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Communications Report for April 27th 2011 – AndreaVascellari.com

Metrics & ROI – 2011 Trends: Turning Data Into Action; Mobile; Social Marketing – Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite “turning data into action” as their top marketing issue in 2011, according to a report by Unica.
Companies increase outsourcing for SEO, PPC and social media: survey – The report is based on a survey which polled 900 client-side advertisers and agencies. It found that the number of companies handling SEO exclusively in-house fell from 51% in 2010 to 44% in 2011, and the number handling paid search in a similar fashion dropped from 47% to 38% over the same time period.
25 reasons why you should be blogging – The main benefit of a blog in terms of search engine optimisation (SEO) is that it builds backlinks to your pages. If your content is good then people will discuss and share it, creating links to your pages on their websites, their own blogs and through social platforms like Twitter.
TEDxEdges – Ricardo Sousa on Teen Entrepreneurship – @ricardojrsousa – Wow!
Free and Easy Email Reminders with FollowUpThen – Handy tool.
6 Smart and Effective Email Marketing Tactics – Here are several simple, emerging email marketing methods with which brands are seeing success.
IAB: Internet Advertising Reached $26 Billion In 2010, Display Grew Twice As Fast As Search – Compared to other forms of advertising, Internet advertising surpassed newspaper ads in the U.S. last year ($22.8 billion) and is now second only to TV ($28.6 billion).
Google’s collateral damage after algorithm changes, illustrated – TNW Google – SEOBook has created an interesting infographic that details the effects that changes to Google’s algorithms have had on the web.
Search Marketing To Grow 16% This Year [REPORT] – Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday.
Cost of Facebook Ads Jumped 40% This Year [REPORT] – Search engine marketing grew 17% year-over-year primarily because of increases in the retail and finance categories. Display advertising showed a 300% jump in exchange ad inventory and a 30% cost-per-thousand (CPM) decline, which Efficient Frontier attributes to “greater gains in reach and efficiency within the ad exchanges.”
Google Research Shows How Online Ads Drive Offline Sales – The relationship between online search advertising and online sales can be easily quantified, and that’s part of what makes Web advertising so powerful compared to its print and broadcast counterparts.
HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS] – Here findings along with tips about when and how to make the most of a Facebook post.
2011 Social Media Marketing Industry Report – A significant 3300 social media marketers provided valuable insight.
Moblie Marketing & Tagging Infographic – Infographic.
7 tips for a killer Facebook landing page – A great Facebook landing page should turn visitors into subscribers, engage people, and encourage them to explore your products and services further.

Communications Report for March 30th 2011 – AndreaVascellari.com

Data: How the Advanced Corporations Spend on Social Business – A glimpse into the future.
Top 25 Best Practices for Drafting Policies and Guidelines – The rules of social media engagement.
Pepsi Innovates with Social Media Metrics – Shiv Singh, Head of Digital PepsiCo Beverages America, talked to eMarketer writer/analyst Kimberly Maul about how PepsiCo measures social media and the role Facebook plays in its social media outreach.
The PR Influencer Index: Let Your Peers Rate You – Here is the Lose Weight Exercise for you to share with your peers…
My Blackberry is not working – Fun!
Twitter isn’t very social: study – A whopping 50% of all content consumed on Twitter is generated by only 20,000 users.
Mobile internet stats round up – 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details. 82% look for online retailers, 73% find a specific product or manufacturer website.
Google Page Speed Now Available as Chrome Plugin – Google has finally released an experimental Chrome extension for its popular Page Speed service. Page Speed, which is already available for Firefox, analyzes Web pages and gives developers suggestions for improving performance.
Mobile commerce: ten reasons to choose the web over apps – This doesn’t mean that apps don’t have their place, but retailers should look to mobile commerce sites before they create an app.
Mobile commerce: 25 essential tips – Mobile commerce is continuing to grow, and there are now plenty of compelling reasons why retailers should sell via mobile.
e-book sales exploded by 116% this January, totaling $69.9 million in the U.S. – Paperbacks were down 30.9% from the reporting companies, falling to $39.0 million, $30 million below the sales of e-books. Hardcover sales fell 11.3% in January.
How to Activate Facebook Insights for Your Website – Handy!
New Rules for the New Internet Bubble – We’re now in the second Internet bubble.
US Social Network Usage: 2011 Demographic and Behavioral Trends – In 2011, 63.7% of US internet users will use social networks on a regular basis, amounting to nearly 148 million people. Although the pace of growth will be less dramatic in the next few years than it was in 2009 and 2010, usage will remain strong and shows no sign of declining.
Advertising – B2B Brands Undervalue Online Display Marketing – Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester.

Communications Report for November 19th 2010 – AndreaVascellari.com

Analytics for Your Docs with Scribd Stats – Document-sharing site Scribd has launched a new feature – Scribd Stats – that will allow users to get detailed analytics about docs uploaded to the site. The feature will be available for free on any piece of content on Scribd.
9 Strategies to Make Selling Your Ideas More Successful – Stepcase Lifehack – A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization.
Twitter Has A (Secret) Reputation Score For Every User – According to Williams, Twitter’s “science and math people” have systems which gauge who you follow and who the people you follow follow and try to find ‘Who to Follow’ relevance in that overlap. He didn’t make it clear how individual user reputation score was measured.
Netflix CEO says consumers just aren’t interested in long-form video on portable devices — Engadget – In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens.
Want to Make Your Location App Hot? Add a Discount – 29% said they found check-ins valuable because of deals and promotions.
Twitter’s Official Analytics Product Has Arrived – Twitter has started inviting a select group of users to test a new analytics product.
Incredible Video Stats You Have To See – Online video is well and truly, having the best time of its life right now.
How to Export Your Friends’ Email Addresses from Facebook – Facebook is trying to create one inbox to rule them all, but for those of us who don’t trust Facebook enough to give them all our communication, taking control of that information is an important step toward retaining your communication freedom.
Google Search Ads to Get More Visual – A company spokesperson says that they’ve “found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.”
The Internet in 2020 – Great graphic that draws a good picture on what the web might look like in ten years from now.
Post-media marketing – Brand Republic – What should we be focusing on…
How to Get More Leads From Existing Content – Taking advantage of evergreen content, or content you previously published, can have a number of benefits. Due to the fact that you put a lot of thought, time, and effort into your content, it only makes sense to re-purpose it.
Clearwebstats.com – Information About Every Site. – Free service for webmasters to track and display web data from most websites.

[Communications Report] for November 10th 2010 – AndreaVascellari.com

Mobile Users Want Branded Apps that Are Useful, Not Just Marketing – The majority of respondents (57%) noted that apps should be well designed and 74% said that they want apps to be easy to use (leaving us to wonder if there are users out there who want apps that are badly designed and hard to use…). Even more importantly, though, 73% of those surveyed by Harris Interactive think that mobile apps should be easier to use than the brand’s website.
Get ready for TV voting apps, at least in the UK – Ofcom, the UK’s independent telecommunications regulator, has given the thumbs up to the development of mobile voting applications. Before this announcement, TV companies have traditionally set up specific text message short-codes or automated phone numbers that would automatically debit the cost of the vote from a users mobile tariff or land-line call plan.
17 tips for creating a great website tagline – Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor’s attention or losing them to your competitor.
Adwords Is Dying and Google Knows It (and they are doing something about it) | Fast Company – The new key words will be geo and local.
Google’s Instant Preview May Just Shake Up Web Design Forever | Fast Company – Instant Preview will potentially allow Google to own more of our browsing experience. Instead of leaving Google in order to browse the web, you will be browsing the results, rather than the pages suggested in the search itself.
Qantas A380 incident: a lesson in social media and web PR – Emergency landing of a Qantas Airbus A380 at Changi Airport in Singapore was another example of how travel companies need to establish a solid social and web PR strategy.
How Real-Time Analytics Can Help Small Businesses Thrive – Small businesses can easily take advantage of these tools and benefit enormously from doing so.
YouTube Topics: A Better Way to Explore Web Video? – YouTube will begin testing a new feature Wednesday evening that gives users the ability to explore broad topics and search terms through suggested searches.
4 Creative Social Marketing Campaigns from Around the World – Social media marketing is a global phenomenon, but we don’t always get to see the innovative work that’s happening abroad.
Hasbro Plans 3D Goggles For Your iPhone – If you’ve ever wanted to view 3D content on your iPhone or iPod touch, Hasbro has you covered.
BBC News – Cameron hails ‘revolutionary’ Whitehall data website – David Cameron has launched a website where departments set out business plans and timetables to achieve them.
HOW TO: Become a YouTube Sensation – There are some easy tips…
History of Online Video – The last 5 years of online video history and the result is this awesome infographic.
3 Tips for Maximizing Engagement With Facebook Likes and Shares – “Like” and “Share” are some of the best tools around for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.
Advertisers Demand Proof of Online Video’s Efficacy – Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost of about 43% for the next two years.

[Communications Report] for October 1st 2010 – AndreaVascellari.com

Your LinkedIn Profile on Facebook – How-to guide.
How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
£2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
Twitter.com Keyboard Shortcuts – Handy.
Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.

[Communications Report] for September 17th 2010 – AndreaVascellari.com

Seven ways social nets like Facebook and LinkedIn are ‘truly evil’ – Something to keep in mind…
How to Unleash Your Human Potential | Fast Company – Allow your workers to experiment, and make their goal to please the customer–not the boss.
The Science of Retweets on Twitter – One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content
American Express launches interactive campaign with Mark Ronson – The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
Crowdmap – Collect news, aggregate and visualize on a map. Crowdmap is designed and built by the people behind Ushahidi, a platform that was originally built to crowdsource crisis information. As the platform has evolved, so have its uses. Crowdmap allows you to set up your own deployment of Ushahidi without having to install it on your own web server.
Developer Release – This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control.
Don’t Think of It As Piracy, Think of It As Marketing – Most video-game developers — along with most musicians, writers, movie producers and virtually every other kind of content creator — see digital piracy as an enemy to be fought with every weapon at their disposal. Not Markus Persson. While the Swedish developer of the indie game Minecraft says he isn’t happy about people copying his game illegally, he sees it as a necessary part of doing business in a digital world
Facebook Creates Multiple Account Dashboard for Advertisers – As Facebook becomes more of a force in the online advertising space, it has to also step up to the plate with analytics and reporting.
“The Social Network” Interactive Trailer Is All Up in Your Facebook – Anticipation is rising for the October 1 debut of The Social Network, the film that explores the history of Facebook and how it was founded. With just two weeks left before its debut in theaters, the film is launching its interactive trailer, chock-full of Facebook-y goodness.
Google’s troubles recruiting and retaining | Econsultancy – Recruiting and retaining ‘the best and brightest’ is the goal of most companies, and that explains why, for most companies, doing so is a tough job.
The Colors of the Web’s Superbrands [INFOGRAPHIC] – What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out…
Levi’s launches online fitting service for women – Brand Republic News – The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the “search for a perfect fit”, according to Levi’s.
Top 3 Reasons Traditional Marketing Will Fail – Traditional marketing methods and overall approach will undoubtedly fail in today’s communications climate.
Twittelp.com | Help in the blink of a tweet. – Twittelp is a mobile application that provides to its users a quick way to ask help on the twittersphere. Every of your follower will be able to see that you need them, moreover you can define up to 5 follower (suggest your best friends or familiar) that will be mentioned inside the help request. (Thanks to Giuliano Iacobelli)
BBC News – What your social network profile picture really says – Nina started a Facebook page for her experiment, gathering over 3,500 members, who shared their reasons for choosing their profile pictures…
The Desert of Community Building | Geoff Livingston’s Blog – It’s important not to deceive one’s self about the significant effort and time one will invest to build a community, and then continue to invest in order to sustain it. The Fifth Estate requires continued interactions…The time and human resource commitments are real and significant. Have the patience to see it through, from start to finish, and the deserts that lie between moments of great interaction. Knowing this from the start helps.
5 Compelling Reasons to Readjust Your Information Diet, and How to Do It – “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Marshall McLuhan
The Implications of Consumers Spending More Time with Facebook Than Google | Forrester Blogs – The difference between the two companies is that Facebook has a unified offering that people find compelling, while Google has a collection of sites that people find very useful–Google search, Gmail, YouTube, Google News and the other Google destinations are largely separate consumer experiences. This is a problem, and the solution may be Google Me, the rumored and expected social offering from Google.
Q2 2010 State of Social Meda Sponsorships – Good stats.
Seven Important Social Media Trends For The Next Year – Social media changes from month to month. Trends come and go quicker than the seasons change. Having said that…it should be an exiting year ahead in social media and these should be seven of the main trends…
YouTube Starts Testing New Live Streaming Platform – YouTube has announced it will start a two-day trial of their new streaming platform, which enables broadcasters to stream live video directly into YouTube channels.
How Newspapers Should Embrace Social Media – Some of the opportunities for socialised news or newspapers.
30 Awesome B2B Social Media Resources – Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads – On average, people who click on a video from Facebook are more engaged. They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view). Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types. On the Web in general, video ad completion rates hover around 25 percent.

[Communications Report] for September 9th 2010 – AndreaVascellari.com

B2B Ads: Women click, men act | Econsultancy – Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts.
B2C Outpacing B2B in Social Measurement [stats] – B2Bs focus less on hits and followers, more on sales.
5 Educational Email Marketing Infographics – Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel.
AP Stops Fighting Bloggers, Plans To Credit Them As News Source – Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
Google Instant – The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Skype Introduces 10-Way Video Calling – Skype 5.0 beta two is already available for download; it includes 10-way video calls, automatic call recovery and a cleaner user interface. The update is also said to improve call quality and includes a number of bug fixes to make the overall experience much smoother.
frankencamera: open source digital camera on [technabob] – Here’s another example that make you understand that the future is not just about tech but especially about consumer empowerment to end users self customize their products/services. Apps are indeed playing a fundamental role.
TPB AFK | The Pirate Bay – Away From Keyboard – TPB AFK is a documentary about three computer addicts who redefined the world of media distribution with their hobby homepage The Pirate Bay.
The Pirate Bay Documentary Maker Fetches $34,000 To Bring Us TPB Story | Startup Meme – Unofficial Facebook Guide – Simon Klose headed over to Kickstarter, a startup which people can use to generate funds for their projects from the community. The intention was to raise $25,000 in a month to hire the services of an editing studio to turn his plans to reality. However Klose got luckier than he must have anticipated, raising a healthy $34,000 from numerous backers.
Kickstarter – This is a funding platform for creative projects. Projects, funded by the community, must reach or exceed their funding goal or no money changes hands. Creators keep 100% ownership. Love it.

[Communications Report] for August 19th 2010 – AndreaVascellari.com

Only 8% Of US Smartphone Users Use Twitter According To New comScore Data | Mobile Marketing Watch – ComScore released interesting data indicating that only 8% of US-based smartphone users access Twitter from their devices, somewhat contradicting the notion that Twitter is a primarily mobile-centric service.
Asia Pacific Digital Brand Index (DBI) – One Year On | Edelman Digital – 12 months of online conversation about major technology brands covering: 8 million posts, representing the perspectives of millions of netizens, talking about 350 technology brands, housed in 4,000 regional online channels, across eight Asian markets.
Gap is Offering a 25% Discount for Foursquare, Facebook, & Twitter Users – Do you have Foursquare on your smartphone, or are you a member of Facebook or Twitter? If so, you may just be in luck today if you like shopping at the Gap.
Email Dominates Mobile Web Time – eMarketer – Email, portals stay ahead of social networking—at least on mobile devices.
The Rise of Text Messaging [INFOGRAPHIC] – The following infographic illustrates the trends and averages for texting in the United States and around the world.
Paper.li – read Twitter as a daily newspaper – Organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag.
Cookies and Chemo | Roger Smith Life – Think, respect and follow http://twitter.com/CookiesandChemo
Facebook Officially Announces Facebook Live – Live streaming content from Facebook on your own Facebook Page, the company is providing a tool for embedding the application within Page tabs.
Wowd Launches Social Search App For Facebook – This is good if you need some Facebook filtering.
Why Google Wave’s demise is good news for Facebook – Google this week abandoned “Wave,” its much-hyped social collaboration tool. Wave was perhaps the prototypical Google product: Technically advanced, incredibly ambitious and near-impossible to use.
Plancast – The easiest way to share events and other real-life activities with friends – The easiest way to share events and other real-life activities with friends.

[Communications Report] for July 29th 2010 – AndreaVascellari.com

Coca-Cola forced to pull Facebook promotion after porn references – The Coca-Cola company has pulled an internet promotion campaign, after parents accused it of targeting children by using references to a notorious pornographic movie.
Facebook introduces Questions – New Feature – Ask the Facebook community a question on any topic and get quality answers from people in the know.
HOW TO: Help Employees Talk About Your Brand Online – The question boils down to this: If a brand is supposed to give customers something to identify with and add meaning to their lives, shouldn’t helping employees express themselves as individuals help the brand as well?
Old Spice polishes its monocle smile all the way to a 107% sales increase. – According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.
How Big Brands Take On Social Media – Nice video interview with Bruce Upbin and David Armano.
Convert Twitter lists to RSS feeds with one click – You can’t create more than 20 lists. There’s no function to combine lists, and managing list entries is only slightly less difficult than if you’d chiselled them into marble. Alex Kessinger created a simple web app called Twitter Lists 2 RSS. Copy the URL for any Twitter list, paste it into a field on the app, and with one click, you get an RSS feed.
Google Maps Gets a (Much-Needed) URL Shortener – The web addresses of Google Maps that you shared with your friends used to be unmanageably huge, but Google has just solved that problem with a new Labs feature that dramatically shortens Maps URLs.
Two Arrested In Venezuela For Tweeting Banking Rumors – According to Reuters, the authorities claim that the tweets were aimed at destabilizing the Venezuelan banking sector and that “a man was arrested in possession of a cellphone used to send the first illegal Tweet, and that detectives had also detained a woman and seized hard discs and computer equipment from her.”
Recorded Future – Temporal & Predictive Analytics Engine – Amazing research tool.
Prince: “The Internet Is Over” – Is Prince missing out on something by withdrawing himself from the web? Or could he be correct; is the Internet just a fad, after all?
Exclusive: Failwhale Over San Francisco! – LOL
Signs of Social Media | Friday Flickr Fix – This Flickr group is focused on how brands are promoting their social media presence. It includes consumer packaged goods flowing it into their packaging to signage and how it’s injected into the built environment by any brand with a physical location, including food, retail and banking.
The Future of Online Socializing – The social benefits of internet use will far outweigh the negatives over the next decade, according to experts.
Consumers engaged via social media are more likely to buy – An impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
Twitter Users “More Likely To Get Job Interviews” – Apparently, Twitter users write better CVs and are more likely to be shortlisted for job interviews than the average jobhunter.

[Communications Report] for June 28th 2010 – AndreaVascellari.com

5 Tools to Track Twitter Trends – On any given day there are over 600 tweets per second on Twitter for a total of over 50 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
Social Media Measurement Should Focus on Outcomes, Not Output – It’s not about simply looking for opportunities to drop messaging into ordinary conversation, but about finding shared interests, shared benefits and shared rewards for others in the communities where your brand interacts.
8 Steps to Creating a Brand Persona – In social networks, the brand and how it’s perceived, is open to public interpretation and potential misconception now more than ever. Without a deliberate separation between the brand voice and personality and that of the person representing it, we are instantly at odds with our goals, purpose, and potential stature.
Top 10 Clever Google Voice Tricks – The phone management app is great, but even cooler hacks exist just under the hood.
How I Use Gmail Multiple-Inboxes Lab Feature to Manage E-mail Overload – Useful productivity tips.
15 more awesome social media infographics – Infographics that demonstrate a mixture of both hard data and strategy practices. Hopefully, they’ll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.
6 ways to find value in Twitter’s noise – A great example that shows how we can get insights from analyzing Twitter data.
Social Media is the 3rd Era of the Web [graph] – A search that compares the world wide search volume on Google for new media, web 2.0, and social media. What the graph shows is that we’re at an inflection point in the language we use to describe the macro trends of innovation on the web…it’s the indicator that we’re in the 3rd Era of the Web and it’s The Era of Social Media.
How The World Spends Its Time Online [infographic] – Millions of people across the world are constantly connected by the internet. Here’s a look at what everybody’s doing when they’re in front of their computer screen.
Is Social a Source for B2B Leads? – Terrific insights about B2B site visitors referred from social media.
Diesel Cam – Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
The Fun Theory – A great Volkswagen initiative. #engagement
Teens and Their Mobile Phones / Flowtown – Have you ever wondered what teens were really using their mobile phones for? A recent study released by Pew Internet Research has shed light on average mobile
Public Media Joins Forces for One Big Platform – The country’s five silos of public radio and television are spilling into each other with a joint program that will allow them – and eventually the public itself — to build apps, stations, websites and other media services combining audio, text and video content from every public radio and television outlet in the country.