Need help with your B2B Marketing? B2B Marketing Europe is the answer

Need help with your B2B markting? I’m sure that by attending this event organized by KGS Global [client] all your questions will find an answer. [post released via itive.net]

B2B Marketing Europe - KGS global

If you are a VP or Director of Marketing, Marketing Manager, Channel Marketing Executive or if you are a President/CEO/Managing Director interested in find out more on the new frontier of B2B Marketing, this is the event you are looking for: European B2B Marketing Conference, 1st 2nd Dec. in Berlin (Germany).

A unique networking opportunity and an amazing speakers lineup that includes also our friend Chris Brogan. In addition to that during the second day of conference you’ll have the chance of attending a workshop to learn how you can use Facebook, Twitter and other social media tools in your B2B marketing strategies hosted by Nicole Simon (Social Media Strategist – Itive). You’ll learn:

  • What B2B can learn from successful B2C companies
  • How to build a relevant, exciting and interactive Facebook page for your company (and why that includes Twitter)
  • Facilitate interaction between your company and ‘fans’ / ‘friends’ / ‘followers’
  • Maximize your content online through social media tools
  • How to be remarkable online
  • And of course you’ll be able to share your experiences with other attendees!

Follow the official hashtag #b2beu for more information!

Together with Mashable, Read Write Web, media.net and GyroHSR Itive.net is official partner of the event. We are supporting Irina Kremin and her KGS Global team to get the best out of the event. Hope to see you there!

[Communications Report] for October 19th 2010 – AndreaVascellari.com

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[Communications Report] for October 1st 2010 – AndreaVascellari.com

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[Communications Report] for September 17th 2010 – AndreaVascellari.com

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  • Seven ways social nets like Facebook and LinkedIn are ‘truly evil’ – Something to keep in mind…
  • How to Unleash Your Human Potential | Fast Company – Allow your workers to experiment, and make their goal to please the customer–not the boss.
  • The Science of Retweets on Twitter – One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content
  • American Express launches interactive campaign with Mark Ronson – The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
  • Crowdmap – Collect news, aggregate and visualize on a map. Crowdmap is designed and built by the people behind Ushahidi, a platform that was originally built to crowdsource crisis information. As the platform has evolved, so have its uses. Crowdmap allows you to set up your own deployment of Ushahidi without having to install it on your own web server.
  • Developer Release – This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control.
  • Don’t Think of It As Piracy, Think of It As Marketing – Most video-game developers — along with most musicians, writers, movie producers and virtually every other kind of content creator — see digital piracy as an enemy to be fought with every weapon at their disposal. Not Markus Persson. While the Swedish developer of the indie game Minecraft says he isn’t happy about people copying his game illegally, he sees it as a necessary part of doing business in a digital world
  • Facebook Creates Multiple Account Dashboard for Advertisers – As Facebook becomes more of a force in the online advertising space, it has to also step up to the plate with analytics and reporting.
  • “The Social Network” Interactive Trailer Is All Up in Your Facebook – Anticipation is rising for the October 1 debut of The Social Network, the film that explores the history of Facebook and how it was founded. With just two weeks left before its debut in theaters, the film is launching its interactive trailer, chock-full of Facebook-y goodness.
  • Google’s troubles recruiting and retaining | Econsultancy – Recruiting and retaining ‘the best and brightest’ is the goal of most companies, and that explains why, for most companies, doing so is a tough job.
  • The Colors of the Web’s Superbrands [INFOGRAPHIC] – What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out…
  • Levi’s launches online fitting service for women – Brand Republic News – The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the “search for a perfect fit”, according to Levi’s.
  • Top 3 Reasons Traditional Marketing Will Fail – Traditional marketing methods and overall approach will undoubtedly fail in today’s communications climate.
  • Twittelp.com | Help in the blink of a tweet. – Twittelp is a mobile application that provides to its users a quick way to ask help on the twittersphere. Every of your follower will be able to see that you need them, moreover you can define up to 5 follower (suggest your best friends or familiar) that will be mentioned inside the help request. (Thanks to Giuliano Iacobelli)
  • BBC News – What your social network profile picture really says – Nina started a Facebook page for her experiment, gathering over 3,500 members, who shared their reasons for choosing their profile pictures…
  • The Desert of Community Building | Geoff Livingston’s Blog – It’s important not to deceive one’s self about the significant effort and time one will invest to build a community, and then continue to invest in order to sustain it. The Fifth Estate requires continued interactions…The time and human resource commitments are real and significant. Have the patience to see it through, from start to finish, and the deserts that lie between moments of great interaction. Knowing this from the start helps.
  • 5 Compelling Reasons to Readjust Your Information Diet, and How to Do It – “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Marshall McLuhan
  • The Implications of Consumers Spending More Time with Facebook Than Google | Forrester Blogs – The difference between the two companies is that Facebook has a unified offering that people find compelling, while Google has a collection of sites that people find very useful–Google search, Gmail, YouTube, Google News and the other Google destinations are largely separate consumer experiences. This is a problem, and the solution may be Google Me, the rumored and expected social offering from Google.
  • Q2 2010 State of Social Meda Sponsorships – Good stats.
  • Seven Important Social Media Trends For The Next Year – Social media changes from month to month. Trends come and go quicker than the seasons change. Having said that…it should be an exiting year ahead in social media and these should be seven of the main trends…
  • YouTube Starts Testing New Live Streaming Platform – YouTube has announced it will start a two-day trial of their new streaming platform, which enables broadcasters to stream live video directly into YouTube channels.
  • How Newspapers Should Embrace Social Media – Some of the opportunities for socialised news or newspapers.
  • 30 Awesome B2B Social Media Resources – Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
  • TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads – On average, people who click on a video from Facebook are more engaged. They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view). Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types. On the Web in general, video ad completion rates hover around 25 percent.

It’s Time to Go Back to Conversation Streams

A recent twitter conversation with Dan York got me thinking.

The increasing pollution of the web with meaningless content made bloggers move towards higher quality blog posts. This led many bloggers, including me, to gradually reduce the frequency of released content. Blogs lost that dynamic conversation and vibe they used to have back in the day.

Did all this interaction disappear? No, not at all. It just shifted to social networks like Facebook, Twitter, Buzz etc. The only problem with it is that people started to rely too much on these external platforms/environments… read this great post by Bernie Goldbach to understand more about what I mean.

Back to Dan and me. A few days ago, Dan sent out a tweet with a simple question and a link that was redirecting to a really short post on his blog. Initially I thought “why didn’t he choose to have this conversation just on Twitter?” But after a second that blog post brought back to my mind the early days of when I started blogging around 2002, when we owned our content, when we were the hosts of our conversations, when people loved to comment on posts because it was like sitting in a cafe’ and talking with some good friends about topics we cared about the most. In 2002, we probably weren’t talking about streams yet, but that was the feeling and I believe we should probably get back to it. We still need our digital homes, we can’t live like digital nomads.

As long as the quality of what we share is good, meaningful or it represents a good conversation starter I think we should still invite or leave the door open to our friends to have a cup of coffee in our digital living room to sit and talk. Worried about what people on the outside are saying? No problem, there are a bunch of tools & tech (i.e. backtype) that can eventually help us capture what the social web is saying about it.

I think this magic feeling is not gone, we just don’t need to forget about it…and this would probably help us avoid ending up feeling like Loic (@Loic it’s all good! Your name is not Brogan or Godin. You are Loic and that’s how you talk and engage with your audience. It worked well for you until now, just keep at it!).

What about me? Well, as soon as this intense period for the new launch of itive.net is over, I’ll get back to my regular posting activity… bringing back the stream feeling…or I’ll probably start right away 😉 I guess you’ll find out!

How about you? What’s your take? I’d love to hear your thoughts about this.

Andrea

[Communications Report] for September 1st 2010 – AndreaVascellari.com

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  • What People Think of the Ad/PR Biz | Reuters – One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat.”) Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.) The numbers aren’t significantly different from those yielded by last summer’s edition of this annual survey.
  • Is it time for a Chief Social Media Officer? | ZDNet – The role may not be prominent now, but it will happen.
  • New report on “The State of Mobile Communications” – Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications. The report provides recommendations based on the implications of a range of key mobile research reports.
  • 5 Tips to Maintain Social Media Momentum – Servant of Chaos – One of the challenges with social media is that it’s easy to start and it’s easy to stop.
  • The UK’s media consumption habits – Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular.
  • Facebook Usage Still Rising in Europe, but UK Growth Slows – eMarketer – The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.
  • Skype Etiquette – Some good tips to keep in mind when using Skype by Michael Arrington
  • Pre-recorded TV viewers cut out ads – The increasing use of digital television recording devices means fewer viewers will watch advertisements. Online video adverts have failed to make an impact on consumers with only 3% citing them as the kind of ad they were most likely to pay attention to.
  • Want an SEO job? Check out the Daily Mail’s robots.txt file … – This is actually a great idea!
  • 10 Tips For Aspiring Community Managers – Tips from community builders on what it takes to land a job and be effective at cultivating community.
  • The Value of a Social Media Fan….Priceless – CPM models are generally used to price traditional media ads which represent only a monologue selling a specific product and are not customized to measuring the overall value of social media. Facebook “impressions” are a completely different kind of media where more often than not, the post should be as divorced as possible from trying to make a sale and are more about creating dialogue, brand awareness and positive social conversation which indirectly leads to higher sales.
  • Top 5 Mobile Advertising Trends To Watch – After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space. Here, we’ve laid out five mobile advertising trends to watch over the coming year.
  • Infographic: The Geosocial Universe – This infographic, created by Jesse Thomas of digital creative agency Jess3, shows the relative size of social networks and online services such as Skype, Gmail, MySpace, Twitter and Foursquare, and also shows the proportion of their user base that access the service via a mobile device.
  • How to Handle an Employee’s Controversial Online Comment – Stuff just happens. In most situations, though, the most important factor is how the situation is handled.
  • 5 Items to Delete From Your Website Today – When we add ideas and actions, websites become more complicated. Complication creates confusion and often translates to lower effectiveness.
  • Youtube stars making 100000 plus per year: Tech Ticker, Yahoo! Finance – There are 10 independent YouTube stars who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul.
  • 5 Huge Trends in Social Media Right Now – What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.

[Communications Report] for August 19th 2010 – AndreaVascellari.com

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Privacy

This is a video (below) that I directed, shot and edited for YouTube Play, a collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative videos from around the world. Leah D’Emilio worked together with me as producer adding her insights and helping me turn the concept I wanted to express into something magic.

The video is called Privacy.

Social media is one of the primary vehicles through which we interact with society. This is redefining the concept of privacy. My intention is to discuss how privacy is being redefined using the following 3 aspects of private self:

  • Watching others/sharing our physical self through video.
  • Written thoughts on personal profiles.
  • Private conversations in public spaces.

– With a Panasonic GF1 I recorded various angles of a woman’s body as she laid in a dimly lit room. It is a test of the viewer’s perception as to which part of the body she is being shown and from which perspective. She symbolizes our desire to watch others and how we become “naked” as we expose our lives online.

– The text scrolling along the bottom of the screen are real updates written by random facebook users who have kept their profiles public and therefore searchable on youropenbook.org. Using key search terms I was able to find very personal written statements from complete strangers who would probably never say what they wrote in public, yet their thoughts are available for public search.

– Finally, the third element of “Privacy” is the audio recording of a public space in New York City. The audio element of this project reflects how anyone can listen in on private conversation in the “real world”, paralleling the idea that anyone can “listen in on” what would be considered “private conversation” in the virtual world.

In this project the video’s role is elevated as the primary vehicle bringing these aspects together to discuss the future definition of privacy.

Privacy” will be examined by a jury of experts that will decide which works will be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The selected videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel.

I’m really interested in hearing your thoughts on “Privacy“. Feel free to share them here on my blog, via twitter @vascellari, on my Facebook profile or on my Facebook Page.

Andrea

[Communications Report] for July 29th 2010 – AndreaVascellari.com

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