future of web content publishers…the next emerging disruptive role in the content creation and distribution chain.
20 Most Important Social Media Buzzwords for 2010 – The most appropriate buzzwords to describe our curious stampede to the social media and mobile future.

[Report] for January 27th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Forrester’s Social Technographics: Conversationalists get onto the ladder – Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market’s social technology behavior. The big addition this year is “Conversationalists”: people who regularly post status updates to places like Facebook and Twitter. This re-design by Mike Arauz makes the findings a little bit clearer, and also compares 2009 to previous findings from 2008 and 2007.
The Maturation of Social Media ROI – The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.
Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year – According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.
Ten Ideas for the New Decade – An Edelman Digital White Paper – Downloadable PDF + Video.
Video Interview: @Scott Monty Ford Motor Company (via @SteveRubel) – In this four and a half minute video, which I shot yesterday, Scott talks about what he does in his day job, how social media is integrated into Ford’s communications engine (pun intended) and how he works with his executives.
Why The Agency Of The Future Looks Like My Fantasy Baseball Team – Clever.
World’s First Computer to Human Marriage: London Girl Weds Laptop – My friend Hermione is getting married. I wish them the best.
5 Top trends in online PR for 2010 – Online PR enthusiast predicts the next big thing after Twitter.
The 5 Reasons You’re Failing In Social Media – Short and spot-on.
Healthcare Marketing: 5 Social Media Examples – More than ever, it’s essential for hospitals and health providers to rethink their healthcare marketing mix to include social media. The proof is in the numbers: 34% of consumers use social media to search for health information, according to research data from How America Searches: Health and Wellness.
WooRank Screens Your Website, For Free – WooRank is a brand new service designed to let website publishers and marketers evaluate the SEO-friendliness and other aspects of their Web sites on the fly.
Uploading any file : Uploading and exporting – Google Docs – Now you can upload all your files without converting them to Google Docs. You can use Google Docs to open these files anywhere and share them with anyone.
12 Surprising Things Holding Back Online Video Advertising – Few things to keep in mind if you do online video.
Twitter’s Answer To Facebook Connect – Twitter is preparing to launch a new set of tools that will let third party websites easily integrate Twitter features directly into their web sites and services, multiple sources have confirmed. In a nutshell, this is their response to the massively popular Facebook Connect.
10 Musts for Marketing on Facebook – This post was initially wrote to target women only, but I think that some of theses tips can apply to other audiences too. Facebook has done a great job of giving marketers a powerful tool with its Pages product, but like most things in life, it comes down to execution.
18 Online Productivity Tools for Your Business – You may have occasion to bring your work home with you, or require frequent access to your to-do lists, notes and documents on the go…I do, always.

Richard Edelman on Trust Barometer 2010

The Edelman 2010 Trust Barometer survey of trust and credibility in business and government has just been released.

According to Richard Edelman (President & CEO Edelman) business has stabilized and trust has risen in few countries such as the US but generally the picture is much more solid.

However trust in business is very fragile and business has to learn that the biggest drivers of corporate reputation are no longer an outstanding CEO and having terrific financial results.

Today the main reputation drivers are:

Quality products & services
Trust in the company
Transparent operations

That’s the new normal for corporation.

Downloads & Coverage

Trust Barometer report pdf – 1,415kb
Press release pdf – 130kb
UK Highlights pdf – 1,771kb

Andrea

2010 Blueprint

This is a blueprint of what I’m planning to share on my blog in 2010. I created it few days ago during my flight to New York keeping in mind who you are and what you need (remember Tag Yourself?).

The tool I used is mindnode and as you can see it’s still a draft that I intentionally left incomplete because I wanted to hear your thoughts about it. The aim is to ultimately add value to what you’ll read/watch here on my my blog in 2010.

What would you add or change?

share your ideas, requests, suggestions in the comments below or via twitter @vascellari (linking back to this post)
or add a flickr note directly on the picture (click here if you don’t know how to do it 😉 )

Andrea

UPDATES:

draft #1 here.
draft #2 here.
the one you see now is the 3rd version and it’s based on the ideas & feedback you gave so far. If you still feel to add something feel free to share.

click on the pict to enlarge