In the style of a movie trailer parody, the following video is the full version of an informative series about the emerging technology of QR Codes that my team at itive.net and I created.
QR Codes are one of the latest emerging technologies in digital marketing and communications. Users may discover QR Codes in their environment or on their favorite products and then scan them with their phones to be taken to additional information online. The creative and strategic uses of QR Codes are being seen world wide as more and more organizations, as well as individuals, are implementing them into their marketing and advertising campaigns. From jewelry and t-shirts, to cupcakes and temporary tattoos, who knows where you will find the next QR Code…and where it will take you.
How can QR Codes help you? If you have any questions or are interested in learning more about how you and/or your organization can benefit from using QR Codes, please feel free to contact us 🙂
During Social Media Week in Rome (Italy) Elena Radaelli (Augmendy) interviewd me and Leah D’Emilio (CCO, itive.net) about social media strategy. The video interview is in Italian but has been transcribed into English below. We mention some interesting points about digital strategy and online video, enjoy it!
Elena: We are here with Andrea Vascellari and Leah D’Emilio, respectively the CEO and CCO of itive.net. How do you help businesses with digital strategy?
Andrea: Most importantly, before anything else, you must understand what the client needs, look at their objectives together, analyze where they are coming from and see what they want to achieve. Then we create a solid overall strategic plan including “tactical” moves which allow them to achieve their objectives. It’s like creating or improving their digital DNA to succeed online. Because today it’s not just the fact about being online, you also have to be ‘smart’ about it. Leah, for example, is one of our team members who specializes in new media, like online video and related tactics.
Elena: Therefore, video is very important. How do you use video to launch and promote businesses?
Leah: Yes, because a video is something very personal where you can explain something in an easier way, more…
Andrea: Efficiently, let’s say…
Leah: Yes, the person who looks at your site, whether its a dot com or on Facebook, they can better understand your product or service in a deeper way. Video also allows you to create a more fun and engaging experience!
Andrea: A common mistake that many business owners make online today is showing a brand that is cold and faceless. They don’t have personality and they don’t create a relationship of engagement with their target audience, or if they are b2b (business to business), with the potential businesses that they want to reach and talk to.
Video reduces this distance, but you have to do it intelligently. Leah and our team are highly specialized and very strong in this. Obviously, there are other tactics you can put into the mix to have a super “social media cocktail”.
Elena: Obviously, you can’t leave out social media in particular Facebook, Twitter, Youtube, which should business have?
Andrea: It depends. Because there are so many social networks – and in general many sites that are online are becoming social – therefore we are starting to have an over-saturation of social networks in an increasingly larger number of niches. One important thing we must evaluate then is which social network is better to adopt. You have to look at the needs and objectives of the client. It could be Twitter, Facebook, Flickr or it could be other social networks. There are many social networks out there. For example now here at Social Media Week there are many new startups being born and presented. What we do is help our clients to select the right strategic path to follow including the best social media tactics to adopt.
Elena: Many thanks to Andrea Vascellari and Leah D’Emilio Andrea and Leah: Thank you!
During Social Media Week in Rome (Italy) Elena Radaelli (Augmendy) interviewd me and Leah D’Emilio (CCO, itive.net) about social media strategy. The video interview is in Italian but has been transcribed into English below. We mention some interesting points about digital strategy and online video, enjoy it!
Elena: We are here with Andrea Vascellari and Leah D’Emilio, respectively the CEO and CCO of itive.net. How do you help businesses with digital strategy?
Andrea: Most importantly, before anything else, you must understand what the client needs, look at their objectives together, analyze where they are coming from and see what they want to achieve. Then we create a solid overall strategic plan including “tactical” moves which allow them to achieve their objectives. It’s like creating or improving their digital DNA to succeed online. Because today it’s not just the fact about being online, you also have to be ‘smart’ about it. Leah, for example, is one of our team members who specializes in new media, like online video and related tactics.
Elena: Therefore, video is very important. How do you use video to launch and promote businesses?
Leah: Yes, because a video is something very personal where you can explain something in an easier way, more…
Andrea: Efficiently, let’s say…
Leah: Yes, the person who looks at your site, whether its a dot com or on Facebook, they can better understand your product or service in a deeper way. Video also allows you to create a more fun and engaging experience!
Andrea: A common mistake that many business owners make online today is showing a brand that is cold and faceless. They don’t have personality and they don’t create a relationship of engagement with their target audience, or if they are b2b (business to business), with the potential businesses that they want to reach and talk to.
Video reduces this distance, but you have to do it intelligently. Leah and our team are highly specialized and very strong in this. Obviously, there are other tactics you can put into the mix to have a super “social media cocktail”.
Elena: Obviously, you can’t leave out social media in particular Facebook, Twitter, Youtube, which should business have?
Andrea: It depends. Because there are so many social networks – and in general many sites that are online are becoming social – therefore we are starting to have an over-saturation of social networks in an increasingly larger number of niches. One important thing we must evaluate then is which social network is better to adopt. You have to look at the needs and objectives of the client. It could be Twitter, Facebook, Flickr or it could be other social networks. There are many social networks out there. For example now here at Social Media Week there are many new startups being born and presented. What we do is help our clients to select the right strategic path to follow including the best social media tactics to adopt.
Elena: Many thanks to Andrea Vascellari and Leah D’Emilio Andrea and Leah: Thank you!
This week Leah D’Emilio (CCO – Chief Communications Officer – itive.net) was on stage in Rome at Ignite Italia during Social Media Week. She shares interesting insights about using online video to get the best out of your Facebook Fan Pages.
This week Leah D’Emilio (CCO – Chief Communications Officer – itive.net) was on stage in Rome at Ignite Italia during Social Media Week. She shares interesting insights about using online video to get the best out of your Facebook Fan Pages.
This week I’ll be in Rome for Social Media Week. Together with me from the itive.net team will be Leah D’Emilio (Chief Communications Officer).
Here’s where you can find me:
Wed. 9 Feb. – I will be a guest speaker during a special social media session for entrepreneurs alongside LA based Online Communications Strategist Eric Schwartzman.
Web. 9 Feb – On stage at Ignite Italia. Info & venue here. My presentation: Digital Brains! -I’m sure many of you will find it interesting 😉 Leah D’Emilio has a ‘bomb’ presentation on Social Video 101… I already got a preview, but I can’t wait to see it again live!
Aside from these official presentations, my agenda is already packed with meetings, etc. so stay tuned via twitter @vascellari and remember when in Rome…
Leah D’Emilio, Producer/Director of Rocketboom.com, shares some interesting thoughts on the value of going live. Rocketboom was one of the YouTube partners that streamed live earlier this week during YouTube’s two-day pilot program. Worth spending a minute to check it out!
This is a video (below) that I directed, shot and edited for YouTube Play, a collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative videos from around the world. Leah D’Emilio worked together with me as producer adding her insights and helping me turn the concept I wanted to express into something magic.
Social media is one of the primary vehicles through which we interact with society. This is redefining the concept of privacy. My intention is to discuss how privacy is being redefined using the following 3 aspects of private self:
Watching others/sharing our physical self through video.
Written thoughts on personal profiles.
Private conversations in public spaces.
– With a Panasonic GF1 I recorded various angles of a woman’s body as she laid in a dimly lit room. It is a test of the viewer’s perception as to which part of the body she is being shown and from which perspective. She symbolizes our desire to watch others and how we become “naked” as we expose our lives online.
– The text scrolling along the bottom of the screen are real updates written by random facebook users who have kept their profiles public and therefore searchable on youropenbook.org. Using key search terms I was able to find very personal written statements from complete strangers who would probably never say what they wrote in public, yet their thoughts are available for public search.
– Finally, the third element of “Privacy” is the audio recording of a public space in New York City. The audio element of this project reflects how anyone can listen in on private conversation in the “real world”, paralleling the idea that anyone can “listen in on” what would be considered “private conversation” in the virtual world.
In this project the video’s role is elevated as the primary vehicle bringing these aspects together to discuss the future definition of privacy.
“Privacy” will be examined by a jury of experts that will decide which works will be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The selected videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel.
Rocketboom.com is a daily international news program based in New York City that covers and creates a wide range of information and commentary from top news stories to contemporary internet culture.
Earlier this week Leah D’Emilio (Director/Producer at Rocketboom.com) and Rocketboom host @mememolly recorded a Super Bowl episode with Ryan Hunter from Poykpac (http://youtube.com/poykpac) and guess what… they had an extra role for me as an ‘American’ watching the game. It was great working with everyone to make this episode! + It was really nice to meet Neal Bledsoe with whom I had really nice chat on the evolution of traditional media.
This Sunday I’ll be in New York and of course I won’t miss the New Orleans Saints VS Indianapolis Colts for Super Bowl XLIV so let me know if you are in for it and we’ll meet up! (drop a comment or reach me via twitter @vascellari).
