Tag: help

Quality Content Pays Off Over Time [STATS]

First – Make sure to read the tips I shared on how to increase online visibility.

Second – Keep in mind it all takes time.

Yes…the most important thing is to remember that nothing happens overnight.

How does this work?

People search on Google solutions for their problem and they find your content. If it helps them in satisfying their needs, people will then happily share your content by either blogging about it or recommending it to friends in their social networks. This will increase your authority and the authority of your content so you will show up higher in the search results that Google will offer to those who are searching for solutions. But this will only happen in the long run. To prove it I conducted a test here on my blog.

One year ago I wrote a very informative post on how to use Google Calendar as a project management tool. Here’s what happened:

Content - visibility growth

After the first spike related to the launch of the post, the traffic decreased to then constantly increased in the long run. These are some numbers that will help you to get a better idea:

Content - visibility growth

Conclusion: Google will trust you as more people trust you and to reward you it will give you, and obviously your content, a higher authority. So follow these tips and be patient. It will payoff in the long run.

Andrea

8 Tips to Increase Visibility Online

How do I increase visibility online? This a question that people and organizations ask me quite often, so here’s a list of basic tips that will set you on the right path to increase your visibility online:

  1. Create good quality content (detailed, informative, slim, no jargon, etc.)
  2. The content must be relevant for your target audience.
  3. Optimize the content syntax.
  4. Tag the content properly.
  5. Promote the content in the right digital venues (social networks where your target audience lives, etc…).
  6. Tailor the content promotion for the digital venue in which you are sharing it (links for twitter, photos/videos on Facebook, etc…).
  7. Share it at the right time (during the day, on specific weekdays, before/after a product launch etc…).
  8. Nothing will happen overnight. To get Google’s “soul” to trust you as a relevant source on information you need to be patient. Results will come in the long run.

There are also more advanced SEO tactics that my team and I utilize – they change according to the nature & objectives of the projects we are working on. So go ahead and have fun testing out the tips I shared, then if you need some help or if you have more specific needs feel free to get in touch with us. We’ll be happy to help 😉

Andrea

[Communications Report] for September 17th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

  • Seven ways social nets like Facebook and LinkedIn are ‘truly evil’ – Something to keep in mind…
  • How to Unleash Your Human Potential | Fast Company – Allow your workers to experiment, and make their goal to please the customer–not the boss.
  • The Science of Retweets on Twitter – One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content
  • American Express launches interactive campaign with Mark Ronson – The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
  • Crowdmap – Collect news, aggregate and visualize on a map. Crowdmap is designed and built by the people behind Ushahidi, a platform that was originally built to crowdsource crisis information. As the platform has evolved, so have its uses. Crowdmap allows you to set up your own deployment of Ushahidi without having to install it on your own web server.
  • Developer Release – This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control.
  • Don’t Think of It As Piracy, Think of It As Marketing – Most video-game developers — along with most musicians, writers, movie producers and virtually every other kind of content creator — see digital piracy as an enemy to be fought with every weapon at their disposal. Not Markus Persson. While the Swedish developer of the indie game Minecraft says he isn’t happy about people copying his game illegally, he sees it as a necessary part of doing business in a digital world
  • Facebook Creates Multiple Account Dashboard for Advertisers – As Facebook becomes more of a force in the online advertising space, it has to also step up to the plate with analytics and reporting.
  • “The Social Network” Interactive Trailer Is All Up in Your Facebook – Anticipation is rising for the October 1 debut of The Social Network, the film that explores the history of Facebook and how it was founded. With just two weeks left before its debut in theaters, the film is launching its interactive trailer, chock-full of Facebook-y goodness.
  • Google’s troubles recruiting and retaining | Econsultancy – Recruiting and retaining ‘the best and brightest’ is the goal of most companies, and that explains why, for most companies, doing so is a tough job.
  • The Colors of the Web’s Superbrands [INFOGRAPHIC] – What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out…
  • Levi’s launches online fitting service for women – Brand Republic News – The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the “search for a perfect fit”, according to Levi’s.
  • Top 3 Reasons Traditional Marketing Will Fail – Traditional marketing methods and overall approach will undoubtedly fail in today’s communications climate.
  • Twittelp.com | Help in the blink of a tweet. – Twittelp is a mobile application that provides to its users a quick way to ask help on the twittersphere. Every of your follower will be able to see that you need them, moreover you can define up to 5 follower (suggest your best friends or familiar) that will be mentioned inside the help request. (Thanks to Giuliano Iacobelli)
  • BBC News – What your social network profile picture really says – Nina started a Facebook page for her experiment, gathering over 3,500 members, who shared their reasons for choosing their profile pictures…
  • The Desert of Community Building | Geoff Livingston’s Blog – It’s important not to deceive one’s self about the significant effort and time one will invest to build a community, and then continue to invest in order to sustain it. The Fifth Estate requires continued interactions…The time and human resource commitments are real and significant. Have the patience to see it through, from start to finish, and the deserts that lie between moments of great interaction. Knowing this from the start helps.
  • 5 Compelling Reasons to Readjust Your Information Diet, and How to Do It – “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Marshall McLuhan
  • The Implications of Consumers Spending More Time with Facebook Than Google | Forrester Blogs – The difference between the two companies is that Facebook has a unified offering that people find compelling, while Google has a collection of sites that people find very useful–Google search, Gmail, YouTube, Google News and the other Google destinations are largely separate consumer experiences. This is a problem, and the solution may be Google Me, the rumored and expected social offering from Google.
  • Q2 2010 State of Social Meda Sponsorships – Good stats.
  • Seven Important Social Media Trends For The Next Year – Social media changes from month to month. Trends come and go quicker than the seasons change. Having said that…it should be an exiting year ahead in social media and these should be seven of the main trends…
  • YouTube Starts Testing New Live Streaming Platform – YouTube has announced it will start a two-day trial of their new streaming platform, which enables broadcasters to stream live video directly into YouTube channels.
  • How Newspapers Should Embrace Social Media – Some of the opportunities for socialised news or newspapers.
  • 30 Awesome B2B Social Media Resources – Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
  • TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads – On average, people who click on a video from Facebook are more engaged. They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view). Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types. On the Web in general, video ad completion rates hover around 25 percent.