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World Blogging Forum 2010

Episode: VMC #228 – World Blogging Forum 2010
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To Succeed You Must Think as a Winner

Episode: VMC #227 – To Succeed You Must Think as a Winner
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I’d love to talk with you

Episode: VMC #226 – I’d love to talk with you
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[Communications Report] for November 10th 2010 – AndreaVascellari.com

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Mobile Users Want Branded Apps that Are Useful, Not Just Marketing – The majority of respondents (57%) noted that apps should be well designed and 74% said that they want apps to be easy to use (leaving us to wonder if there are users out there who want apps that are badly designed and hard to use…). Even more importantly, though, 73% of those surveyed by Harris Interactive think that mobile apps should be easier to use than the brand’s website.
Get ready for TV voting apps, at least in the UK – Ofcom, the UK’s independent telecommunications regulator, has given the thumbs up to the development of mobile voting applications. Before this announcement, TV companies have traditionally set up specific text message short-codes or automated phone numbers that would automatically debit the cost of the vote from a users mobile tariff or land-line call plan.
17 tips for creating a great website tagline – Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor’s attention or losing them to your competitor.
Adwords Is Dying and Google Knows It (and they are doing something about it) | Fast Company – The new key words will be geo and local.
Google’s Instant Preview May Just Shake Up Web Design Forever | Fast Company – Instant Preview will potentially allow Google to own more of our browsing experience. Instead of leaving Google in order to browse the web, you will be browsing the results, rather than the pages suggested in the search itself.
Qantas A380 incident: a lesson in social media and web PR – Emergency landing of a Qantas Airbus A380 at Changi Airport in Singapore was another example of how travel companies need to establish a solid social and web PR strategy.
How Real-Time Analytics Can Help Small Businesses Thrive – Small businesses can easily take advantage of these tools and benefit enormously from doing so.
YouTube Topics: A Better Way to Explore Web Video? – YouTube will begin testing a new feature Wednesday evening that gives users the ability to explore broad topics and search terms through suggested searches.
4 Creative Social Marketing Campaigns from Around the World – Social media marketing is a global phenomenon, but we don’t always get to see the innovative work that’s happening abroad.
Hasbro Plans 3D Goggles For Your iPhone – If you’ve ever wanted to view 3D content on your iPhone or iPod touch, Hasbro has you covered.
BBC News – Cameron hails ‘revolutionary’ Whitehall data website – David Cameron has launched a website where departments set out business plans and timetables to achieve them.
HOW TO: Become a YouTube Sensation – There are some easy tips…
History of Online Video – The last 5 years of online video history and the result is this awesome infographic.
3 Tips for Maximizing Engagement With Facebook Likes and Shares – “Like” and “Share” are some of the best tools around for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.
Advertisers Demand Proof of Online Video’s Efficacy – Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost of about 43% for the next two years.

VMC is Back

Episode: VMC #225 – VMC is back
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[Communications Report] for October 1st 2010 – AndreaVascellari.com

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Your LinkedIn Profile on Facebook – How-to guide.
How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
£2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
Twitter.com Keyboard Shortcuts – Handy.
Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.

[Communications Report] for September 9th 2010 – AndreaVascellari.com

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B2B Ads: Women click, men act | Econsultancy – Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts.
B2C Outpacing B2B in Social Measurement [stats] – B2Bs focus less on hits and followers, more on sales.
5 Educational Email Marketing Infographics – Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel.
AP Stops Fighting Bloggers, Plans To Credit Them As News Source – Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
Google Instant – The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Skype Introduces 10-Way Video Calling – Skype 5.0 beta two is already available for download; it includes 10-way video calls, automatic call recovery and a cleaner user interface. The update is also said to improve call quality and includes a number of bug fixes to make the overall experience much smoother.
frankencamera: open source digital camera on [technabob] – Here’s another example that make you understand that the future is not just about tech but especially about consumer empowerment to end users self customize their products/services. Apps are indeed playing a fundamental role.
TPB AFK | The Pirate Bay – Away From Keyboard – TPB AFK is a documentary about three computer addicts who redefined the world of media distribution with their hobby homepage The Pirate Bay.
The Pirate Bay Documentary Maker Fetches $34,000 To Bring Us TPB Story | Startup Meme – Unofficial Facebook Guide – Simon Klose headed over to Kickstarter, a startup which people can use to generate funds for their projects from the community. The intention was to raise $25,000 in a month to hire the services of an editing studio to turn his plans to reality. However Klose got luckier than he must have anticipated, raising a healthy $34,000 from numerous backers.
Kickstarter – This is a funding platform for creative projects. Projects, funded by the community, must reach or exceed their funding goal or no money changes hands. Creators keep 100% ownership. Love it.

[Communications Report] for September 1st 2010 – AndreaVascellari.com

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What People Think of the Ad/PR Biz | Reuters – One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat.”) Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.) The numbers aren’t significantly different from those yielded by last summer’s edition of this annual survey.
Is it time for a Chief Social Media Officer? | ZDNet – The role may not be prominent now, but it will happen.
New report on “The State of Mobile Communications” – Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications. The report provides recommendations based on the implications of a range of key mobile research reports.
5 Tips to Maintain Social Media Momentum – Servant of Chaos – One of the challenges with social media is that it’s easy to start and it’s easy to stop.
The UK’s media consumption habits – Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular.
Facebook Usage Still Rising in Europe, but UK Growth Slows – eMarketer – The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.
Skype Etiquette – Some good tips to keep in mind when using Skype by Michael Arrington
Pre-recorded TV viewers cut out ads – The increasing use of digital television recording devices means fewer viewers will watch advertisements. Online video adverts have failed to make an impact on consumers with only 3% citing them as the kind of ad they were most likely to pay attention to.
Want an SEO job? Check out the Daily Mail’s robots.txt file … – This is actually a great idea!
10 Tips For Aspiring Community Managers – Tips from community builders on what it takes to land a job and be effective at cultivating community.
The Value of a Social Media Fan….Priceless – CPM models are generally used to price traditional media ads which represent only a monologue selling a specific product and are not customized to measuring the overall value of social media. Facebook “impressions” are a completely different kind of media where more often than not, the post should be as divorced as possible from trying to make a sale and are more about creating dialogue, brand awareness and positive social conversation which indirectly leads to higher sales.
Top 5 Mobile Advertising Trends To Watch – After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space. Here, we’ve laid out five mobile advertising trends to watch over the coming year.
Infographic: The Geosocial Universe – This infographic, created by Jesse Thomas of digital creative agency Jess3, shows the relative size of social networks and online services such as Skype, Gmail, MySpace, Twitter and Foursquare, and also shows the proportion of their user base that access the service via a mobile device.
How to Handle an Employee’s Controversial Online Comment – Stuff just happens. In most situations, though, the most important factor is how the situation is handled.
5 Items to Delete From Your Website Today – When we add ideas and actions, websites become more complicated. Complication creates confusion and often translates to lower effectiveness.
Youtube stars making 100000 plus per year: Tech Ticker, Yahoo! Finance – There are 10 independent YouTube stars who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul.
5 Huge Trends in Social Media Right Now – What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.

[Communications Report] for July 29th 2010 – AndreaVascellari.com

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Coca-Cola forced to pull Facebook promotion after porn references – The Coca-Cola company has pulled an internet promotion campaign, after parents accused it of targeting children by using references to a notorious pornographic movie.
Facebook introduces Questions – New Feature – Ask the Facebook community a question on any topic and get quality answers from people in the know.
HOW TO: Help Employees Talk About Your Brand Online – The question boils down to this: If a brand is supposed to give customers something to identify with and add meaning to their lives, shouldn’t helping employees express themselves as individuals help the brand as well?
Old Spice polishes its monocle smile all the way to a 107% sales increase. – According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.
How Big Brands Take On Social Media – Nice video interview with Bruce Upbin and David Armano.
Convert Twitter lists to RSS feeds with one click – You can’t create more than 20 lists. There’s no function to combine lists, and managing list entries is only slightly less difficult than if you’d chiselled them into marble. Alex Kessinger created a simple web app called Twitter Lists 2 RSS. Copy the URL for any Twitter list, paste it into a field on the app, and with one click, you get an RSS feed.
Google Maps Gets a (Much-Needed) URL Shortener – The web addresses of Google Maps that you shared with your friends used to be unmanageably huge, but Google has just solved that problem with a new Labs feature that dramatically shortens Maps URLs.
Two Arrested In Venezuela For Tweeting Banking Rumors – According to Reuters, the authorities claim that the tweets were aimed at destabilizing the Venezuelan banking sector and that “a man was arrested in possession of a cellphone used to send the first illegal Tweet, and that detectives had also detained a woman and seized hard discs and computer equipment from her.”
Recorded Future – Temporal & Predictive Analytics Engine – Amazing research tool.
Prince: “The Internet Is Over” – Is Prince missing out on something by withdrawing himself from the web? Or could he be correct; is the Internet just a fad, after all?
Exclusive: Failwhale Over San Francisco! – LOL
Signs of Social Media | Friday Flickr Fix – This Flickr group is focused on how brands are promoting their social media presence. It includes consumer packaged goods flowing it into their packaging to signage and how it’s injected into the built environment by any brand with a physical location, including food, retail and banking.
The Future of Online Socializing – The social benefits of internet use will far outweigh the negatives over the next decade, according to experts.
Consumers engaged via social media are more likely to buy – An impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
Twitter Users “More Likely To Get Job Interviews” – Apparently, Twitter users write better CVs and are more likely to be shortlisted for job interviews than the average jobhunter.

[Communications Report] for June 12th 2010 – AndreaVascellari.com

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Mobile Uploads Spur Facebook Video Growth – Facebook’s nearly half a billion users are now uploading 20 million videos each month, many of which are shared through mobile phones.
10 ways to keep tabs on ‘live’ hashtag chats on Twitter – Twitter chats are increasingly growing in popularity, providing participants with a specific time and place to discuss pertinent issues and share knowledge. Before you can get stuck into these lively sessions, you need to consider which application / tool is best suited to the format in question.
21 Rules of Engagement in Social Media – While businesses now have access to these rich channels, the true promise of social media however, lies in the direct connections that are forged between people who represent companies and the people who define markets of interest.
Social media monitoring review 2010 [report] – In-depth review of the leading social media monitoring tools.
Top 5 Social Media Ethics Concerns for Lawyers – The people in charge of lawyer ethics oversight in your state see social media either as just another form of communication, or as a special threat to client confidences and attorney decorum. Do you know what rules apply to you?
Costolo: Twitter Now Has 190 Million Users Tweeting 65 Million Times A Day – Most users, says Costolo, don’t Tweet at all, but rather use Twitter as a consumption media. How many of those 65 million Tweets are automated spam is not clear.
How Consumers Interact with Brands on Social Networks – eMarketer – The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board.
Building Trust with Empowered Consumers – The top three sources that influenced purchase decisions for US Internet users were friends and family sought out for their opinion (53%), friends and family who offered their opinion (49%) and online research (49%).
Social Media No. 1 Emerging Channel for Lead Gen – Lead generation was marketers’ first priority, with 66% saying it was their greatest concern for 2010, compared with just 17% who chose brand awareness.
The State of LinkedIn – The most represented industries are hi-tech (16%), finance (12%) and manufacturing (10%), while engineering (15%), sales (11%), administrative (9%) are the most common job functions.
Klout is the standard for influence – The goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on.
From Facebook, answering privacy concerns with new settings – By Mark Zuckerberg (CEO Facebook)…
Official Google Blog: Search more securely with encrypted Google web search – Good or bad for analytics, tracking, etc. ?
Use LinkedIn Effectively – LinkedIn is the de facto online social network for business types. The thing is, lots of people are “on there” but aren’t necessarily using it to the fullest.
The best creative marketing examples on YouTube – YTShowandTell’s Channel.
100 Incredibly Useful & Free Mac Apps – Some handy ‘Productivity’ and ‘File Sharing and Transfer’ apps.