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Context Analysis – What? Why? How?

>> Listen to the audio version to find out additional commentary about the topics discussed in this post!

Download the MP3 file (8.8Mb, 18:13) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The first thing you need to do when you start to work on a communication plan is to define where you are starting from and what’s the focus of your initiative. This is exactly what the context analysis helps us with.

In today’s cast/post we will understand what is a context analysis, why it’s so important and how to conduct one. Continue reading “Context Analysis – What? Why? How?”

Why, What and How to Monitor

Credit: This post was published on Social Media Today.
>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post!

Download the MP3 file (9.7Mb, 19:45) – Get the show on iTunes!

This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

It all starts with monitoring and listening, I’m sure you heard that before. But what should we monitor exactly? Why it’s so important and how can we do it? Let’s start our journey by looking at something that I often see overlooked by organizations. Continue reading “Why, What and How to Monitor”

[Report] for January 16th 2010 – AndreaVascellari.com

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