Franck Vinchon launched ‘My Own Epitaph’ a Facebook app to help readers understand the thinking behind his book ‘Tranches de mort’. The book suggest that death is not just an accident but the result of everything we experience in life. Based on this concept, the app uses information from your Facebook profile and generates words written on your gravestone. Continue reading “Facebook App Generates Words Written on Your Gravestone”
Tag: facebook
Solution: Friends’ Circles are Handy but Painful to Manage
I’m sure you noticed how handy it is to manage friends on Facebook listing them under specific groups/lists. The problem is that the process to group the friends is pretty painful. Circlehack solves this problem turning this into a flawless experience with a simple click & drag interface – see screenshot above.
Hat tip to Leah D’Emilio for the great suggestion.
Andrea
What Happens if Your Friends Un-Friend You…
I mean, what are you going to do if you are no longer connected on Facebook?
Andrea
Quality Content Pays Off Over Time [STATS]
First – Make sure to read the tips I shared on how to increase online visibility.
Second – Keep in mind it all takes time.
Yes…the most important thing is to remember that nothing happens overnight.
How does this work?
People search on Google solutions for their problem and they find your content. If it helps them in satisfying their needs, people will then happily share your content by either blogging about it or recommending it to friends in their social networks. This will increase your authority and the authority of your content so you will show up higher in the search results that Google will offer to those who are searching for solutions. But this will only happen in the long run. To prove it I conducted a test here on my blog.
One year ago I wrote a very informative post on how to use Google Calendar as a project management tool. Here’s what happened:
After the first spike related to the launch of the post, the traffic decreased to then constantly increased in the long run. These are some numbers that will help you to get a better idea:
Conclusion: Google will trust you as more people trust you and to reward you it will give you, and obviously your content, a higher authority. So follow these tips and be patient. It will payoff in the long run.
Andrea
8 Tips to Increase Visibility Online
How do I increase visibility online? This a question that people and organizations ask me quite often, so here’s a list of basic tips that will set you on the right path to increase your visibility online:
- Create good quality content (detailed, informative, slim, no jargon, etc.)
- The content must be relevant for your target audience.
- Optimize the content syntax.
- Tag the content properly.
- Promote the content in the right digital venues (social networks where your target audience lives, etc…).
- Tailor the content promotion for the digital venue in which you are sharing it (links for twitter, photos/videos on Facebook, etc…).
- Share it at the right time (during the day, on specific weekdays, before/after a product launch etc…).
- Nothing will happen overnight. To get Google’s “soul” to trust you as a relevant source on information you need to be patient. Results will come in the long run.
There are also more advanced SEO tactics that my team and I utilize – they change according to the nature & objectives of the projects we are working on. So go ahead and have fun testing out the tips I shared, then if you need some help or if you have more specific needs feel free to get in touch with us. We’ll be happy to help 😉
Andrea
Communications Report for April 27th 2011 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Metrics & ROI – 2011 Trends: Turning Data Into Action; Mobile; Social Marketing – Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite “turning data into action” as their top marketing issue in 2011, according to a report by Unica.
- Companies increase outsourcing for SEO, PPC and social media: survey – The report is based on a survey which polled 900 client-side advertisers and agencies. It found that the number of companies handling SEO exclusively in-house fell from 51% in 2010 to 44% in 2011, and the number handling paid search in a similar fashion dropped from 47% to 38% over the same time period.
- 25 reasons why you should be blogging – The main benefit of a blog in terms of search engine optimisation (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through social platforms like Twitter.
- TEDxEdges – Ricardo Sousa on Teen Entrepreneurship – @ricardojrsousa – Wow!
- Free and Easy Email Reminders with FollowUpThen – Handy tool.
- 6 Smart and Effective Email Marketing Tactics – Here are several simple, emerging email marketing methods with which brands are seeing success.
- IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search – Compared to other forms of advertising, Internet advertising surpassed newspaper ads in the U.S. last year ($22.8 billion) and is now second only to TV ($28.6 billion).
- Google’s collateral damage after algorithm changes, illustrated – TNW Google – SEOBook has created an interesting infographic that details the effects that changes to Google’s algorithms have had on the web.
- Search Marketing To Grow 16% This Year [REPORT] – Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday.
- Cost of Facebook Ads Jumped 40% This Year [REPORT] – Search engine marketing grew 17% year-over-year primarily because of increases in the retail and finance categories. Display advertising showed a 300% jump in exchange ad inventory and a 30% cost-per-thousand (CPM) decline, which Efficient Frontier attributes to “greater gains in reach and efficiency within the ad exchanges.”
- Google Research Shows How Online Ads Drive Offline Sales – The relationship between online search advertising and online sales can be easily quantified, and that’s part of what makes Web advertising so powerful compared to its print and broadcast counterparts.
- HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] – Here findings along with tips about when and how to make the most of a Facebook post.
- 2011 Social Media Marketing Industry Report – A significant 3300 social media marketers provided valuable insight.
- Moblie Marketing & Tagging Infographic – Infographic.
- 7 tips for a killer Facebook landing page – A great Facebook landing page should turn visitors into subscribers, engage people, and encourage them to explore your products and services further.
Communications Report for March 30th 2011 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Data: How the Advanced Corporations Spend on Social Business – A glimpse into the future.
- Top 25 Best Practices for Drafting Policies and Guidelines – The rules of social media engagement.
- Pepsi Innovates with Social Media Metrics – Shiv Singh, Head of Digital PepsiCo Beverages America, talked to eMarketer writer/analyst Kimberly Maul about how PepsiCo measures social media and the role Facebook plays in its social media outreach.
- The PR Influencer Index: Let Your Peers Rate You – Here is the Exercise for you to share with your peers…
- My Blackberry is not working – Fun!
- Twitter isn’t very social: study – A whopping 50% of all content consumed on Twitter is generated by only 20,000 users.
- Mobile internet stats round up – 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details. 82% look for online retailers, 73% find a specific product or manufacturer website.
- Google Page Speed Now Available as Chrome Plugin – Google has finally released an experimental Chrome extension for its popular Page Speed service. Page Speed, which is already available for Firefox, analyzes Web pages and gives developers suggestions for improving performance.
- Mobile commerce: ten reasons to choose the web over apps – This doesn’t mean that apps don’t have their place, but retailers should look to mobile commerce sites before they create an app.
- Mobile commerce: 25 essential tips – Mobile commerce is continuing to grow, and there are now plenty of compelling reasons why retailers should sell via mobile.
- e-book sales exploded by 116% this January, totaling $69.9 million in the U.S. – Paperbacks were down 30.9% from the reporting companies, falling to $39.0 million, $30 million below the sales of e-books. Hardcover sales fell 11.3% in January.
- How to Activate Facebook Insights for Your Website – Handy!
- New Rules for the New Internet Bubble – We’re now in the second Internet bubble.
- US Social Network Usage: 2011 Demographic and Behavioral Trends – In 2011, 63.7% of US internet users will use social networks on a regular basis, amounting to nearly 148 million people. Although the pace of growth will be less dramatic in the next few years than it was in 2009 and 2010, usage will remain strong and shows no sign of declining.
- Advertising – B2B Brands Undervalue Online Display Marketing – Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester.
Social Costume
Episode: VMC #343 – Social Costume
Subscribe to the show on YouTube!Check out what I found in Venice yesterday during the Carnival…yes, a Facebook costume!
When I saw it a thought crossed my mind: A few years ago, I was sending out invites to my friends to join and connect with me on Facebook. Initially, many of them didn’t even reply or check it out and today…well, we all know how things have changed. Facebook became one of the dominant platforms for social networking.
The ‘social’ aspect of the web reached its mature stage and placed a new brick in the building of our future life. The line that used to separate the digital world from our everyday life keeps blurring and it will keep fading away the more the Internet becomes a part of the lives of people in the most far and remote corners of our planet.
Now we got to a point at which people discovered that social interaction can take place online just as it does offline. How are things going to move forward from now on?
At least at this stage, Facebook’s role in how people socialize and communicate is fundamental. Facebook is not redefining social, it’s simply taking it to a new extent. However, it still has the reins of social data and social interaction. I’m wondering if and how things will change once people start feeling the need to be in control of the data they are sharing and using in their social ecosystem. Will Facebook change its nature from ‘social box’ to ‘social catalyst’? Will emerging projects like Diaspora become new fertile lands where people will be able to take care of their own data and social life?
Today’s social costume is a ‘Facebook wall’, what will it be in the future?
I’d love to hear your thoughts on this.
Andrea
Social Costume
Episode: VMC #343 – Social Costume
Subscribe to the show on YouTube!Check out what I found in Venice yesterday during the Carnival…yes, a Facebook costume!
When I saw it a thought crossed my mind: A few years ago, I was sending out invites to my friends to join and connect with me on Facebook. Initially, many of them didn’t even reply or check it out and today…well, we all know how things have changed. Facebook became one of the dominant platforms for social networking.
The ‘social’ aspect of the web reached its mature stage and placed a new brick in the building of our future life. The line that used to separate the digital world from our everyday life keeps blurring and it will keep fading away the more the Internet becomes a part of the lives of people in the most far and remote corners of our planet.
Now we got to a point at which people discovered that social interaction can take place online just as it does offline. How are things going to move forward from now on?
At least at this stage, Facebook’s role in how people socialize and communicate is fundamental. Facebook is not redefining social, it’s simply taking it to a new extent. However, it still has the reins of social data and social interaction. I’m wondering if and how things will change once people start feeling the need to be in control of the data they are sharing and using in their social ecosystem. Will Facebook change its nature from ‘social box’ to ‘social catalyst’? Will emerging projects like Diaspora become new fertile lands where people will be able to take care of their own data and social life?
Today’s social costume is a ‘Facebook wall’, what will it be in the future?
I’d love to hear your thoughts on this.
Andrea
How to Integrate Video on Facebook Fan Pages
Episode: VMC #340 – How to Integrate Video on Facebook Fan Pages [right click to download the source file – ‘Save the link as…’, video-player available below]
This week Leah D’Emilio (CCO – Chief Communications Officer – itive.net) was on stage in Rome at Ignite Italia during Social Media Week. She shares interesting insights about using online video to get the best out of your Facebook Fan Pages.
Below you will find the video & slides!
Andrea