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[Communications Report] for March 4th 2010 – AndreaVascellari.com

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Foursquare Sees Its Name in Lights in Vegas – An enormous digital display pulls checkin data via Fousquare’s API and displays the latest tips and to-dos, as well as the mall’s mayor, for all onlookers to see.
Special Report – Marketing to the Millennials – One of the most evident changes is social networking, which is embraced by 75 percent of the Millennials, compared with 50 percent of the Generation X members (ages 30 to 45) and just 30 percent of Baby Boomers (aged 46 to 64).
Getting the Most Out of Twitter, No Posting Necessary – A COMMON reason given by those who have yet to try Twitter: “I have nothing to say.”… well…
E-Commerce Sites Freshen Up to Grow Sales – Among those sites that will refresh their looks, better organization and updating of home, category and product pages are top priorities, followed by better search engine optimization.
The State of the Twittersphere 2010 – According to the report, Twitter’s user growth peaked at 13% in March 2009 falling to just 3.5% in October 2009. And while this is the most recent date for which HubSpot has access, it is revealing nonetheless.
Lady Gaga And The Death Of The Login – 9 out of 10 people creating special purpose web accounts are doing so using their social networking platforms.
How to Create a Successful Company Blog – Is it worth blogging, and if so, what they should blog about.
Facebook Drives 3X Traffic to Broadcast Than Google News – A key difference here might be that people are sharing news on Facebook that has an aspect of immediacy. When something big is happening in the world, some news is breaking, we might tend to look toward media outlets where we expect to find breaking news – broadcast media.
Study: 61% of small businesses accomplish identifying & attracting new customers via social media. – Social media usage increased to 24%, from 12% the year before.
Roadmap: Make your corporate websites relevant with social integration (via @jowyang) – Companies and orginizations are confused by the wide variety of choices that social networks offer to help them connect to their customers. Jeremiah created this menu to help them in understanding.
Social networking, phones grow as news sources – 26% of people are getting news through mobile devices.
10 Tips for Successful Twitter Fundraising – It takes more than posting multiple tweets a day to get the job done.
5 Simple Twitter Listening Tips Every Marketer Should Know – Good overview on the basic steps you need to get the best out of your Twitter searching and monitoring.
E-Book on building and sustaining brand communities – Radian6 – (direct PDF download).

Better Video For Your Business – 3 Tips by Steve Garfield

Episode: VMC #221 – Better Video For Your Business – # Tips by Steve Garfield

When I think about video Steve Garfield is one of the first names that comes to my mind. He is a pioneer, I’ve been following him for years and I finally met him in New York during social media week NY. Steve gave me also a copy of his new book Get Seen (thanks Steve!). He didn’t ask for it but I’ll review it. If you are thinking about it the answer is ‘No, this is not a sponsored post’, he really knows what he’s talking about and as usual I’m happy to share it with you.

We had a nice chat about the book and we recorded this episode in which he also shared 3 tips on how organizations can use video to better promote their business.

Click, play, enjoy!

Andrea

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[Report] for February 3rd 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Procter and Gamble embraces Facebook – When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention.
Major brands sceptical of social media – Just 22% of those surveyed said that social media forms a major part of their promotional strategies. Meanwhile, many marketers are confused about the role the channel should play in their company’s plans.
2010 Nonprofit Social Media Benchmarks Study – An analysis of growth and social engagement metrics for nonprofit organizations.
Context is King: How Videos Are Found And Consumed Online – An incredibly detailed post by Ashkan Karbasfrooshan.
Rethinking the Value of Social Media to Online Shopping – This research implies that the promise of Social Media for eRetailers should be carefully balanced by logistics and understanding of what customers actually want, otherwise mutual disappointment is sure to follow.
Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers – Blogging, which is equivalent to content building, helps attract more site visitors. The rationale is similar: more blog articles mean more chances to create something that grabs readers’ attention and indirectly build up a company’s reputation.
Harvard on foursquare – Harvard is the first university to use foursquare to help students explore their campus and surrounding places of interest. “…this represents a smart use of FourSquare — which still has plenty of doubters — by an organization. I’m certain organizations of different natures will find a way to leverage the service to achieve their own business goals.”
Social Media Marketing: How Pepsi Got It Right – Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.
National Lady Gaga Day Draws 100,000+ on Facebook – How social networks can unleash community power. Still wondering if there’s any return on social media investment? Get your “social media embassies”, now.
Themeleon – Twitter Profile Designer – Nice tool to easily customize the way Twitter looks for you and how your profile looks to others.
Baby Boomers Get Connected with Social Media – Stats: 77% of millenials, 61% of gen X, 46% of Baby boomers maintain a social network profile.
Engagement on Social Networks Top Priority for Marketers – The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.
Ikea’s Easy to Assemble video series breaks new ground in branded entertainment – “Easy to Assemble is a wacky online video series created and written by Illeana Douglas and sponsored by Ikea. According to Advertising Age, Easy to Assemble has racked in 5.1 million views since first going online last year and the numbers are still growing. Ikea had the vision to give Douglas the creative freedom to place entertainment ahead of marketing”.
Digital Marketing: Facebook Ads Not So Annoying – It turns out users find ads on social networks no more annoying than any other ads on the web.
Google – Search is getting more social – Google is pushing the feature to beta status and turning it on for all signed-in English Googlers. Google Social Search is a standard search results page add-on that displays socially relevant content from people in your online social circle, as determined by your Google Profile.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? – What is content curation and why is it so important for the future of web content publishers…the next emerging disruptive role in the content creation and distribution chain.
20 Most Important Social Media Buzzwords for 2010 – The most appropriate buzzwords to describe our curious stampede to the social media and mobile future.

[Report] for January 16th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Global Study Reveals Proliferation of Consumer-Based Social Networking Throughout the Enterprise and a Growing Need for Governance and IT Involvement – Cisco released the results of a third-party global study designed to assess how organizations use consumer social networking tools to collaborate externally, revealing the need for stronger governance and IT involvement. The new study is based on extensive interviews with 105 participants representing 97 organizations in 20 countries around the globe.
10 Gorgeous Social Media Infographics – Enjoy… 😉
Ad.ly Analytics – Understand Your Followers – Good analytics for your twitter account.
tweetcloud – what’s being said? – The goal is to quickly show users “what’s being said” across the Twittersphere or from a specific Twitter user through an intuitive interface (a cloud).
CMP.ly – Need to disclose? – Provides bloggers and advertisers with a simple disclosure solution.
ShoutEm – Roll your own Microblogging Social Networking – Handy. I love to use it for internal communication but it’s great for public too.
Ushahidi :: Crowdsourcing Crisis Information (FOSS) – The Ushahidi Engine is a platform that allows anyone to gather distributed data via SMS, email or web and visualize it on a map or timeline. Their goal is to create the simplest way of aggregating information from the public for use in crisis response.
Just because you only met social media idiots does not mean that everybody is one … by @nicolesimon – Nicole comments on comment so called experts. Well written post.
How to create a music video clip 2010 style – So this is how you produce a Music Video Clip 2010 Style. You ask your fans to turn on their webcam, mimic a frame they get presented and upload it. One frame at a time and together with other visitors you become part of the latest video of C-Mon & Kypski.
Mike Arrington interrogates Mark Zuckerberg – Where the privacy on the web will go in the next couple of years. “Public Is the new “social norm”.
The 10 Stages of Social Media Business Integration – Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.
10 on 10 – Ten consumer trends for 2010 and beyond from Edelman.
Google – Internet Stats – Collection of the latest Internet stats – This Google resource brings together the latest industry facts and insights.
What Is Engagement And How Do We Measure It? – Did you get something from your audience that can make your business better? That can mean profits, ideas, referrals and recommendations, digital merit badges…
How Saatchi & Saatchi’s Toyota social media disaster unfolded – Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space.