crisis Archives - AndreaVascellari.com

Digital Crisis Management (Part 2)

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (9.2Mb, 19:00) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

In our previous cast/post we understood how we can predict the various phenomenons that can potentially originate a crisis and how an organization can plan the responsive actions needed to face such crisis situations.

That’s great at strategic level, but what should we actually do when the crisis hits? What tactics can we use? What process should we follow to manage and possibly reduce the damage caused by a digital crisis? This is what we are going to explore in this cast/post. Continue reading “Digital Crisis Management (Part 2)”

Digital Crisis Management (Part 1)

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (10.3Mb, 21:27) – Get the show on iTunes!

In this cast/post we will understand how to strategically predict the various phenomenons that can potentially originate a crisis and how an organization can plan the responsive actions needed to face such crisis situations. Continue reading “Digital Crisis Management (Part 1)”

[Communications Report] for October 1st 2010 – AndreaVascellari.com

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Your LinkedIn Profile on Facebook – How-to guide.
How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
£2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
Twitter.com Keyboard Shortcuts – Handy.
Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.

[Communications Report] for July 29th 2010 – AndreaVascellari.com

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Coca-Cola forced to pull Facebook promotion after porn references – The Coca-Cola company has pulled an internet promotion campaign, after parents accused it of targeting children by using references to a notorious pornographic movie.
Facebook introduces Questions – New Feature – Ask the Facebook community a question on any topic and get quality answers from people in the know.
HOW TO: Help Employees Talk About Your Brand Online – The question boils down to this: If a brand is supposed to give customers something to identify with and add meaning to their lives, shouldn’t helping employees express themselves as individuals help the brand as well?
Old Spice polishes its monocle smile all the way to a 107% sales increase. – According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.
How Big Brands Take On Social Media – Nice video interview with Bruce Upbin and David Armano.
Convert Twitter lists to RSS feeds with one click – You can’t create more than 20 lists. There’s no function to combine lists, and managing list entries is only slightly less difficult than if you’d chiselled them into marble. Alex Kessinger created a simple web app called Twitter Lists 2 RSS. Copy the URL for any Twitter list, paste it into a field on the app, and with one click, you get an RSS feed.
Google Maps Gets a (Much-Needed) URL Shortener – The web addresses of Google Maps that you shared with your friends used to be unmanageably huge, but Google has just solved that problem with a new Labs feature that dramatically shortens Maps URLs.
Two Arrested In Venezuela For Tweeting Banking Rumors – According to Reuters, the authorities claim that the tweets were aimed at destabilizing the Venezuelan banking sector and that “a man was arrested in possession of a cellphone used to send the first illegal Tweet, and that detectives had also detained a woman and seized hard discs and computer equipment from her.”
Recorded Future – Temporal & Predictive Analytics Engine – Amazing research tool.
Prince: “The Internet Is Over” – Is Prince missing out on something by withdrawing himself from the web? Or could he be correct; is the Internet just a fad, after all?
Exclusive: Failwhale Over San Francisco! – LOL
Signs of Social Media | Friday Flickr Fix – This Flickr group is focused on how brands are promoting their social media presence. It includes consumer packaged goods flowing it into their packaging to signage and how it’s injected into the built environment by any brand with a physical location, including food, retail and banking.
The Future of Online Socializing – The social benefits of internet use will far outweigh the negatives over the next decade, according to experts.
Consumers engaged via social media are more likely to buy – An impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
Twitter Users “More Likely To Get Job Interviews” – Apparently, Twitter users write better CVs and are more likely to be shortlisted for job interviews than the average jobhunter.

[Communications Report] for March 22nd 2010 – AndreaVascellari.com

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The State of Social Marketing Integration – According to data from eROI and eMarketing & Commerce (eM+C), US marketers spent 13% of their online marketing time on social media in 2009, the second-largest share of any tactic.
Facebook | Intro to Facebook Search – Here’s the ‘what’ of Facebook search. Great post…it makes me think about Facebook VS Google…Who’s gonna win the search battle in future?
Facebook Reaches Top Ranking in US – The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame.
Italian Police Use Facebook to Capture Mafia Fugitive (via @leahdemilio ) – This is actually pretty interesting…isn’t it?! 😉
BBC News – The top 100 sites on the internet – The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010.
Social Fans More Likely to Buy – More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
10 Useful Website Analytics Tools – Here are some suggestions.
Google – public data – The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate.
New Startup Ideas – I’m always surprised in finding that many startups don’t think at all about certain key elements. This document gives a good structure that I wish more entrepreneurs would keep in mind.
10 Search Engines to Explore the Deep End of the Invisible Web – The Invisible Web refers to the part of the WWW that’s not indexed by the search engines. Most of us think that that search powerhouses like Google and Bing are like the Great Oracle…they see everything. Unfortunately, they can’t because they aren’t divine at all; they are just web spiders who index pages by following one hyperlink after the other.
35 Great Social Media Infographics – Here’s a collection of terrific social media infographics that might come in handy.
GigaTweet – Counting the number of twitter messages – This makes you think…
1 in 4 Facebook Users Come From Asia or the Middle East – O’Reilly Radar – Asia’s share of the more than 400 million active Facebook users recently surged past 15%.
Toyota Turns To Twitter To Repair Its Image – Toyota has been dealing with negative backlash from the massive safety recalls of its vehicles; and is even suffering in terms of sales. So what does the company do to repair its image? Turn to Twitter, of course!

[Report] for January 16th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Global Study Reveals Proliferation of Consumer-Based Social Networking Throughout the Enterprise and a Growing Need for Governance and IT Involvement – Cisco released the results of a third-party global study designed to assess how organizations use consumer social networking tools to collaborate externally, revealing the need for stronger governance and IT involvement. The new study is based on extensive interviews with 105 participants representing 97 organizations in 20 countries around the globe.
10 Gorgeous Social Media Infographics – Enjoy… 😉
Ad.ly Analytics – Understand Your Followers – Good analytics for your twitter account.
tweetcloud – what’s being said? – The goal is to quickly show users “what’s being said” across the Twittersphere or from a specific Twitter user through an intuitive interface (a cloud).
CMP.ly – Need to disclose? – Provides bloggers and advertisers with a simple disclosure solution.
ShoutEm – Roll your own Microblogging Social Networking – Handy. I love to use it for internal communication but it’s great for public too.
Ushahidi :: Crowdsourcing Crisis Information (FOSS) – The Ushahidi Engine is a platform that allows anyone to gather distributed data via SMS, email or web and visualize it on a map or timeline. Their goal is to create the simplest way of aggregating information from the public for use in crisis response.
Just because you only met social media idiots does not mean that everybody is one … by @nicolesimon – Nicole comments on comment so called experts. Well written post.
How to create a music video clip 2010 style – So this is how you produce a Music Video Clip 2010 Style. You ask your fans to turn on their webcam, mimic a frame they get presented and upload it. One frame at a time and together with other visitors you become part of the latest video of C-Mon & Kypski.
Mike Arrington interrogates Mark Zuckerberg – Where the privacy on the web will go in the next couple of years. “Public Is the new “social norm”.
The 10 Stages of Social Media Business Integration – Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.
10 on 10 – Ten consumer trends for 2010 and beyond from Edelman.
Google – Internet Stats – Collection of the latest Internet stats – This Google resource brings together the latest industry facts and insights.
What Is Engagement And How Do We Measure It? – Did you get something from your audience that can make your business better? That can mean profits, ideas, referrals and recommendations, digital merit badges…
How Saatchi & Saatchi’s Toyota social media disaster unfolded – Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space.