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[Communications Report] for September 17th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Seven ways social nets like Facebook and LinkedIn are ‘truly evil’ – Something to keep in mind…
- How to Unleash Your Human Potential | Fast Company – Allow your workers to experiment, and make their goal to please the customer–not the boss.
- The Science of Retweets on Twitter – One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content
- American Express launches interactive campaign with Mark Ronson – The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
- Crowdmap – Collect news, aggregate and visualize on a map. Crowdmap is designed and built by the people behind Ushahidi, a platform that was originally built to crowdsource crisis information. As the platform has evolved, so have its uses. Crowdmap allows you to set up your own deployment of Ushahidi without having to install it on your own web server.
- Developer Release – This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control.
- Don’t Think of It As Piracy, Think of It As Marketing – Most video-game developers — along with most musicians, writers, movie producers and virtually every other kind of content creator — see digital piracy as an enemy to be fought with every weapon at their disposal. Not Markus Persson. While the Swedish developer of the indie game Minecraft says he isn’t happy about people copying his game illegally, he sees it as a necessary part of doing business in a digital world
- Facebook Creates Multiple Account Dashboard for Advertisers – As Facebook becomes more of a force in the online advertising space, it has to also step up to the plate with analytics and reporting.
- “The Social Network” Interactive Trailer Is All Up in Your Facebook – Anticipation is rising for the October 1 debut of The Social Network, the film that explores the history of Facebook and how it was founded. With just two weeks left before its debut in theaters, the film is launching its interactive trailer, chock-full of Facebook-y goodness.
- Google’s troubles recruiting and retaining | Econsultancy – Recruiting and retaining ‘the best and brightest’ is the goal of most companies, and that explains why, for most companies, doing so is a tough job.
- The Colors of the Web’s Superbrands [INFOGRAPHIC] – What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out…
- Levi’s launches online fitting service for women – Brand Republic News – The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the “search for a perfect fit”, according to Levi’s.
- Top 3 Reasons Traditional Marketing Will Fail – Traditional marketing methods and overall approach will undoubtedly fail in today’s communications climate.
- Twittelp.com | Help in the blink of a tweet. – Twittelp is a mobile application that provides to its users a quick way to ask help on the twittersphere. Every of your follower will be able to see that you need them, moreover you can define up to 5 follower (suggest your best friends or familiar) that will be mentioned inside the help request. (Thanks to Giuliano Iacobelli)
- BBC News – What your social network profile picture really says – Nina started a Facebook page for her experiment, gathering over 3,500 members, who shared their reasons for choosing their profile pictures…
- The Desert of Community Building | Geoff Livingston’s Blog – It’s important not to deceive one’s self about the significant effort and time one will invest to build a community, and then continue to invest in order to sustain it. The Fifth Estate requires continued interactions…The time and human resource commitments are real and significant. Have the patience to see it through, from start to finish, and the deserts that lie between moments of great interaction. Knowing this from the start helps.
- 5 Compelling Reasons to Readjust Your Information Diet, and How to Do It – “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Marshall McLuhan
- The Implications of Consumers Spending More Time with Facebook Than Google | Forrester Blogs – The difference between the two companies is that Facebook has a unified offering that people find compelling, while Google has a collection of sites that people find very useful–Google search, Gmail, YouTube, Google News and the other Google destinations are largely separate consumer experiences. This is a problem, and the solution may be Google Me, the rumored and expected social offering from Google.
- Q2 2010 State of Social Meda Sponsorships – Good stats.
- Seven Important Social Media Trends For The Next Year – Social media changes from month to month. Trends come and go quicker than the seasons change. Having said that…it should be an exiting year ahead in social media and these should be seven of the main trends…
- YouTube Starts Testing New Live Streaming Platform – YouTube has announced it will start a two-day trial of their new streaming platform, which enables broadcasters to stream live video directly into YouTube channels.
- How Newspapers Should Embrace Social Media – Some of the opportunities for socialised news or newspapers.
- 30 Awesome B2B Social Media Resources – Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
- TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads – On average, people who click on a video from Facebook are more engaged. They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view). Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types. On the Web in general, video ad completion rates hover around 25 percent.
[Communications Report] for July 29th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Coca-Cola forced to pull Facebook promotion after porn references – The Coca-Cola company has pulled an internet promotion campaign, after parents accused it of targeting children by using references to a notorious pornographic movie.
- Facebook introduces Questions – New Feature – Ask the Facebook community a question on any topic and get quality answers from people in the know.
- HOW TO: Help Employees Talk About Your Brand Online – The question boils down to this: If a brand is supposed to give customers something to identify with and add meaning to their lives, shouldn’t helping employees express themselves as individuals help the brand as well?
- Old Spice polishes its monocle smile all the way to a 107% sales increase. – According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.
- How Big Brands Take On Social Media – Nice video interview with Bruce Upbin and David Armano.
- Convert Twitter lists to RSS feeds with one click – You can’t create more than 20 lists. There’s no function to combine lists, and managing list entries is only slightly less difficult than if you’d chiselled them into marble. Alex Kessinger created a simple web app called Twitter Lists 2 RSS. Copy the URL for any Twitter list, paste it into a field on the app, and with one click, you get an RSS feed.
- Google Maps Gets a (Much-Needed) URL Shortener – The web addresses of Google Maps that you shared with your friends used to be unmanageably huge, but Google has just solved that problem with a new Labs feature that dramatically shortens Maps URLs.
- Two Arrested In Venezuela For Tweeting Banking Rumors – According to Reuters, the authorities claim that the tweets were aimed at destabilizing the Venezuelan banking sector and that “a man was arrested in possession of a cellphone used to send the first illegal Tweet, and that detectives had also detained a woman and seized hard discs and computer equipment from her.”
- Recorded Future – Temporal & Predictive Analytics Engine – Amazing research tool.
- Prince: “The Internet Is Over” – Is Prince missing out on something by withdrawing himself from the web? Or could he be correct; is the Internet just a fad, after all?
- Exclusive: Failwhale Over San Francisco! – LOL
- Signs of Social Media | Friday Flickr Fix – This Flickr group is focused on how brands are promoting their social media presence. It includes consumer packaged goods flowing it into their packaging to signage and how it’s injected into the built environment by any brand with a physical location, including food, retail and banking.
- The Future of Online Socializing – The social benefits of internet use will far outweigh the negatives over the next decade, according to experts.
- Consumers engaged via social media are more likely to buy – An impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
- Twitter Users “More Likely To Get Job Interviews” – Apparently, Twitter users write better CVs and are more likely to be shortlisted for job interviews than the average jobhunter.
[Report] for January 16th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Global Study Reveals Proliferation of Consumer-Based Social Networking Throughout the Enterprise and a Growing Need for Governance and IT Involvement – Cisco released the results of a third-party global study designed to assess how organizations use consumer social networking tools to collaborate externally, revealing the need for stronger governance and IT involvement. The new study is based on extensive interviews with 105 participants representing 97 organizations in 20 countries around the globe.
- 10 Gorgeous Social Media Infographics – Enjoy… 😉
- Ad.ly Analytics – Understand Your Followers – Good analytics for your twitter account.
- tweetcloud – what’s being said? – The goal is to quickly show users “what’s being said” across the Twittersphere or from a specific Twitter user through an intuitive interface (a cloud).
- CMP.ly – Need to disclose? – Provides bloggers and advertisers with a simple disclosure solution.
- ShoutEm – Roll your own Microblogging Social Networking – Handy. I love to use it for internal communication but it’s great for public too.
- Ushahidi :: Crowdsourcing Crisis Information (FOSS) – The Ushahidi Engine is a platform that allows anyone to gather distributed data via SMS, email or web and visualize it on a map or timeline. Their goal is to create the simplest way of aggregating information from the public for use in crisis response.
- Just because you only met social media idiots does not mean that everybody is one … by @nicolesimon – Nicole comments on comment so called experts. Well written post.
- How to create a music video clip 2010 style – So this is how you produce a Music Video Clip 2010 Style. You ask your fans to turn on their webcam, mimic a frame they get presented and upload it. One frame at a time and together with other visitors you become part of the latest video of C-Mon & Kypski.
- Mike Arrington interrogates Mark Zuckerberg – Where the privacy on the web will go in the next couple of years. “Public Is the new “social norm”.
- The 10 Stages of Social Media Business Integration – Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.
- 10 on 10 – Ten consumer trends for 2010 and beyond from Edelman.
- Google – Internet Stats – Collection of the latest Internet stats – This Google resource brings together the latest industry facts and insights.
- What Is Engagement And How Do We Measure It? – Did you get something from your audience that can make your business better? That can mean profits, ideas, referrals and recommendations, digital merit badges…
- How Saatchi & Saatchi’s Toyota social media disaster unfolded – Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space.