Tag: marketing

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

• Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
• How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
• College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
• Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
• How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
• Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
• Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated.  In fact, social media can help to enhance your email marketing efforts.
• The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
• YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
• How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
• Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
• Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
• Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

• Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
• How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
• College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
• Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
• How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
• Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
• Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated.  In fact, social media can help to enhance your email marketing efforts.
• The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
• YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
• How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
• Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
• Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
• Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.