influence Archives - AndreaVascellari.com

Communications Report for December 6th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

Communications Report for December 6th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

[Communications Report] for September 9th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

B2B Ads: Women click, men act | Econsultancy – Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts.
B2C Outpacing B2B in Social Measurement [stats] – B2Bs focus less on hits and followers, more on sales.
5 Educational Email Marketing Infographics – Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel.
AP Stops Fighting Bloggers, Plans To Credit Them As News Source – Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
Google Instant – The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Skype Introduces 10-Way Video Calling – Skype 5.0 beta two is already available for download; it includes 10-way video calls, automatic call recovery and a cleaner user interface. The update is also said to improve call quality and includes a number of bug fixes to make the overall experience much smoother.
frankencamera: open source digital camera on [technabob] – Here’s another example that make you understand that the future is not just about tech but especially about consumer empowerment to end users self customize their products/services. Apps are indeed playing a fundamental role.
TPB AFK | The Pirate Bay – Away From Keyboard – TPB AFK is a documentary about three computer addicts who redefined the world of media distribution with their hobby homepage The Pirate Bay.
The Pirate Bay Documentary Maker Fetches $34,000 To Bring Us TPB Story | Startup Meme – Unofficial Facebook Guide – Simon Klose headed over to Kickstarter, a startup which people can use to generate funds for their projects from the community. The intention was to raise $25,000 in a month to hire the services of an editing studio to turn his plans to reality. However Klose got luckier than he must have anticipated, raising a healthy $34,000 from numerous backers.
Kickstarter – This is a funding platform for creative projects. Projects, funded by the community, must reach or exceed their funding goal or no money changes hands. Creators keep 100% ownership. Love it.

[Communications Report] for June 12th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Mobile Uploads Spur Facebook Video Growth – Facebook’s nearly half a billion users are now uploading 20 million videos each month, many of which are shared through mobile phones.
10 ways to keep tabs on ‘live’ hashtag chats on Twitter – Twitter chats are increasingly growing in popularity, providing participants with a specific time and place to discuss pertinent issues and share knowledge. Before you can get stuck into these lively sessions, you need to consider which application / tool is best suited to the format in question.
21 Rules of Engagement in Social Media – While businesses now have access to these rich channels, the true promise of social media however, lies in the direct connections that are forged between people who represent companies and the people who define markets of interest.
Social media monitoring review 2010 [report] – In-depth review of the leading social media monitoring tools.
Top 5 Social Media Ethics Concerns for Lawyers – The people in charge of lawyer ethics oversight in your state see social media either as just another form of communication, or as a special threat to client confidences and attorney decorum. Do you know what rules apply to you?
Costolo: Twitter Now Has 190 Million Users Tweeting 65 Million Times A Day – Most users, says Costolo, don’t Tweet at all, but rather use Twitter as a consumption media. How many of those 65 million Tweets are automated spam is not clear.
How Consumers Interact with Brands on Social Networks – eMarketer – The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board.
Building Trust with Empowered Consumers – The top three sources that influenced purchase decisions for US Internet users were friends and family sought out for their opinion (53%), friends and family who offered their opinion (49%) and online research (49%).
Social Media No. 1 Emerging Channel for Lead Gen – Lead generation was marketers’ first priority, with 66% saying it was their greatest concern for 2010, compared with just 17% who chose brand awareness.
The State of LinkedIn – The most represented industries are hi-tech (16%), finance (12%) and manufacturing (10%), while engineering (15%), sales (11%), administrative (9%) are the most common job functions.
Klout is the standard for influence – The goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on.
From Facebook, answering privacy concerns with new settings – By Mark Zuckerberg (CEO Facebook)…
Official Google Blog: Search more securely with encrypted Google web search – Good or bad for analytics, tracking, etc. ?
Use LinkedIn Effectively – LinkedIn is the de facto online social network for business types. The thing is, lots of people are “on there” but aren’t necessarily using it to the fullest.
The best creative marketing examples on YouTube – YTShowandTell’s Channel.
100 Incredibly Useful & Free Mac Apps – Some handy ‘Productivity’ and ‘File Sharing and Transfer’ apps.

Age Of Conversation 3 – From Theory to Social Media Practice

Age Of Conversation 3 (AOC3), the book that I co-authored with an amazing group of marketing pros, is finally out and you can get it on amazon! It’s available in:

(the proceeds will be donated to an international children’s charity of our authors’ choosing – stay tuned for more updates). Once again a special thanks goes to Gavin Heaton and Drew McLellan for inviting me to join this great project.

What’s the book about?

Age of Conversation 3 captures the distinct shift from social media as a hypothetical consumer loyalty tool, as it was considered only a little more than a year ago, to its current state as a staple in the modern marketing toolbox. Although the book covers more than just social media, the topic is ubiquitous among the book’s 10 sections: At the Coalface; Identities; Friends and Trusted Strangers; Conversational Branding; Measurement; Corporate Conversations; In the Boardroom; Innovation and Execution; Influence; Getting to Work; and Pitching Social Media.

Enjoy it and let me know what you think about it here on the blog or via twitter @vascellari!

Andrea

[Communications Report] for April 5th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

The Collapse of Complex Business Models « Clay Shirky – Some video still has to be complex to be valuable, but the logic of the old media ecoystem, where video had to be complex simply to be video, is broken.
Report – Future of the Internet IV – In an online survey of 895 technology stakeholders’ and critics’ expectations of social, political and economic change by 2020.
Facebook Summarized In A Single Picture – The chart breaks down Facebook’s history as well as some of the most important facts and figures from the company. Included in the chart is information about the site’s user base as well as the impressive engagement levels that Facebook is able to maintain.
Study: Mobile internet traffic is set to grow 400% by 2015 – What does that mean? As smartphones become more commonplace, phone companies could start charging a lot more money to keep them up and running. But consumers may not go along willingly.

Twitter Starts Featuring Popular Tweets in Search Results – Twitter has turned on a new feature in search that lets user filter for what the microblogging service is calling “top results.” As opposed to strictly showing the most recent mentions of a given query, users now have an option to click a “top results” link that displays a few popular tweets on top of the page.
40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan – Mar) – Collection in the following categories: Tools, Social Networks, PR, Blogs / Blogging, Content, and General / Other.
3 New Studies Prove Social Media Marketing Growth – Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise.
Americans Using TV and Internet Together 35% More Than A Year Ago | Nielsen Wire – In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV.