The best experiences I’ve had online come from content I’ve shared on my blog and the conversations it generated. I’m not just talking about public interactions – those certainly offer great value – but, especially about private ones. Continue reading “More Personal, More Private”
Tag: emails
Communications Report for April 27th 2011 – AndreaVascellari.com
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- Metrics & ROI – 2011 Trends: Turning Data Into Action; Mobile; Social Marketing – Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite “turning data into action” as their top marketing issue in 2011, according to a report by Unica.
- Companies increase outsourcing for SEO, PPC and social media: survey – The report is based on a survey which polled 900 client-side advertisers and agencies. It found that the number of companies handling SEO exclusively in-house fell from 51% in 2010 to 44% in 2011, and the number handling paid search in a similar fashion dropped from 47% to 38% over the same time period.
- 25 reasons why you should be blogging – The main benefit of a blog in terms of search engine optimisation (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through social platforms like Twitter.
- TEDxEdges – Ricardo Sousa on Teen Entrepreneurship – @ricardojrsousa – Wow!
- Free and Easy Email Reminders with FollowUpThen – Handy tool.
- 6 Smart and Effective Email Marketing Tactics – Here are several simple, emerging email marketing methods with which brands are seeing success.
- IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search – Compared to other forms of advertising, Internet advertising surpassed newspaper ads in the U.S. last year ($22.8 billion) and is now second only to TV ($28.6 billion).
- Google’s collateral damage after algorithm changes, illustrated – TNW Google – SEOBook has created an interesting infographic that details the effects that changes to Google’s algorithms have had on the web.
- Search Marketing To Grow 16% This Year [REPORT] – Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday.
- Cost of Facebook Ads Jumped 40% This Year [REPORT] – Search engine marketing grew 17% year-over-year primarily because of increases in the retail and finance categories. Display advertising showed a 300% jump in exchange ad inventory and a 30% cost-per-thousand (CPM) decline, which Efficient Frontier attributes to “greater gains in reach and efficiency within the ad exchanges.”
- Google Research Shows How Online Ads Drive Offline Sales – The relationship between online search advertising and online sales can be easily quantified, and that’s part of what makes Web advertising so powerful compared to its print and broadcast counterparts.
- HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] – Here findings along with tips about when and how to make the most of a Facebook post.
- 2011 Social Media Marketing Industry Report – A significant 3300 social media marketers provided valuable insight.
- Moblie Marketing & Tagging Infographic – Infographic.
- 7 tips for a killer Facebook landing page – A great Facebook landing page should turn visitors into subscribers, engage people, and encourage them to explore your products and services further.
Communications Report for January 13th 2011 – AndreaVascellari.com
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- Participation in Real-Time Social Media Increased 20% in 2010 – Blog writing declined by 4%, and forum participation decreased by 11%. Participation in real-time social networks and microblogs, however, both grew by 20%.
- Momentfeed is Google Analytics for the Real World – With the proliferation of location based services, it would seem that there is a real opportunity to better understand how people go about their daily lives.
- YouTube Reports 200m Mobile Daily Mobile Views, 2.0 App for Android – 75% of respondents say that mobile is their primary way of accessing YouTube.
- HOW TO: Create a World-Class Online Community for Your Business – 9 steps businesses must take in order to make their online communities world-class.
- Are We Too Obsessed With Facebook? [INFOGRAPHIC] – Some highlights about Facebook usage, 2010 trends, adoption numbers and a great deal more.
- 5 Predictions for Small Business in 2011 – Here are my five predictions about how small businesses will continue to adapt to changing technologies as we move into the new year.
- Email, Social Media to See More Marketing Dollars in 2011 – Email and social media are the top tactics marketers worldwide expect to increase budgets on in 2011.
- 10 Online Tools for Better Attention & Focus – A handful of the best apps for fighting back against the constant distractions of our digital lives.
- 44% of Online Sharing Occurs Through Facebook [INFOGRAPHIC] – Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook’s “Like” button, which means the actual, universal percentage of shares through Facebook is likely higher.
- 5 ingredients of smart online commerce – Seth’s Blog – Few things they do that make them successful online.
- Exploring the Twitterverse – With Twitter at the center of the stellar system, apps orbit at different rotations based on their design and functionality.
- 6 Predictions for Digital Advertising in 2011 – Whether they choose to go big or small, the social web equips advertisers with significantly more consumer data points than ever before to improve the targeting and relevance of online advertising.
- 5 Predictions for Small Business in 2011 – Predictions about how small businesses will continue to adapt to changing technologies as we move into the new year.
Communications Report for December 6th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
- How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
- College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
- Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
- How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
- Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
- Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
- The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
- YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
- How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
- Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
- Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
- Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.
Communications Report for December 6th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
- How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
- College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
- Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
- How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
- Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
- Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
- The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
- YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
- How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
- Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
- Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
- Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.
Communications Report for November 19th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Analytics for Your Docs with Scribd Stats – Document-sharing site Scribd has launched a new feature – Scribd Stats – that will allow users to get detailed analytics about docs uploaded to the site. The feature will be available for free on any piece of content on Scribd.
- 9 Strategies to Make Selling Your Ideas More Successful – Stepcase Lifehack – A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization.
- Twitter Has A (Secret) Reputation Score For Every User – According to Williams, Twitter’s “science and math people” have systems which gauge who you follow and who the people you follow follow and try to find ‘Who to Follow’ relevance in that overlap. He didn’t make it clear how individual user reputation score was measured.
- Netflix CEO says consumers just aren’t interested in long-form video on portable devices — Engadget – In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens.
- Want to Make Your Location App Hot? Add a Discount – 29% said they found check-ins valuable because of deals and promotions.
- Twitter’s Official Analytics Product Has Arrived – Twitter has started inviting a select group of users to test a new analytics product.
- Incredible Video Stats You Have To See – Online video is well and truly, having the best time of its life right now.
- How to Export Your Friends’ Email Addresses from Facebook – Facebook is trying to create one inbox to rule them all, but for those of us who don’t trust Facebook enough to give them all our communication, taking control of that information is an important step toward retaining your communication freedom.
- Google Search Ads to Get More Visual – A company spokesperson says that they’ve “found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.”
- The Internet in 2020 – Great graphic that draws a good picture on what the web might look like in ten years from now.
- Post-media marketing – Brand Republic – What should we be focusing on…
- How to Get More Leads From Existing Content – Taking advantage of evergreen content, or content you previously published, can have a number of benefits. Due to the fact that you put a lot of thought, time, and effort into your content, it only makes sense to re-purpose it.
- Clearwebstats.com – Information About Every Site. – Free service for webmasters to track and display web data from most websites.
[Communications Report] for October 1st 2010 – AndreaVascellari.com
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- Your LinkedIn Profile on Facebook – How-to guide.
- How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
- What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
- Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
- £2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
- Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
- 10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
- Twitter.com Keyboard Shortcuts – Handy.
- Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
- No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.
[Communications Report] for September 9th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- B2B Ads: Women click, men act | Econsultancy – Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts.
- B2C Outpacing B2B in Social Measurement [stats] – B2Bs focus less on hits and followers, more on sales.
- 5 Educational Email Marketing Infographics – Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel.
- AP Stops Fighting Bloggers, Plans To Credit Them As News Source – Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
- Google Instant – The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
- Skype Introduces 10-Way Video Calling – Skype 5.0 beta two is already available for download; it includes 10-way video calls, automatic call recovery and a cleaner user interface. The update is also said to improve call quality and includes a number of bug fixes to make the overall experience much smoother.
- frankencamera: open source digital camera on [technabob] – Here’s another example that make you understand that the future is not just about tech but especially about consumer empowerment to end users self customize their products/services. Apps are indeed playing a fundamental role.
- TPB AFK | The Pirate Bay – Away From Keyboard – TPB AFK is a documentary about three computer addicts who redefined the world of media distribution with their hobby homepage The Pirate Bay.
- The Pirate Bay Documentary Maker Fetches $34,000 To Bring Us TPB Story | Startup Meme – Unofficial Facebook Guide – Simon Klose headed over to Kickstarter, a startup which people can use to generate funds for their projects from the community. The intention was to raise $25,000 in a month to hire the services of an editing studio to turn his plans to reality. However Klose got luckier than he must have anticipated, raising a healthy $34,000 from numerous backers.
- Kickstarter – This is a funding platform for creative projects. Projects, funded by the community, must reach or exceed their funding goal or no money changes hands. Creators keep 100% ownership. Love it.
[Communications Report] for August 19th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Only 8% Of US Smartphone Users Use Twitter According To New comScore Data | Mobile Marketing Watch – ComScore released interesting data indicating that only 8% of US-based smartphone users access Twitter from their devices, somewhat contradicting the notion that Twitter is a primarily mobile-centric service.
- Asia Pacific Digital Brand Index (DBI) – One Year On | Edelman Digital – 12 months of online conversation about major technology brands covering: 8 million posts, representing the perspectives of millions of netizens, talking about 350 technology brands, housed in 4,000 regional online channels, across eight Asian markets.
- Gap is Offering a 25% Discount for Foursquare, Facebook, & Twitter Users – Do you have Foursquare on your smartphone, or are you a member of Facebook or Twitter? If so, you may just be in luck today if you like shopping at the Gap.
- Email Dominates Mobile Web Time – eMarketer – Email, portals stay ahead of social networking—at least on mobile devices.
- The Rise of Text Messaging [INFOGRAPHIC] – The following infographic illustrates the trends and averages for texting in the United States and around the world.
- Paper.li – read Twitter as a daily newspaper – Organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag.
- Cookies and Chemo | Roger Smith Life – Think, respect and follow http://twitter.com/CookiesandChemo
- Facebook Officially Announces Facebook Live – Live streaming content from Facebook on your own Facebook Page, the company is providing a tool for embedding the application within Page tabs.
- Wowd Launches Social Search App For Facebook – This is good if you need some Facebook filtering.
- Why Google Wave’s demise is good news for Facebook – Google this week abandoned “Wave,” its much-hyped social collaboration tool. Wave was perhaps the prototypical Google product: Technically advanced, incredibly ambitious and near-impossible to use.
- Plancast – The easiest way to share events and other real-life activities with friends – The easiest way to share events and other real-life activities with friends.
[Communications Report] for June 28th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- 5 Tools to Track Twitter Trends – On any given day there are over 600 tweets per second on Twitter for a total of over 50 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
- Social Media Measurement Should Focus on Outcomes, Not Output – It’s not about simply looking for opportunities to drop messaging into ordinary conversation, but about finding shared interests, shared benefits and shared rewards for others in the communities where your brand interacts.
- 8 Steps to Creating a Brand Persona – In social networks, the brand and how it’s perceived, is open to public interpretation and potential misconception now more than ever. Without a deliberate separation between the brand voice and personality and that of the person representing it, we are instantly at odds with our goals, purpose, and potential stature.
- Top 10 Clever Google Voice Tricks – The phone management app is great, but even cooler hacks exist just under the hood.
- How I Use Gmail Multiple-Inboxes Lab Feature to Manage E-mail Overload – Useful productivity tips.
- 15 more awesome social media infographics – Infographics that demonstrate a mixture of both hard data and strategy practices. Hopefully, they’ll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.
- 6 ways to find value in Twitter’s noise – A great example that shows how we can get insights from analyzing Twitter data.
- Social Media is the 3rd Era of the Web [graph] – A search that compares the world wide search volume on Google for new media, web 2.0, and social media. What the graph shows is that we’re at an inflection point in the language we use to describe the macro trends of innovation on the web…it’s the indicator that we’re in the 3rd Era of the Web and it’s The Era of Social Media.
- How The World Spends Its Time Online [infographic] – Millions of people across the world are constantly connected by the internet. Here’s a look at what everybody’s doing when they’re in front of their computer screen.
- Is Social a Source for B2B Leads? – Terrific insights about B2B site visitors referred from social media.
- Diesel Cam – Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
- The Fun Theory – A great Volkswagen initiative. #engagement
- Teens and Their Mobile Phones / Flowtown – Have you ever wondered what teens were really using their mobile phones for? A recent study released by Pew Internet Research has shed light on average mobile
- Public Media Joins Forces for One Big Platform – The country’s five silos of public radio and television are spilling into each other with a joint program that will allow them – and eventually the public itself — to build apps, stations, websites and other media services combining audio, text and video content from every public radio and television outlet in the country.
