The web is starting to become a natural extension of ‘real world’ events. However, in order to achieve success you need to do it right. One of the niches in which my team and I specialized through the years is strategic online communications for events.
Last week we were in Italy where we helped the organizers of the International Trophy “Judo Vittorio Veneto” to get the best out of their event. 310 clubs, 2100 registered athletes from 18 countries, a 4500 seat sport arena, 2 days of competition and 1000 squared meters divided into 8 competition areas make this event the largest International judo tournament in Italy and among the top judo tournaments in Europe.
Itive crafted and handled the entire online communication plan of the event. Here are some interesting stats:
- 30 hours of live video were streamed.
- 181,000 minutes transmitted worldwide during the 2 days of the event.
- 650 GB of bandwidth for transmitting the data online.
- 1 control room, 3 cameramen, 2 directors of general video, 2 directors online.
- Updates and moderation in real time via live chat, Twitter, and Facebook.
- Results and brackets of the fights downloadable online at the end of each day.
- 3 photographers, +800 photos, +23,000 views in 2 days.
- …and more
I encourage you to go and take a look at the entire case study that we shared on the itive.net blog. There you’ll see several other stats that I’m sure you’ll find interesting and inspiring if you are looking to get the best out of your events. If then you want to see some broken arms and a few black eyes belts in action you can hit play on the video player below which is streaming all the finals that were shot during the weekend on-demand.
And indeed if you need help with your events, well my team and I will be happy to help you out 😉
Andrea
[Communications Report] for November 10th 2010 – AndreaVascellari.com
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- Mobile Users Want Branded Apps that Are Useful, Not Just Marketing – The majority of respondents (57%) noted that apps should be well designed and 74% said that they want apps to be easy to use (leaving us to wonder if there are users out there who want apps that are badly designed and hard to use…). Even more importantly, though, 73% of those surveyed by Harris Interactive think that mobile apps should be easier to use than the brand’s website.
- Get ready for TV voting apps, at least in the UK – Ofcom, the UK’s independent telecommunications regulator, has given the thumbs up to the development of mobile voting applications. Before this announcement, TV companies have traditionally set up specific text message short-codes or automated phone numbers that would automatically debit the cost of the vote from a users mobile tariff or land-line call plan.
- 17 tips for creating a great website tagline – Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor’s attention or losing them to your competitor.
- Adwords Is Dying and Google Knows It (and they are doing something about it) | Fast Company – The new key words will be geo and local.
- Google’s Instant Preview May Just Shake Up Web Design Forever | Fast Company – Instant Preview will potentially allow Google to own more of our browsing experience. Instead of leaving Google in order to browse the web, you will be browsing the results, rather than the pages suggested in the search itself.
- Qantas A380 incident: a lesson in social media and web PR – Emergency landing of a Qantas Airbus A380 at Changi Airport in Singapore was another example of how travel companies need to establish a solid social and web PR strategy.
- How Real-Time Analytics Can Help Small Businesses Thrive – Small businesses can easily take advantage of these tools and benefit enormously from doing so.
- YouTube Topics: A Better Way to Explore Web Video? – YouTube will begin testing a new feature Wednesday evening that gives users the ability to explore broad topics and search terms through suggested searches.
- 4 Creative Social Marketing Campaigns from Around the World – Social media marketing is a global phenomenon, but we don’t always get to see the innovative work that’s happening abroad.
- Hasbro Plans 3D Goggles For Your iPhone – If you’ve ever wanted to view 3D content on your iPhone or iPod touch, Hasbro has you covered.
- BBC News – Cameron hails ‘revolutionary’ Whitehall data website – David Cameron has launched a website where departments set out business plans and timetables to achieve them.
- HOW TO: Become a YouTube Sensation – There are some easy tips…
- History of Online Video – The last 5 years of online video history and the result is this awesome infographic.
- 3 Tips for Maximizing Engagement With Facebook Likes and Shares – “Like” and “Share” are some of the best tools around for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.
- Advertisers Demand Proof of Online Video’s Efficacy – Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost of about 43% for the next two years.
[Communications Report] for June 28th 2010 – AndreaVascellari.com
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- 5 Tools to Track Twitter Trends – On any given day there are over 600 tweets per second on Twitter for a total of over 50 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
- Social Media Measurement Should Focus on Outcomes, Not Output – It’s not about simply looking for opportunities to drop messaging into ordinary conversation, but about finding shared interests, shared benefits and shared rewards for others in the communities where your brand interacts.
- 8 Steps to Creating a Brand Persona – In social networks, the brand and how it’s perceived, is open to public interpretation and potential misconception now more than ever. Without a deliberate separation between the brand voice and personality and that of the person representing it, we are instantly at odds with our goals, purpose, and potential stature.
- Top 10 Clever Google Voice Tricks – The phone management app is great, but even cooler hacks exist just under the hood.
- How I Use Gmail Multiple-Inboxes Lab Feature to Manage E-mail Overload – Useful productivity tips.
- 15 more awesome social media infographics – Infographics that demonstrate a mixture of both hard data and strategy practices. Hopefully, they’ll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.
- 6 ways to find value in Twitter’s noise – A great example that shows how we can get insights from analyzing Twitter data.
- Social Media is the 3rd Era of the Web [graph] – A search that compares the world wide search volume on Google for new media, web 2.0, and social media. What the graph shows is that we’re at an inflection point in the language we use to describe the macro trends of innovation on the web…it’s the indicator that we’re in the 3rd Era of the Web and it’s The Era of Social Media.
- How The World Spends Its Time Online [infographic] – Millions of people across the world are constantly connected by the internet. Here’s a look at what everybody’s doing when they’re in front of their computer screen.
- Is Social a Source for B2B Leads? – Terrific insights about B2B site visitors referred from social media.
- Diesel Cam – Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
- The Fun Theory – A great Volkswagen initiative. #engagement
- Teens and Their Mobile Phones / Flowtown – Have you ever wondered what teens were really using their mobile phones for? A recent study released by Pew Internet Research has shed light on average mobile
- Public Media Joins Forces for One Big Platform – The country’s five silos of public radio and television are spilling into each other with a joint program that will allow them – and eventually the public itself — to build apps, stations, websites and other media services combining audio, text and video content from every public radio and television outlet in the country.
[Communications Report] for March 22nd 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- The State of Social Marketing Integration – According to data from eROI and eMarketing & Commerce (eM+C), US marketers spent 13% of their online marketing time on social media in 2009, the second-largest share of any tactic.
- Facebook | Intro to Facebook Search – Here’s the ‘what’ of Facebook search. Great post…it makes me think about Facebook VS Google…Who’s gonna win the search battle in future?
- Facebook Reaches Top Ranking in US – The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame.
- Italian Police Use Facebook to Capture Mafia Fugitive (via @leahdemilio ) – This is actually pretty interesting…isn’t it?! 😉
- BBC News – The top 100 sites on the internet – The data used to generate the interactive treemap visualisation were collected by the Nielsen company and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia. The figures represent unique users for the month of January 2010.
- Social Fans More Likely to Buy – More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
- 10 Useful Website Analytics Tools – Here are some suggestions.
- Google – public data – The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate.
- New Startup Ideas – I’m always surprised in finding that many startups don’t think at all about certain key elements. This document gives a good structure that I wish more entrepreneurs would keep in mind.
- 10 Search Engines to Explore the Deep End of the Invisible Web – The Invisible Web refers to the part of the WWW that’s not indexed by the search engines. Most of us think that that search powerhouses like Google and Bing are like the Great Oracle…they see everything. Unfortunately, they can’t because they aren’t divine at all; they are just web spiders who index pages by following one hyperlink after the other.
- 35 Great Social Media Infographics – Here’s a collection of terrific social media infographics that might come in handy.
- GigaTweet – Counting the number of twitter messages – This makes you think…
- 1 in 4 Facebook Users Come From Asia or the Middle East – O’Reilly Radar – Asia’s share of the more than 400 million active Facebook users recently surged past 15%.
- Toyota Turns To Twitter To Repair Its Image – Toyota has been dealing with negative backlash from the massive safety recalls of its vehicles; and is even suffering in terms of sales. So what does the company do to repair its image? Turn to Twitter, of course!