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Marketing Over Coffee Awards

The Marketing Over Coffee Awards honor those who have done exemplary work in Marketing over the past year. Often the winners sit at the intersection of Marketing and Technology, having identified a future trend and put it to work. The awards also seek to honor those who educate, have a commitment to their community, are professional, and do work of the highest quality.

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QR Digital Assistant – Case Study

Logistia Technology Center

Logistia Technology Center (Finland)

— Marketing Over Coffee Award Winner —

Description

The Logistia Technology Center is the #1 Science Park in Finland.

Companies based at the Logistia Technology Center don’t always have personel 24/7 at their offices. Some of them have headquarters outside the Technology Center and use the office at Logistia only to receive prospects, leads and customers during certain hours or days per week. Generally, the large majority of the offices are unattended during lunch breaks, holidays or closing days. Continue reading “QR Digital Assistant – Case Study”

[Communications Report] for October 1st 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Your LinkedIn Profile on Facebook – How-to guide.
How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
£2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
Twitter.com Keyboard Shortcuts – Handy.
Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.

[Communications Report] for September 9th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

B2B Ads: Women click, men act | Econsultancy – Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts.
B2C Outpacing B2B in Social Measurement [stats] – B2Bs focus less on hits and followers, more on sales.
5 Educational Email Marketing Infographics – Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel.
AP Stops Fighting Bloggers, Plans To Credit Them As News Source – Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
Google Instant – The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Skype Introduces 10-Way Video Calling – Skype 5.0 beta two is already available for download; it includes 10-way video calls, automatic call recovery and a cleaner user interface. The update is also said to improve call quality and includes a number of bug fixes to make the overall experience much smoother.
frankencamera: open source digital camera on [technabob] – Here’s another example that make you understand that the future is not just about tech but especially about consumer empowerment to end users self customize their products/services. Apps are indeed playing a fundamental role.
TPB AFK | The Pirate Bay – Away From Keyboard – TPB AFK is a documentary about three computer addicts who redefined the world of media distribution with their hobby homepage The Pirate Bay.
The Pirate Bay Documentary Maker Fetches $34,000 To Bring Us TPB Story | Startup Meme – Unofficial Facebook Guide – Simon Klose headed over to Kickstarter, a startup which people can use to generate funds for their projects from the community. The intention was to raise $25,000 in a month to hire the services of an editing studio to turn his plans to reality. However Klose got luckier than he must have anticipated, raising a healthy $34,000 from numerous backers.
Kickstarter – This is a funding platform for creative projects. Projects, funded by the community, must reach or exceed their funding goal or no money changes hands. Creators keep 100% ownership. Love it.

[Report] for February 3rd 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Procter and Gamble embraces Facebook – When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention.
Major brands sceptical of social media – Just 22% of those surveyed said that social media forms a major part of their promotional strategies. Meanwhile, many marketers are confused about the role the channel should play in their company’s plans.
2010 Nonprofit Social Media Benchmarks Study – An analysis of growth and social engagement metrics for nonprofit organizations.
Context is King: How Videos Are Found And Consumed Online – An incredibly detailed post by Ashkan Karbasfrooshan.
Rethinking the Value of Social Media to Online Shopping – This research implies that the promise of Social Media for eRetailers should be carefully balanced by logistics and understanding of what customers actually want, otherwise mutual disappointment is sure to follow.
Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers – Blogging, which is equivalent to content building, helps attract more site visitors. The rationale is similar: more blog articles mean more chances to create something that grabs readers’ attention and indirectly build up a company’s reputation.
Harvard on foursquare – Harvard is the first university to use foursquare to help students explore their campus and surrounding places of interest. “…this represents a smart use of FourSquare — which still has plenty of doubters — by an organization. I’m certain organizations of different natures will find a way to leverage the service to achieve their own business goals.”
Social Media Marketing: How Pepsi Got It Right – Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.
National Lady Gaga Day Draws 100,000+ on Facebook – How social networks can unleash community power. Still wondering if there’s any return on social media investment? Get your “social media embassies”, now.
Themeleon – Twitter Profile Designer – Nice tool to easily customize the way Twitter looks for you and how your profile looks to others.
Baby Boomers Get Connected with Social Media – Stats: 77% of millenials, 61% of gen X, 46% of Baby boomers maintain a social network profile.
Engagement on Social Networks Top Priority for Marketers – The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.
Ikea’s Easy to Assemble video series breaks new ground in branded entertainment – “Easy to Assemble is a wacky online video series created and written by Illeana Douglas and sponsored by Ikea. According to Advertising Age, Easy to Assemble has racked in 5.1 million views since first going online last year and the numbers are still growing. Ikea had the vision to give Douglas the creative freedom to place entertainment ahead of marketing”.
Digital Marketing: Facebook Ads Not So Annoying – It turns out users find ads on social networks no more annoying than any other ads on the web.
Google – Search is getting more social – Google is pushing the feature to beta status and turning it on for all signed-in English Googlers. Google Social Search is a standard search results page add-on that displays socially relevant content from people in your online social circle, as determined by your Google Profile.
Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? – What is content curation and why is it so important for the future of web content publishers…the next emerging disruptive role in the content creation and distribution chain.
20 Most Important Social Media Buzzwords for 2010 – The most appropriate buzzwords to describe our curious stampede to the social media and mobile future.