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Environmental Scan – What? Why? How?

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Download the MP3 file (8.0Mb, 16:33) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The environmental scan is another fundamental analysis that you want to conduct to track the environment you are operating in when you are planning to launch a new project. In today’s cast/post we will understand what it is, why it’s important and I will also give you a specific methodology that can help you conduct your environmental scan more efficiently when dealing with online/digital initiatives.

Continue reading “Environmental Scan – What? Why? How?”

Digital Policies

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Download the MP3 file (8.5Mb, 17:35) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

In today’s post/cast we are going to explore how policies can assist in both subjective and objective decision making related to “digital”. We’ll understand what a policy is, why it’s important in “digital”, which are the main policy typologies and then I’ll close by sharing with you some resources and tools that you can use to craft your policies from scratch or to take your existing ones to the next level. Continue reading “Digital Policies”

Digital Steering Committee

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (9.0Mb, 18:44) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

It’s never easy to define the scope of a project and steer it in the right direction to satisfy the expectations of stakeholders and partners. A steering committee can help. In this post/cast we talk about what a steering committee is and what are its primary functions. Then, since this is a podcast about digital strategy, we ‘ll look at a common problem that people face when dealing with online projects and a 4 step process that you can use to solve it. Continue reading “Digital Steering Committee”

Digital Center of Excellence

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Download the MP3 file (8.0Mb, 16:37) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

I briefly mentioned the Center of Excellence when we talked about digital governance models, but in this post we’ll dive deep into it understanding what exactly is a Digital Center of Excellence, why it’s important, what are its main responsibilities and how we can establish one in our organizations.

What’s a Center of Excellence?

In general, Center of Excellence (COE), also known as a competency center or a capability center, refers to a team or an entity that provides leadership in a determined focus area.

For us this focus area is digital, so we can describe the COE as a centralized hub for digital excellence between executive layers and business units.

The COE empowers the existing management and execution roles within each division to introduce digital elements as they apply to each circumstance while still centralizing the resources and intelligence necessary to guide stakeholders. This COE team is often run and managed by a Social/Digital Strategist. The executive management team responsible for the direction of the brand though, remains at the center. Continue reading “Digital Center of Excellence”

How to Identify Digital Governance Models

>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post! Download the MP3 file (10.4Mb, 21:36) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

We have already explored the main governance models that describe how organizations are internally structured to embrace new media and emerging communication technologies. If you are not familiar with digital governance models, before moving on, I encourage you to read/listen to my previous post/cast. You will learn more about existing digital governance models and about the “Temporary Decentralization Model”, a model that I created and that it’s extremely helpful to analyze and solve specific strategic problems that can’t be solved by a single unit, by the top management or by the center of excellence alone.

Ok, ready? Let’s get cracking.

We get digital governance models, what’s next?

After I introduce an internal team to the different digital governance models, even if it’s the first time they hear about such models, the characteristics of each model are clear to them. The problems start to emerge when it’s time to analyze, vote or decide on which model they think they are or want to be in. In general it’s very difficult for them to come to an agreement. This usually translates into a waste of time and productivity.

This is a problem that I still see constantly faced by internal teams in large but also in mid-sized organizations, so I decided to dedicate an additional post to this topic. Today I’m going to share with you a specific methodology that I use and that will help you define more efficiently and accurately your digital governance model. Continue reading “How to Identify Digital Governance Models”

Digital Governance: The Temporary Decentralization Model

>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post!

Download the MP3 file (9.2Mb, 18:42) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The governance models adopted to decentralize strategic digital responsibilities play an essential role in how an organization performs. Especially for large organizations, decentralization is what guarantees to the management the flexibility required to conduct projects successfully in today’s ever changing environment.

In this post we will explore existing digital governance models and I will introduce you to a new model that helps you analyze and solve specific strategic issues that can’t be solved by a single unit, by the top management or by the center of excellence alone. This is what I called the “Temporary Decentralization Model”. Continue reading “Digital Governance: The Temporary Decentralization Model”

Why, What and How to Monitor

Credit: This post was published on Social Media Today.
>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post!

Download the MP3 file (9.7Mb, 19:45) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

It all starts with monitoring and listening, I’m sure you heard that before. But what should we monitor exactly? Why it’s so important and how can we do it? Let’s start our journey by looking at something that I often see overlooked by organizations. Continue reading “Why, What and How to Monitor”