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Communications Report for November 19th 2010 – AndreaVascellari.com

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Analytics for Your Docs with Scribd Stats – Document-sharing site Scribd has launched a new feature – Scribd Stats – that will allow users to get detailed analytics about docs uploaded to the site. The feature will be available for free on any piece of content on Scribd.
9 Strategies to Make Selling Your Ideas More Successful – Stepcase Lifehack – A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization.
Twitter Has A (Secret) Reputation Score For Every User – According to Williams, Twitter’s “science and math people” have systems which gauge who you follow and who the people you follow follow and try to find ‘Who to Follow’ relevance in that overlap. He didn’t make it clear how individual user reputation score was measured.
Netflix CEO says consumers just aren’t interested in long-form video on portable devices — Engadget – In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens.
Want to Make Your Location App Hot? Add a Discount – 29% said they found check-ins valuable because of deals and promotions.
Twitter’s Official Analytics Product Has Arrived – Twitter has started inviting a select group of users to test a new analytics product.
Incredible Video Stats You Have To See – Online video is well and truly, having the best time of its life right now.
How to Export Your Friends’ Email Addresses from Facebook – Facebook is trying to create one inbox to rule them all, but for those of us who don’t trust Facebook enough to give them all our communication, taking control of that information is an important step toward retaining your communication freedom.
Google Search Ads to Get More Visual – A company spokesperson says that they’ve “found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.”
The Internet in 2020 – Great graphic that draws a good picture on what the web might look like in ten years from now.
Post-media marketing – Brand Republic – What should we be focusing on…
How to Get More Leads From Existing Content – Taking advantage of evergreen content, or content you previously published, can have a number of benefits. Due to the fact that you put a lot of thought, time, and effort into your content, it only makes sense to re-purpose it.
Clearwebstats.com – Information About Every Site. – Free service for webmasters to track and display web data from most websites.

[Communications Report] for July 29th 2010 – AndreaVascellari.com

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Coca-Cola forced to pull Facebook promotion after porn references – The Coca-Cola company has pulled an internet promotion campaign, after parents accused it of targeting children by using references to a notorious pornographic movie.
Facebook introduces Questions – New Feature – Ask the Facebook community a question on any topic and get quality answers from people in the know.
HOW TO: Help Employees Talk About Your Brand Online – The question boils down to this: If a brand is supposed to give customers something to identify with and add meaning to their lives, shouldn’t helping employees express themselves as individuals help the brand as well?
Old Spice polishes its monocle smile all the way to a 107% sales increase. – According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.
How Big Brands Take On Social Media – Nice video interview with Bruce Upbin and David Armano.
Convert Twitter lists to RSS feeds with one click – You can’t create more than 20 lists. There’s no function to combine lists, and managing list entries is only slightly less difficult than if you’d chiselled them into marble. Alex Kessinger created a simple web app called Twitter Lists 2 RSS. Copy the URL for any Twitter list, paste it into a field on the app, and with one click, you get an RSS feed.
Google Maps Gets a (Much-Needed) URL Shortener – The web addresses of Google Maps that you shared with your friends used to be unmanageably huge, but Google has just solved that problem with a new Labs feature that dramatically shortens Maps URLs.
Two Arrested In Venezuela For Tweeting Banking Rumors – According to Reuters, the authorities claim that the tweets were aimed at destabilizing the Venezuelan banking sector and that “a man was arrested in possession of a cellphone used to send the first illegal Tweet, and that detectives had also detained a woman and seized hard discs and computer equipment from her.”
Recorded Future – Temporal & Predictive Analytics Engine – Amazing research tool.
Prince: “The Internet Is Over” – Is Prince missing out on something by withdrawing himself from the web? Or could he be correct; is the Internet just a fad, after all?
Exclusive: Failwhale Over San Francisco! – LOL
Signs of Social Media | Friday Flickr Fix – This Flickr group is focused on how brands are promoting their social media presence. It includes consumer packaged goods flowing it into their packaging to signage and how it’s injected into the built environment by any brand with a physical location, including food, retail and banking.
The Future of Online Socializing – The social benefits of internet use will far outweigh the negatives over the next decade, according to experts.
Consumers engaged via social media are more likely to buy – An impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
Twitter Users “More Likely To Get Job Interviews” – Apparently, Twitter users write better CVs and are more likely to be shortlisted for job interviews than the average jobhunter.

[Communications Report] for April 5th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

The Collapse of Complex Business Models « Clay Shirky – Some video still has to be complex to be valuable, but the logic of the old media ecoystem, where video had to be complex simply to be video, is broken.
Report – Future of the Internet IV – In an online survey of 895 technology stakeholders’ and critics’ expectations of social, political and economic change by 2020.
Facebook Summarized In A Single Picture – The chart breaks down Facebook’s history as well as some of the most important facts and figures from the company. Included in the chart is information about the site’s user base as well as the impressive engagement levels that Facebook is able to maintain.
Study: Mobile internet traffic is set to grow 400% by 2015 – What does that mean? As smartphones become more commonplace, phone companies could start charging a lot more money to keep them up and running. But consumers may not go along willingly.

Twitter Starts Featuring Popular Tweets in Search Results – Twitter has turned on a new feature in search that lets user filter for what the microblogging service is calling “top results.” As opposed to strictly showing the most recent mentions of a given query, users now have an option to click a “top results” link that displays a few popular tweets on top of the page.
40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan – Mar) – Collection in the following categories: Tools, Social Networks, PR, Blogs / Blogging, Content, and General / Other.
3 New Studies Prove Social Media Marketing Growth – Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise.
Americans Using TV and Internet Together 35% More Than A Year Ago | Nielsen Wire – In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.