Experience Architect in a Digital World
Do you need an infographic? You might want to talk to these guys.
These are some nice graphical summaries that Daniel, Carla and Bauke created during my talk last week at the Switch Conference in Porto (Portugal). Their contact info is below, enjoy!
Andrea
Daniel, Carla, Bauke and me in Porto
This weekend I’ll be speaking at the 2011 edition of the Switch Conference in Porto (Portugal).
“Switch is a two-day event that gathers people with different background experiences to discuss technology, science, entrepreneurship, creativity and innovation in a network-friendly environment.”
My presentation will focus on ‘Digital Evolution’. I will talk about why the need to constantly evolve in the digital space has become something that isn’t just important but necessary for anyone who wants to succeed. I’ll explain why we have to re-think of websites as ‘digital brains’ instead of a simple ‘online presence’ and I’ll give 5 practical tips on how to prevent and eventually overcome 5 of the most frequent causes of digital extinction that brands, organizations and at times also individuals are facing today.
I hope to see you there!
Andrea
UPDATE: These are the slides of my presentation. Enjoy!
May 15-16 2010 Coimbra (Portugal). I’ll be there to deliver a keynote at the SWITCH conference (disclosure: itive.net, my company, is official partner of the event).
The aim of the event is to gather scientists, entrepreneurs, do-ers, thinkers, technologists and everyone in between to discuss the present and the future in a knowledge and idea sharing experience. It will be all about diversity (of ideas, people and themes) and will count an amazing line of portuguese and international speakers.
Differently from many other events the tickets for SWITCH fit anyone’s budget (the organizers did a great work to make this possible) + they have a special offer for students. You can grab your tickets here!
If you want to find out more about the conference I suggest you to have a look at the official Twitter channel and Facebook page of the event.
For insights directly from the venue make sure to connect via twitter with me @vascellari (please, read my policy first) and of course with itive.net @itive 🙂
I’ll try to record my presentation so if won’t make it to Coimbra you’ll be able to watch it on-demand here on my blog. Stay tuned via RSS!
Andrea
Episode: VMC #223 – Branding Today – Keynote Shift Conference
This is the keynote I delivered today at the Shift Conference in Lisbon (Portugal).
The effective promotion of a brand, especially when you ‘do it yourself’ is about the understanding of the new environment in which we operate, the new technologies at our disposal and the way people want to be approached today. The understanding of these three points is fundamental but it doesn’t have to drive our attention away from the brand itself and from the essential aspects that make a brand unique and worthy of attention. Often times people get too caught up in the promotion of a brand without giving the proper attention to what that brand represents overall. The desire to “put stuff out there as fast as possible” without a strategic plan keeping a brand’s fundamental values at the forefront of a promotional campaign is detrimental to the successful marketing of that brand.
Enjoy it! (video and slides below)
Andrea
April 16-17 I’ll be speaking at SHiFT in Lisbon (Portugal). The theme for the event is ‘Do it Yourself’.
What will I talk about? Well I want to give to the audience what they want and pay for so I thought to crowdsource the topic of my presentation. I’ve already done this in the past and it worked really well.
Please share what you think and what you need. Here’s why:
My suggestion is: If you can, come to Lisbon and join us. Yes, there’s value in attending events like SHiFT. You’ll find out about new inspiring ideas from other speakers too and you’ll have a chance to grow your network of contacts with new potential partners and clients (you don’t need me to remind you this right? 😉 ).
Let your ideas, questions and requests flow here in the comments or via twitter @vascellari (remember to link back to this post in your tweets so it will be easier to track/manage the conversation. Thanks.)
Andrea
Disclosure: iTive (my company) is official partner of the event.