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This is part of a series of posts that explores the “Adaptive Digital Strategy Framework”, an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.
Objectives are what you need to accomplish. Once the objectives are framed, strategies, tactics, KPIs, budgets and all the other activities will fall into the right place. Objectives come first. If your objectives are not clearly defined it’s going to be difficult for you to move towards achieving a successful project.
In this post/cast we will understand what are the most common mistakes made when defining objectives, how to actually define your objectives, I’ll give you some examples and at the end I will share also some tips based on my experience that I’m sure you will find valuable.
Continue reading “Objectives”