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Tag: pr
Top 20 Social Media Influencers and Beyond…
Kristi Hines (@kikolani) published a nice list of “The 20 most influential people in social media” and Simon Kemp (@eskimon) did a good job in this thread reminding us all that since more than 80% of the world’s social media users live outside of the US it would be a good idea to add some other influential names beyond America’s shores to the list.
Brava Kristi and bravo Simon. So far so good.
Krishna De is an outstanding communicator and a long time digital-friend. She suggested that I could be considered as an influencer in Finland. First of all, I’d like to thank Krishna for mentioning me as an influencer. I tend to work with my “head down”, putting all the passion and commitment I have into everything I do in this industry. Ultimately, my greatest reward is to see a satisfied smile on the face of whoever I’m working with because what we did together meant something to them and made a difference. So, when someone points me out for any reason related to what I do, I feel honored.
Secondly, though, after reading the following comment I felt that I should probably clarify my position a bit and give out a little bit more information about what I do since I have been – and still am – very involved in the Finnish social media and technology space…
If you can’t see/load the picture above:
Jaana Nyström – +Krishna De New York in Finland now? 🙂 +Andrea Vascellari has nothing to do with Finland, I think? Must be an error this…
Not wanting to promote myself but I’m the “Google+ envoy in Finland”, according to the local Google Industry Manager… At least I’m diligent! 😀
For those of you who have been connected with me for a while now, you are probably aware that my company and I work on international projects, but for the sake of this thread on G+, here’s my reply which just focuses on some of the ways I’ve been “influential” in Finland.
Hi Everyone,
Hi Jaana,
Jaana I’ve been living and working in Finland since 2005 and I’ve been researching and studying the Finnish information society cluster since 2002.
In Finland, I’m currently running several projects for national and local governments, regional development, B2B, B2C, pharma and education. If you have a look at the people/connections we commonly share here on Google+ you’ll notice that I’m well-networked with the Finnish social media sphere 😉
I’m often a contributor to various international podcasts sharing my point of view from the Finnish perspective (but not only, since I have Italian-Canadian roots) specifically in the fields of PR, marketing and communications. In addition to that, since public speaking is part of what I do, I’ve been invited to speak at some of the largest conferences in Finland i.e. Mindtrek, ITK, etc. If you quickly browse through my Linkedin profile you’ll notice that I’ve been invited as an official blogger to many industry conferences, such as the LeWeb, Web 2.0 Expo, etc. and I’ve also represented Finland at two editions of the Bloggers World Forum respectively in Bucharest and Vienna. So these are most likely some of the reasons why you’ll find a fairly large group of people worldwide referring to me when they think of Finland – it’s the same for me when I think of Ireland and 2 names immediately come to mind Krishna De (@krishnade) and Bernie Goldbach (@topgold).
On the other hand, leading an international digital strategy agency requires me to travel quite often, but my home is currently in Finland. My team and I work across 4 continents and we recently opened a new office in New York (NYC) so the information you see on my Twitter profile refers to that. I hope this explains and clarifies everything.
Andrea @vascellari
– Good to meet you, Jaana. Andrea
This is Something Personal
Do you know what’s missing here? Me, the real me.
Sounds crazy I know, but it’s true.
I spent the last few years sharing tons of valuable stuff that can help you to succeed online. I did it because I believed in it, because I wanted to help people and because the time was right. Now all the late comers joined the party and it seems to me that there’s nothing else to read online. “How to do this, what to to do to get the best out of that, or 1,000 tips to kick ass on this other thing…”
What’s missing is the personal perspective on things.
So, I think it’s time for me to change gears and share my experience from a different perspective.
Because when you need to find out ‘what’ or ‘how’ in order to do this or that, what do you do? You search on Google and you find all the answers.
From now on, you won’t find the ‘what’ and the ‘how’ here, I’ll leave that to Google. On my blog, you’ll find the ‘why’.
And you’ll find an absolutely unique ‘why’ because it’s going to always be from my experience, which is something that no one else will be able to tell you. That’s the new value that I’ll offer and share with you.
At times you might actually end up disagreeing with me, but hey…isn’t learning from each other the best part of a sincere discussion? It will be great to do this on a new and different level.
Every now and then, I might share an interesting post on what and how you should keep your eyes on things, but I’ll focus more on this new direction.
Love it? Hate it? Questions?
This is my digital living room and you are welcome here. Grab a drink and let’s talk.
Andrea
P.S. If you like the new vibe, here’s my RSS feed and this is my newsletter. Let’s stay tuned.
7 Questions About PR
Jody Koehler and his coopr.nl team interviewed me for their The PR Spotlight series. Enjoy it!
Andrea
We at Coopr connect with international PR professionals daily. From Sydney to Vancouver and from Cape Town to Helsinki. More and more PR professionals connect with each other online, via Twitter, blogs, podcasts or Facebook. To share their knowledge, thoughts, doubts and passion for Public Relations. With ‘The PR Spotlight’ we wish to contribute to this active PR community. We will try to approach some of the best in PR for you. To help you find answers. ‘The PR Spotlight’ today is on Andrea Vascellari, CEO of itive.net, communicator, blogger and video-poscaster. Please enjoy his 7 answers and help us share the story!
1. Who are you and what do you do?
I’m Andrea Vascellari, currently the CEO of itive.net and international digital strategy agency with headquarters in Finland and New York City. My team and I help companies to build dynamic relationships with customers, employees, shareholders, influencers and other key audiences world-wide . I’m also a blogger and video-podcaster. I share posts and videos on my website andreavascellari.com.
2. What does PR mean to you?
PR is an art and I’m in love with it.
3. How do you see the role of PR in the near future?
The role of PR will be fundamental, more than ever before, and its practice increasingly exciting. Especially because of the growth of the Internet, today’s communications eco-system in which organizations are immersed is growing in size and complexity; therefore, its going to be necessary for organizations to manage their reputation in different scenarios at best, whether it is a product launch or a crisis situation.
4. PR sucks because…
…well let’s say that it is not PR that sucks. What really sucks when I think about PR is the bad “nomea” that some practitioners gave over the years to, in my opinion, this beautiful and fascinating industry. I think that PR is now living an interesting period because social media is in a sense functioning as a natural filter that is starting to separate the practitioners that are actually doing a good job from the ones that aren’t. Good guys will keep growing, bad guys will fall.
5. PR rules because…
It is one of the core parts of the overall communication “equilibrium” of all organizations that truly want to succeed. It’s so interesting to see what PR is becoming. I think the Internet is the best thing that could have happened to PR, especially if you look at the speed at which things are happening and evolving in this industry. When I think about the new opportunities and challenges that come with this digital evolution I can’t sleep, it’s something that literally makes me explode with excitement!
6. What’s hot on your radar right now?
The new generations of digital natives and the new rules of engagement that are emerging with them.
7. Who’s the best in your field? And why?
Heh…this is an interesting question because I don’t think there’s a ‘best’ in any field, I believe that there are a lot of great people highly specialized in different niches. So in PR I would also say that it depends on what you are looking for. Are you interested in B2B? Eric Schwartzman immediately comes to my mind. Are you in need of insightful researches? Then I’d say Jeremiah Owyang, and indeed Brian Solis who always has his eye on upcoming trends. If you actually have no idea whatsoever of where to start, I encourage you to listen to FIR (For Immediate Release). FIR is a weekly podcast at the intersection of online communication and public relations. Hosted by Neville Hobson & Shel Holtz, it’s a wonderful show that I’m sure will help get you on the right path. Inside PR with Martin Waxman, Joe Thornley, and Gini Dietrich is another terrific podcast you want to make sure to check out.
The ones I mentioned are all fantastic practitioners and also good friends that I feel comfortable enough to recommend. In addition to this I often refer to several other good folks in my blog posts and videos on andreavascellari.com, I hope you’ll find it interesting. Feel free to ask me more via twitter @vascellari!
Social Costume
Episode: VMC #343 – Social Costume
Subscribe to the show on YouTube!Check out what I found in Venice yesterday during the Carnival…yes, a Facebook costume!
When I saw it a thought crossed my mind: A few years ago, I was sending out invites to my friends to join and connect with me on Facebook. Initially, many of them didn’t even reply or check it out and today…well, we all know how things have changed. Facebook became one of the dominant platforms for social networking.
The ‘social’ aspect of the web reached its mature stage and placed a new brick in the building of our future life. The line that used to separate the digital world from our everyday life keeps blurring and it will keep fading away the more the Internet becomes a part of the lives of people in the most far and remote corners of our planet.
Now we got to a point at which people discovered that social interaction can take place online just as it does offline. How are things going to move forward from now on?
At least at this stage, Facebook’s role in how people socialize and communicate is fundamental. Facebook is not redefining social, it’s simply taking it to a new extent. However, it still has the reins of social data and social interaction. I’m wondering if and how things will change once people start feeling the need to be in control of the data they are sharing and using in their social ecosystem. Will Facebook change its nature from ‘social box’ to ‘social catalyst’? Will emerging projects like Diaspora become new fertile lands where people will be able to take care of their own data and social life?
Today’s social costume is a ‘Facebook wall’, what will it be in the future?
I’d love to hear your thoughts on this.
Andrea
Social Costume
Episode: VMC #343 – Social Costume
Subscribe to the show on YouTube!Check out what I found in Venice yesterday during the Carnival…yes, a Facebook costume!
When I saw it a thought crossed my mind: A few years ago, I was sending out invites to my friends to join and connect with me on Facebook. Initially, many of them didn’t even reply or check it out and today…well, we all know how things have changed. Facebook became one of the dominant platforms for social networking.
The ‘social’ aspect of the web reached its mature stage and placed a new brick in the building of our future life. The line that used to separate the digital world from our everyday life keeps blurring and it will keep fading away the more the Internet becomes a part of the lives of people in the most far and remote corners of our planet.
Now we got to a point at which people discovered that social interaction can take place online just as it does offline. How are things going to move forward from now on?
At least at this stage, Facebook’s role in how people socialize and communicate is fundamental. Facebook is not redefining social, it’s simply taking it to a new extent. However, it still has the reins of social data and social interaction. I’m wondering if and how things will change once people start feeling the need to be in control of the data they are sharing and using in their social ecosystem. Will Facebook change its nature from ‘social box’ to ‘social catalyst’? Will emerging projects like Diaspora become new fertile lands where people will be able to take care of their own data and social life?
Today’s social costume is a ‘Facebook wall’, what will it be in the future?
I’d love to hear your thoughts on this.
Andrea
Quora: Do We Really Need It?
Episode: VMC #337 – Quora: Do We Really Need It?
[right click to download the source file – ‘Save the link as…’, video-player available below]
Subscribe to the show on YouTube!Quora: Do We Really Need It?
Episode: VMC #337 – Quora: Do We Really Need It?
[right click to download the source file – ‘Save the link as…’, video-player available below]
Subscribe to the show on YouTube!The Best of PR, Marketing and Social Media – LeWeb 2010
Episode: VMC #336 – The Best of PR, Marketing and Social Media – LeWeb 2010
[right click to download the source file – ‘Save the link as…’, video-player available below]
Subscribe to the show on YouTube!
Show Notes & Credits: Powered by itive.net, LeWeb, paper.li, Jeremiah Owyang, Brian Solis, Gary Vaynerchuk.
Flip the Funnel – Book Review
Episode: VMC #335 – Flip the Funnel – Book Review
[right click to download the source file – ‘Save the link as…’, video-player available below]
Subscribe to the show on YouTube!Show Notes & Credits: Powered by itive.net, Flip the Funnel, Joseph Jaffe, @jaffejuice