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Communications Report for April 27th 2011 – AndreaVascellari.com

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Metrics & ROI – 2011 Trends: Turning Data Into Action; Mobile; Social Marketing – Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite “turning data into action” as their top marketing issue in 2011, according to a report by Unica.
Companies increase outsourcing for SEO, PPC and social media: survey – The report is based on a survey which polled 900 client-side advertisers and agencies. It found that the number of companies handling SEO exclusively in-house fell from 51% in 2010 to 44% in 2011, and the number handling paid search in a similar fashion dropped from 47% to 38% over the same time period.
25 reasons why you should be blogging – The main benefit of a blog in terms of search engine optimisation (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through social platforms like Twitter.
TEDxEdges – Ricardo Sousa on Teen Entrepreneurship – @ricardojrsousa – Wow!
Free and Easy Email Reminders with FollowUpThen – Handy tool.
6 Smart and Effective Email Marketing Tactics – Here are several simple, emerging email marketing methods with which brands are seeing success.
IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search – Compared to other forms of advertising, Internet advertising surpassed newspaper ads in the U.S. last year ($22.8 billion) and is now second only to TV ($28.6 billion).
Google’s collateral damage after algorithm changes, illustrated – TNW Google – SEOBook has created an interesting infographic that details the effects that changes to Google’s algorithms have had on the web.
Search Marketing To Grow 16% This Year [REPORT] – Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday.
Cost of Facebook Ads Jumped 40% This Year [REPORT] – Search engine marketing grew 17% year-over-year primarily because of increases in the retail and finance categories. Display advertising showed a 300% jump in exchange ad inventory and a 30% cost-per-thousand (CPM) decline, which Efficient Frontier attributes to “greater gains in reach and efficiency within the ad exchanges.”
Google Research Shows How Online Ads Drive Offline Sales – The relationship between online search advertising and online sales can be easily quantified, and that’s part of what makes Web advertising so powerful compared to its print and broadcast counterparts.
HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] – Here findings along with tips about when and how to make the most of a Facebook post.
2011 Social Media Marketing Industry Report – A significant 3300 social media marketers provided valuable insight.
Moblie Marketing & Tagging Infographic – Infographic.
7 tips for a killer Facebook landing page – A great Facebook landing page should turn visitors into subscribers, engage people, and encourage them to explore your products and services further.

Communications Report for December 6th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

Communications Report for December 6th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

[Communications Report] for October 19th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Complimentary eMarketer Report: Seven Guidelines for Achieving ROI from Social Media – Authored by Geoff Ramsey, eMarketer CEO, this report looks at the current state of online social media measurement and ROI metrics, and how these critical indicators of success will evolve in 2010 and beyond. It explains why measurement is so rare—and shows how leaders in the field are gaining a competitive advantage.
Digital Embassies: A Blueprint For Community Engagement – “Call this a blueprint if you will for how you and your organization can think about building and managing multiple embassies in a hyper-connected world” It’s definitely worth reading.
Social media measurement: defining the metrics to quantify ROI – We might not see an increase in market share for a business due to an overwhelming social media presence, but on a long term, social media provides an opportunity or a platform where you can stand and deliver clear but concise messages about the brand.
The Facebook News Feed: How it Works,10 Biggest Secrets – How does the social media giant decide who and what to put in your feed.
50 Cool Twitter Tools for Tweet Tracking – I’m sure you’ll find some new/useful tools on this list…well at least I did! -via @LisanneVos
Twimbow – Colored Thoughts – I tested it our for a while, it’s an interesting experiment of tweets & colors. Give it a try! [Beta]
Why Are Social Behaviors Plateauing? | Forrester Blogs – for the first time, we’re seeing a change in the growth trend. The latest 2010 Global Social Technographics report demonstrates that many social behaviors have reached a plateau. Why, and what does this mean to marketers?
The Latest Global Social Media Trends May Surprise You | Forrester Blogs – The story behind the data is pretty clear. The initial wave of consumers using social technologies in the US has halted. Companies will now need to devise strategies to extend social applications past the early adopters. This means that you need to understand how your consumers use social media. Do you know the Social Technographics Profiles of your customers? Is your company preparing for this next phase of social media strategy?
Media Influencers Survey Findings – The Media Influencers Survey presents key findings on the Singapore media and communications industry trends. #interesting
Storify.com – Create stories using social media – Turn what people post on social media into compelling stories. You collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.
SoTech infographic V1.0 | SoTech Now – How social technologies are impacting business.

[Communications Report] for October 1st 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Your LinkedIn Profile on Facebook – How-to guide.
How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
£2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
Twitter.com Keyboard Shortcuts – Handy.
Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.

[Communications Report] for September 1st 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

What People Think of the Ad/PR Biz | Reuters – One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat.”) Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.) The numbers aren’t significantly different from those yielded by last summer’s edition of this annual survey.
Is it time for a Chief Social Media Officer? | ZDNet – The role may not be prominent now, but it will happen.
New report on “The State of Mobile Communications” – Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications. The report provides recommendations based on the implications of a range of key mobile research reports.
5 Tips to Maintain Social Media Momentum – Servant of Chaos – One of the challenges with social media is that it’s easy to start and it’s easy to stop.
The UK’s media consumption habits – Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular.
Facebook Usage Still Rising in Europe, but UK Growth Slows – eMarketer – The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.
Skype Etiquette – Some good tips to keep in mind when using Skype by Michael Arrington
Pre-recorded TV viewers cut out ads – The increasing use of digital television recording devices means fewer viewers will watch advertisements. Online video adverts have failed to make an impact on consumers with only 3% citing them as the kind of ad they were most likely to pay attention to.
Want an SEO job? Check out the Daily Mail’s robots.txt file … – This is actually a great idea!
10 Tips For Aspiring Community Managers – Tips from community builders on what it takes to land a job and be effective at cultivating community.
The Value of a Social Media Fan….Priceless – CPM models are generally used to price traditional media ads which represent only a monologue selling a specific product and are not customized to measuring the overall value of social media. Facebook “impressions” are a completely different kind of media where more often than not, the post should be as divorced as possible from trying to make a sale and are more about creating dialogue, brand awareness and positive social conversation which indirectly leads to higher sales.
Top 5 Mobile Advertising Trends To Watch – After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space. Here, we’ve laid out five mobile advertising trends to watch over the coming year.
Infographic: The Geosocial Universe – This infographic, created by Jesse Thomas of digital creative agency Jess3, shows the relative size of social networks and online services such as Skype, Gmail, MySpace, Twitter and Foursquare, and also shows the proportion of their user base that access the service via a mobile device.
How to Handle an Employee’s Controversial Online Comment – Stuff just happens. In most situations, though, the most important factor is how the situation is handled.
5 Items to Delete From Your Website Today – When we add ideas and actions, websites become more complicated. Complication creates confusion and often translates to lower effectiveness.
Youtube stars making 100000 plus per year: Tech Ticker, Yahoo! Finance – There are 10 independent YouTube stars who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul.
5 Huge Trends in Social Media Right Now – What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.

[Communications Report] for August 19th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Only 8% Of US Smartphone Users Use Twitter According To New comScore Data | Mobile Marketing Watch – ComScore released interesting data indicating that only 8% of US-based smartphone users access Twitter from their devices, somewhat contradicting the notion that Twitter is a primarily mobile-centric service.
Asia Pacific Digital Brand Index (DBI) – One Year On | Edelman Digital – 12 months of online conversation about major technology brands covering: 8 million posts, representing the perspectives of millions of netizens, talking about 350 technology brands, housed in 4,000 regional online channels, across eight Asian markets.
Gap is Offering a 25% Discount for Foursquare, Facebook, & Twitter Users – Do you have Foursquare on your smartphone, or are you a member of Facebook or Twitter? If so, you may just be in luck today if you like shopping at the Gap.
Email Dominates Mobile Web Time – eMarketer – Email, portals stay ahead of social networking—at least on mobile devices.
The Rise of Text Messaging [INFOGRAPHIC] – The following infographic illustrates the trends and averages for texting in the United States and around the world.
Paper.li – read Twitter as a daily newspaper – Organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag.
Cookies and Chemo | Roger Smith Life – Think, respect and follow http://twitter.com/CookiesandChemo
Facebook Officially Announces Facebook Live – Live streaming content from Facebook on your own Facebook Page, the company is providing a tool for embedding the application within Page tabs.
Wowd Launches Social Search App For Facebook – This is good if you need some Facebook filtering.
Why Google Wave’s demise is good news for Facebook – Google this week abandoned “Wave,” its much-hyped social collaboration tool. Wave was perhaps the prototypical Google product: Technically advanced, incredibly ambitious and near-impossible to use.
Plancast – The easiest way to share events and other real-life activities with friends – The easiest way to share events and other real-life activities with friends.

[Communications Report] for May 18th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Are Blogs Dying? – The rise of streaming tools, though, is leading to a new state, where long-format blogging is being imploded, turned into content for the short-format stream, like radio was cannibalized for TV.
How to Quit Facebook Without Actually Quitting Facebook – In case you are thinking about it.
Google Promoting “Internet Stats” Site – Last September Google launched “Internet Stats” in the UK. Now Google is “launching” it in the US or perhaps, more precisely, exposing it again.
Mayors of Starbucks Now Get Discounts Nationwide with Foursquare – Starting today, mayors of individual Starbucks stores can unlock the Mayor Offer and enjoy a money-saving perk for their frequent store checkins.
Social Media Revolution 2 (Refresh) – Is Social Media just a fad?
Understanding Social CRM – Good overview & stats
Openbook – Facebook helps you connect and share with the people in your life. Whether you want to or not. – Openbook is a utility that reveals privacy violations in the popular online social network Facebook.
A Conversational Analysis of SxSW – Insights + how information is shared during events
[infographics] The Evolution of Privacy on Facebook – Click the chart to advance, or click on a year.
Women May Welcome Targeting – 88% of US Female Internet users would like to see more targeted offers from brands they trust.
40 Tools To Spice Up Your Twitter Background | Tools – Is the default blue background of your Twitter page starting to look stale, or is it just me?
YouTube – Levis New Friends Store Social Shopping Site – Levi’s have just launched a social media shopping experience where they have added the new “like” facebook functionality to each and every product in the store. This allows customers to find and share their favourite products from Levi’s including seeing what their friends like on the same site. Essentially allowing you to socially shop with friends in real time.
Open Facebook Search – Search Facebook public timeline outside Facebook.
Starbucks Cards Can Now be Managed via Facebook – As an early adopter brand, Starbucks has reaped the rewards of social media innovation. Today the company is furthering those efforts with a Facebook application for customers to access and manage their Starbucks cards.
For Veteran Social Marketers, Twitter Is Tops – Fully 96% of marketers with years of social media experience were using Twitter, while 91% used Facebook and 89% LinkedIn. Marketers with some social media experience were also big on Twitter (92%), followed by Facebook (88%) and LinkedIn (76%). The biggest difference between the two groups was in usage of social video marketing, such as through YouTube.