Erik Qualman did it again. Here’s the new and updated version of his video series dedicated to the latest social media trends. Continue reading “Social Media is Revolutionary”
Tag: media
If Social Media were a drug…
This infographic was designed by Patrick Moberg. I had a look at his work over at patrickmoberg.com and liked it very much. I actually found out about his work last year and decided to save the infographic in my online life set on flickr together with other interesting images I’ve collected around the web. Continue reading “If Social Media were a drug…”
The Final Stretch
Almost there! My team and I have been busy putting our blood, sweat and tears into the restructuring and upcoming launch of our new “digital brain” at itive.net. We’re almost ready to go, but have a few more details to wrap up. In the meantime, I encourage you to head over to the site and take a sneak peek at our new look. While you’re there:
- you can check out our latest video
- and sign up for our newsletter
so you’ll be in the loop when the site is back up and running 100% :). Of course, I always appreciate your feedback so if you’d like, go ahead and let me know what you think of the new style!
Andrea
Communications Report for March 30th 2011 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Data: How the Advanced Corporations Spend on Social Business – A glimpse into the future.
- Top 25 Best Practices for Drafting Policies and Guidelines – The rules of social media engagement.
- Pepsi Innovates with Social Media Metrics – Shiv Singh, Head of Digital PepsiCo Beverages America, talked to eMarketer writer/analyst Kimberly Maul about how PepsiCo measures social media and the role Facebook plays in its social media outreach.
- The PR Influencer Index: Let Your Peers Rate You – Here is the Exercise for you to share with your peers…
- My Blackberry is not working – Fun!
- Twitter isn’t very social: study – A whopping 50% of all content consumed on Twitter is generated by only 20,000 users.
- Mobile internet stats round up – 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details. 82% look for online retailers, 73% find a specific product or manufacturer website.
- Google Page Speed Now Available as Chrome Plugin – Google has finally released an experimental Chrome extension for its popular Page Speed service. Page Speed, which is already available for Firefox, analyzes Web pages and gives developers suggestions for improving performance.
- Mobile commerce: ten reasons to choose the web over apps – This doesn’t mean that apps don’t have their place, but retailers should look to mobile commerce sites before they create an app.
- Mobile commerce: 25 essential tips – Mobile commerce is continuing to grow, and there are now plenty of compelling reasons why retailers should sell via mobile.
- e-book sales exploded by 116% this January, totaling $69.9 million in the U.S. – Paperbacks were down 30.9% from the reporting companies, falling to $39.0 million, $30 million below the sales of e-books. Hardcover sales fell 11.3% in January.
- How to Activate Facebook Insights for Your Website – Handy!
- New Rules for the New Internet Bubble – We’re now in the second Internet bubble.
- US Social Network Usage: 2011 Demographic and Behavioral Trends – In 2011, 63.7% of US internet users will use social networks on a regular basis, amounting to nearly 148 million people. Although the pace of growth will be less dramatic in the next few years than it was in 2009 and 2010, usage will remain strong and shows no sign of declining.
- Advertising – B2B Brands Undervalue Online Display Marketing – Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester.
Communications Report for December 20th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Search Engine Optimization – Hmmm…’juicy’ links by Chris.
- More Than Half of Mobile Ads are on Smartphones, Says inMobi – Smartphone impressions are now the majority (56%) of mobile ads in the United States. inMobi says that it has increased its ad impressions by 600 million monthly (+25%) in the past 90 days, thanks to a huge (57%) increase in smartphone inventory.
- Facebook Brings Facial Recognition to Photo Tagging – Facebook Photos, one of the social network’s most popular features, is getting a big and potentially controversial upgrade with a new feature that automatically suggests who users should tag in photos based on facial recognition technology.
- Pepsi Refresh Project Netted 61 Million Votes – Consumers cast 61 million votes— compared to about 89 million for the 2010 U.S. general election — on refresheverything.com to make a case for their various causes, the company said. Pepsi has pledged to give away $20 million via the program. To date, the program has given about $14.6 million to fund 352 ideas. The site also got 1.6 million comments.
- Young and Mobile: A Global View of Cellphones and Youth | Nielsen Wire – 16 percent of young people reported that their parents selected their mobile phone. Price was the most common consideration among youth in selecting a mobile phone, though that is true among other age groups, too. Youth aged 15 to 24 in all countries surveyed put price as the first purchase driver, with the exception of Russian youth, 21 percent of whom placed design/style first.
- Social Media Success: 5 Lessons from In-House Corporate Teams – Here we are highlighting five companies that have enjoyed long term success with their own social media teams and taking a look at some of the measurable returns they have seen as the results of their programs.
- Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) – Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011.
- Americans Now Spend As Much Time Using Internet as TV [STATS] – The average American now spends roughly 13 hours per week using the Internet and watching TV offline.
- How Much Is a Tweet Worth? $500, Says Toyota – The car manufacturer is rewarding those who purchase a new Toyota by January 3 with a $500 debit card for tweeting about it.
- The Anatomy of a Perfect Landing Page – Nice & clear.
Communications Report for December 20th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Search Engine Optimization – Hmmm…’juicy’ links by Chris.
- More Than Half of Mobile Ads are on Smartphones, Says inMobi – Smartphone impressions are now the majority (56%) of mobile ads in the United States. inMobi says that it has increased its ad impressions by 600 million monthly (+25%) in the past 90 days, thanks to a huge (57%) increase in smartphone inventory.
- Facebook Brings Facial Recognition to Photo Tagging – Facebook Photos, one of the social network’s most popular features, is getting a big and potentially controversial upgrade with a new feature that automatically suggests who users should tag in photos based on facial recognition technology.
- Pepsi Refresh Project Netted 61 Million Votes – Consumers cast 61 million votes— compared to about 89 million for the 2010 U.S. general election — on refresheverything.com to make a case for their various causes, the company said. Pepsi has pledged to give away $20 million via the program. To date, the program has given about $14.6 million to fund 352 ideas. The site also got 1.6 million comments.
- Young and Mobile: A Global View of Cellphones and Youth | Nielsen Wire – 16 percent of young people reported that their parents selected their mobile phone. Price was the most common consideration among youth in selecting a mobile phone, though that is true among other age groups, too. Youth aged 15 to 24 in all countries surveyed put price as the first purchase driver, with the exception of Russian youth, 21 percent of whom placed design/style first.
- Social Media Success: 5 Lessons from In-House Corporate Teams – Here we are highlighting five companies that have enjoyed long term success with their own social media teams and taking a look at some of the measurable returns they have seen as the results of their programs.
- Slides: Social Business Forecast: 2011 The Year of Integration (LeWeb Keynote) – Research reveals corporations to focus on integration, staffing, advertising, and measurement in 2011.
- Americans Now Spend As Much Time Using Internet as TV [STATS] – The average American now spends roughly 13 hours per week using the Internet and watching TV offline.
- How Much Is a Tweet Worth? $500, Says Toyota – The car manufacturer is rewarding those who purchase a new Toyota by January 3 with a $500 debit card for tweeting about it.
- The Anatomy of a Perfect Landing Page – Nice & clear.
Communications Report for November 19th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Analytics for Your Docs with Scribd Stats – Document-sharing site Scribd has launched a new feature – Scribd Stats – that will allow users to get detailed analytics about docs uploaded to the site. The feature will be available for free on any piece of content on Scribd.
- 9 Strategies to Make Selling Your Ideas More Successful – Stepcase Lifehack – A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization.
- Twitter Has A (Secret) Reputation Score For Every User – According to Williams, Twitter’s “science and math people” have systems which gauge who you follow and who the people you follow follow and try to find ‘Who to Follow’ relevance in that overlap. He didn’t make it clear how individual user reputation score was measured.
- Netflix CEO says consumers just aren’t interested in long-form video on portable devices — Engadget – In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens.
- Want to Make Your Location App Hot? Add a Discount – 29% said they found check-ins valuable because of deals and promotions.
- Twitter’s Official Analytics Product Has Arrived – Twitter has started inviting a select group of users to test a new analytics product.
- Incredible Video Stats You Have To See – Online video is well and truly, having the best time of its life right now.
- How to Export Your Friends’ Email Addresses from Facebook – Facebook is trying to create one inbox to rule them all, but for those of us who don’t trust Facebook enough to give them all our communication, taking control of that information is an important step toward retaining your communication freedom.
- Google Search Ads to Get More Visual – A company spokesperson says that they’ve “found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.”
- The Internet in 2020 – Great graphic that draws a good picture on what the web might look like in ten years from now.
- Post-media marketing – Brand Republic – What should we be focusing on…
- How to Get More Leads From Existing Content – Taking advantage of evergreen content, or content you previously published, can have a number of benefits. Due to the fact that you put a lot of thought, time, and effort into your content, it only makes sense to re-purpose it.
- Clearwebstats.com – Information About Every Site. – Free service for webmasters to track and display web data from most websites.
[Communications Report] for November 10th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Mobile Users Want Branded Apps that Are Useful, Not Just Marketing – The majority of respondents (57%) noted that apps should be well designed and 74% said that they want apps to be easy to use (leaving us to wonder if there are users out there who want apps that are badly designed and hard to use…). Even more importantly, though, 73% of those surveyed by Harris Interactive think that mobile apps should be easier to use than the brand’s website.
- Get ready for TV voting apps, at least in the UK – Ofcom, the UK’s independent telecommunications regulator, has given the thumbs up to the development of mobile voting applications. Before this announcement, TV companies have traditionally set up specific text message short-codes or automated phone numbers that would automatically debit the cost of the vote from a users mobile tariff or land-line call plan.
- 17 tips for creating a great website tagline – Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor’s attention or losing them to your competitor.
- Adwords Is Dying and Google Knows It (and they are doing something about it) | Fast Company – The new key words will be geo and local.
- Google’s Instant Preview May Just Shake Up Web Design Forever | Fast Company – Instant Preview will potentially allow Google to own more of our browsing experience. Instead of leaving Google in order to browse the web, you will be browsing the results, rather than the pages suggested in the search itself.
- Qantas A380 incident: a lesson in social media and web PR – Emergency landing of a Qantas Airbus A380 at Changi Airport in Singapore was another example of how travel companies need to establish a solid social and web PR strategy.
- How Real-Time Analytics Can Help Small Businesses Thrive – Small businesses can easily take advantage of these tools and benefit enormously from doing so.
- YouTube Topics: A Better Way to Explore Web Video? – YouTube will begin testing a new feature Wednesday evening that gives users the ability to explore broad topics and search terms through suggested searches.
- 4 Creative Social Marketing Campaigns from Around the World – Social media marketing is a global phenomenon, but we don’t always get to see the innovative work that’s happening abroad.
- Hasbro Plans 3D Goggles For Your iPhone – If you’ve ever wanted to view 3D content on your iPhone or iPod touch, Hasbro has you covered.
- BBC News – Cameron hails ‘revolutionary’ Whitehall data website – David Cameron has launched a website where departments set out business plans and timetables to achieve them.
- HOW TO: Become a YouTube Sensation – There are some easy tips…
- History of Online Video – The last 5 years of online video history and the result is this awesome infographic.
- 3 Tips for Maximizing Engagement With Facebook Likes and Shares – “Like” and “Share” are some of the best tools around for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.
- Advertisers Demand Proof of Online Video’s Efficacy – Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost of about 43% for the next two years.
[Communications Report] for October 1st 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Your LinkedIn Profile on Facebook – How-to guide.
- How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
- What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
- Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
- £2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
- Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
- 10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
- Twitter.com Keyboard Shortcuts – Handy.
- Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
- No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.
[Communications Report] for September 9th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- B2B Ads: Women click, men act | Econsultancy – Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts.
- B2C Outpacing B2B in Social Measurement [stats] – B2Bs focus less on hits and followers, more on sales.
- 5 Educational Email Marketing Infographics – Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel.
- AP Stops Fighting Bloggers, Plans To Credit Them As News Source – Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
- Google Instant – The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
- Skype Introduces 10-Way Video Calling – Skype 5.0 beta two is already available for download; it includes 10-way video calls, automatic call recovery and a cleaner user interface. The update is also said to improve call quality and includes a number of bug fixes to make the overall experience much smoother.
- frankencamera: open source digital camera on [technabob] – Here’s another example that make you understand that the future is not just about tech but especially about consumer empowerment to end users self customize their products/services. Apps are indeed playing a fundamental role.
- TPB AFK | The Pirate Bay – Away From Keyboard – TPB AFK is a documentary about three computer addicts who redefined the world of media distribution with their hobby homepage The Pirate Bay.
- The Pirate Bay Documentary Maker Fetches $34,000 To Bring Us TPB Story | Startup Meme – Unofficial Facebook Guide – Simon Klose headed over to Kickstarter, a startup which people can use to generate funds for their projects from the community. The intention was to raise $25,000 in a month to hire the services of an editing studio to turn his plans to reality. However Klose got luckier than he must have anticipated, raising a healthy $34,000 from numerous backers.
- Kickstarter – This is a funding platform for creative projects. Projects, funded by the community, must reach or exceed their funding goal or no money changes hands. Creators keep 100% ownership. Love it.