Tag: podcast

Digital Center of Excellence

>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post!


Download the MP3 file (8.0Mb, 16:37) – Get the show on iTunes!

 

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

I briefly mentioned the Center of Excellence when we talked about digital governance models, but in this post we’ll dive deep into it understanding what exactly is a Digital Center of Excellence, why it’s important, what are its main responsibilities and how we can establish one in our organizations.

What’s a Center of Excellence?

In general, Center of Excellence (COE), also known as a competency center or a capability center, refers to a team or an entity that provides leadership in a determined focus area.

For us this focus area is digital, so we can describe the COE as a centralized hub for digital excellence between executive layers and business units.

The COE empowers the existing management and execution roles within each division to introduce digital elements as they apply to each circumstance while still centralizing the resources and intelligence necessary to guide stakeholders. This COE team is often run and managed by a Social/Digital Strategist. The executive management team responsible for the direction of the brand though, remains at the center. Continue reading “Digital Center of Excellence”

How to Identify Digital Governance Models

>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post! Download the MP3 file (10.4Mb, 21:36) – Get the show on iTunes!

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

We have already explored the main governance models that describe how organizations are internally structured to embrace new media and emerging communication technologies. If you are not familiar with digital governance models, before moving on, I encourage you to read/listen to my previous post/cast. You will learn more about existing digital governance models and about the “Temporary Decentralization Model”, a model that I created and that it’s extremely helpful to analyze and solve specific strategic problems that can’t be solved by a single unit, by the top management or by the center of excellence alone.

Ok, ready? Let’s get cracking.

We get digital governance models, what’s next?

After I introduce an internal team to the different digital governance models, even if it’s the first time they hear about such models, the characteristics of each model are clear to them. The problems start to emerge when it’s time to analyze, vote or decide on which model they think they are or want to be in. In general it’s very difficult for them to come to an agreement. This usually translates into a waste of time and productivity.

This is a problem that I still see constantly faced by internal teams in large but also in mid-sized organizations, so I decided to dedicate an additional post to this topic. Today I’m going to share with you a specific methodology that I use and that will help you define more efficiently and accurately your digital governance model. Continue reading “How to Identify Digital Governance Models”

Digital Governance: The Temporary Decentralization Model

>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post!


Download the MP3 file (9.2Mb, 18:42) – Get the show on iTunes!

 

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

The governance models adopted to decentralize strategic digital responsibilities play an essential role in how an organization performs. Especially for large organizations, decentralization is what guarantees to the management the flexibility required to conduct projects successfully in today’s ever changing environment.

In this post we will explore existing digital governance models and I will introduce you to a new model that helps you analyze and solve specific strategic issues that can’t be solved by a single unit, by the top management or by the center of excellence alone. This is what I called the “Temporary Decentralization Model”. Continue reading “Digital Governance: The Temporary Decentralization Model”

Why, What and How to Monitor

Social Media Today

Credit: This post was published on Social Media Today.
>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post!


Download the MP3 file (9.7Mb, 19:45) – Get the show on iTunes!

 

FIR On Strategy with Andrea VascellariThis is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.

It all starts with monitoring and listening, I’m sure you heard that before. But what should we monitor exactly? Why it’s so important and how can we do it? Let’s start our journey by looking at something that I often see overlooked by organizations. Continue reading “Why, What and How to Monitor”

The Adaptive Digital Strategy Framework

Special thanks to Brian Solis.
Brian SolisBrian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. This post was cross-published on Brian’s blog. I want to thank him for the support, the inspiration and for the motivation he gave me. Brian is not just a great communicator, he is a wonderful person and a dear friend of mine. I encourage you to find out more about him and his work at www.briansolis.com.

>> Listen to the audio version to find out additional commentary and notes about the topics discussed in this post!


Download the MP3 file (11.2Mb, 18:17) – Get the show on iTunes!

 

Continue reading “The Adaptive Digital Strategy Framework”

LeWeb Report

This is an audio report that I recorded together with Eric Schwartzman (@EricSchwartzman) for the On the Record Online Podcast. We recorded also a shorter version for our For Immediate Release friends. Continue reading “LeWeb Report”

LeWeb 2010 Report on FIR – For Immediate Release #577

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This is a short audio report that includes interesting insights and stats from LeWeb. I recorded it together with the On the Record Jedi Eric Schwartzman (@EricSchwartzman) and with the Wizard of Photography Sir Teymur Madjderey (@icedsoul) for FIR – For Immediate Release – Episode #577. You find it at 15.45 min.

Social Media Report from Le Web 2010 in Paris

Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Social_Media_Update.mp3]

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You had no time to go to Paris for LeWeb? No problem. In this episode of “On the Record Online” me and Eric Schwartzman (@EricSchwartzman) recap all the highlights from the event.

Topics discussed:
  • The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places.
  • Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany.
  • Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus S
  • Pet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive.
  • Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio.
  • Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations.
  • Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often undiplomatic , and probably don’t even know it.
  • Gabe Rivera of Tech Meme’s insightful comment about what Wikileaks means for the #gov20 space.
  • The keynote by Carlos Gohsn, Chairman & CEO of Renault S.A. & Nissan on how the human desire for autonomy impacts the way networks evolve.
Links Referenced:
INDEX

Enjoy it!
Andrea

Social Media Report from Le Web 2010 in Paris

Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Social_Media_Update.mp3]

Download MP3

You had no time to go to Paris for LeWeb? No problem. In this episode of “On the Record Online” me and Eric Schwartzman (@EricSchwartzman) recap all the highlights from the event.

Topics discussed:
  • The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places.
  • Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany.
  • Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus S
  • Pet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive.
  • Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio.
  • Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations.
  • Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often undiplomatic , and probably don’t even know it.
  • Gabe Rivera of Tech Meme’s insightful comment about what Wikileaks means for the #gov20 space.
  • The keynote by Carlos Gohsn, Chairman & CEO of Renault S.A. & Nissan on how the human desire for autonomy impacts the way networks evolve.
Links Referenced:
INDEX

Enjoy it!
Andrea

Le Web 2010 Survival Guide – On The Record Online

Play & Enjoy! [dewplayer:http://ontherecordpodcast.com/pr/otro/electronic/Le_Web_2010_Podcast_Preview.mp3]

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Yesterday I had the pleasure of sitting in front of the mic together with Eric Schwartzman (@EricSchwartzman) to record an episode of On The Record Online podcast dedicated to the upcoming LeWeb conference that will take place in Paris (8th-9th Dec.). @Erik: Thanks for having me! 🙂

Here you’ll find more info about what I’ll create for LeWeb…

In this episode we are joined by two other Official Le Web conference bloggers, Tara Hunt (@missrogue), CEO/Shwowp, Author/The Whuffie Factor and blogger at http://www.horsepigcow.com and Algerian blogger Ismail Chaib (@iChaib) who currently lives in France where he is studying for his Masters while serving as co-founder of VC-funded start-up ASQ.

Before we dive into a discussion of the agenda and survival tips for getting the most out of the conference, we talk about Facebook Messaging, the impact of globalization and technology on the economy and the world outside the tech bubble. I hope you enjoy it, and if you do, please consider sharing it with your network.

Erick is such a great host so I hope you’ll enjoy the conversation I had with him, Tara and Chaib as much as I did!

Andrea