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- Your LinkedIn Profile on Facebook – How-to guide.
- How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
- What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
- Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
- £2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
- Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
- 10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
- Twitter.com Keyboard Shortcuts – Handy.
- Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
- No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.