This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.
In today’s post/cast we are going to explore how policies can assist in both subjective and objective decision making related to “digital”. We’ll understand what a policy is, why it’s important in “digital”, which are the main policy typologies and then I’ll close by sharing with you some resources and tools that you can use to craft your policies from scratch or to take your existing ones to the next level. Continue reading “Digital Policies”
The best experiences I’ve had online come from content I’ve shared on my blog and the conversations it generated. I’m not just talking about public interactions – those certainly offer great value – but, especially about private ones. Continue reading “More Personal, More Private”
Do you want to get these report-updates in real time?Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
More Than Half of Mobile Ads are on Smartphones, Says inMobi – Smartphone impressions are now the majority (56%) of mobile ads in the United States. inMobi says that it has increased its ad impressions by 600 million monthly (+25%) in the past 90 days, thanks to a huge (57%) increase in smartphone inventory.
Facebook Brings Facial Recognition to Photo Tagging – Facebook Photos, one of the social network’s most popular features, is getting a big and potentially controversial upgrade with a new feature that automatically suggests who users should tag in photos based on facial recognition technology.
Pepsi Refresh Project Netted 61 Million Votes – Consumers cast 61 million votes— compared to about 89 million for the 2010 U.S. general election — on refresheverything.com to make a case for their various causes, the company said. Pepsi has pledged to give away $20 million via the program. To date, the program has given about $14.6 million to fund 352 ideas. The site also got 1.6 million comments.
Young and Mobile: A Global View of Cellphones and Youth | Nielsen Wire – 16 percent of young people reported that their parents selected their mobile phone. Price was the most common consideration among youth in selecting a mobile phone, though that is true among other age groups, too. Youth aged 15 to 24 in all countries surveyed put price as the first purchase driver, with the exception of Russian youth, 21 percent of whom placed design/style first.
Social Media Success: 5 Lessons from In-House Corporate Teams – Here we are highlighting five companies that have enjoyed long term success with their own social media teams and taking a look at some of the measurable returns they have seen as the results of their programs.
Do you want to get these report-updates in real time?Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
More Than Half of Mobile Ads are on Smartphones, Says inMobi – Smartphone impressions are now the majority (56%) of mobile ads in the United States. inMobi says that it has increased its ad impressions by 600 million monthly (+25%) in the past 90 days, thanks to a huge (57%) increase in smartphone inventory.
Facebook Brings Facial Recognition to Photo Tagging – Facebook Photos, one of the social network’s most popular features, is getting a big and potentially controversial upgrade with a new feature that automatically suggests who users should tag in photos based on facial recognition technology.
Pepsi Refresh Project Netted 61 Million Votes – Consumers cast 61 million votes— compared to about 89 million for the 2010 U.S. general election — on refresheverything.com to make a case for their various causes, the company said. Pepsi has pledged to give away $20 million via the program. To date, the program has given about $14.6 million to fund 352 ideas. The site also got 1.6 million comments.
Young and Mobile: A Global View of Cellphones and Youth | Nielsen Wire – 16 percent of young people reported that their parents selected their mobile phone. Price was the most common consideration among youth in selecting a mobile phone, though that is true among other age groups, too. Youth aged 15 to 24 in all countries surveyed put price as the first purchase driver, with the exception of Russian youth, 21 percent of whom placed design/style first.
Social Media Success: 5 Lessons from In-House Corporate Teams – Here we are highlighting five companies that have enjoyed long term success with their own social media teams and taking a look at some of the measurable returns they have seen as the results of their programs.
Do you want to get these report-updates in real time?Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
The Science of Retweets on Twitter – One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content
American Express launches interactive campaign with Mark Ronson – The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
Crowdmap – Collect news, aggregate and visualize on a map. Crowdmap is designed and built by the people behind Ushahidi, a platform that was originally built to crowdsource crisis information. As the platform has evolved, so have its uses. Crowdmap allows you to set up your own deployment of Ushahidi without having to install it on your own web server.
Developer Release – This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control.
Don’t Think of It As Piracy, Think of It As Marketing – Most video-game developers — along with most musicians, writers, movie producers and virtually every other kind of content creator — see digital piracy as an enemy to be fought with every weapon at their disposal. Not Markus Persson. While the Swedish developer of the indie game Minecraft says he isn’t happy about people copying his game illegally, he sees it as a necessary part of doing business in a digital world
“The Social Network” Interactive Trailer Is All Up in Your Facebook – Anticipation is rising for the October 1 debut of The Social Network, the film that explores the history of Facebook and how it was founded. With just two weeks left before its debut in theaters, the film is launching its interactive trailer, chock-full of Facebook-y goodness.
Twittelp.com | Help in the blink of a tweet. – Twittelp is a mobile application that provides to its users a quick way to ask help on the twittersphere. Every of your follower will be able to see that you need them, moreover you can define up to 5 follower (suggest your best friends or familiar) that will be mentioned inside the help request. (Thanks to Giuliano Iacobelli)
The Desert of Community Building | Geoff Livingston’s Blog – It’s important not to deceive one’s self about the significant effort and time one will invest to build a community, and then continue to invest in order to sustain it. The Fifth Estate requires continued interactions…The time and human resource commitments are real and significant. Have the patience to see it through, from start to finish, and the deserts that lie between moments of great interaction. Knowing this from the start helps.
The Implications of Consumers Spending More Time with Facebook Than Google | Forrester Blogs – The difference between the two companies is that Facebook has a unified offering that people find compelling, while Google has a collection of sites that people find very useful–Google search, Gmail, YouTube, Google News and the other Google destinations are largely separate consumer experiences. This is a problem, and the solution may be Google Me, the rumored and expected social offering from Google.
Seven Important Social Media Trends For The Next Year – Social media changes from month to month. Trends come and go quicker than the seasons change. Having said that…it should be an exiting year ahead in social media and these should be seven of the main trends…
YouTube Starts Testing New Live Streaming Platform – YouTube has announced it will start a two-day trial of their new streaming platform, which enables broadcasters to stream live video directly into YouTube channels.
30 Awesome B2B Social Media Resources – Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads – On average, people who click on a video from Facebook are more engaged. They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view). Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types. On the Web in general, video ad completion rates hover around 25 percent.
This is a video (below) that I directed, shot and edited for YouTube Play, a collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative videos from around the world. Leah D’Emilio worked together with me as producer adding her insights and helping me turn the concept I wanted to express into something magic.
Social media is one of the primary vehicles through which we interact with society. This is redefining the concept of privacy. My intention is to discuss how privacy is being redefined using the following 3 aspects of private self:
Watching others/sharing our physical self through video.
Written thoughts on personal profiles.
Private conversations in public spaces.
– With a Panasonic GF1 I recorded various angles of a woman’s body as she laid in a dimly lit room. It is a test of the viewer’s perception as to which part of the body she is being shown and from which perspective. She symbolizes our desire to watch others and how we become “naked” as we expose our lives online.
– The text scrolling along the bottom of the screen are real updates written by random facebook users who have kept their profiles public and therefore searchable on youropenbook.org. Using key search terms I was able to find very personal written statements from complete strangers who would probably never say what they wrote in public, yet their thoughts are available for public search.
– Finally, the third element of “Privacy” is the audio recording of a public space in New York City. The audio element of this project reflects how anyone can listen in on private conversation in the “real world”, paralleling the idea that anyone can “listen in on” what would be considered “private conversation” in the virtual world.
In this project the video’s role is elevated as the primary vehicle bringing these aspects together to discuss the future definition of privacy.
“Privacy” will be examined by a jury of experts that will decide which works will be presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The selected videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel.
Do you want to get these report-updates in real time?Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
Mobile Uploads Spur Facebook Video Growth – Facebook’s nearly half a billion users are now uploading 20 million videos each month, many of which are shared through mobile phones.
10 ways to keep tabs on ‘live’ hashtag chats on Twitter – Twitter chats are increasingly growing in popularity, providing participants with a specific time and place to discuss pertinent issues and share knowledge. Before you can get stuck into these lively sessions, you need to consider which application / tool is best suited to the format in question.
21 Rules of Engagement in Social Media – While businesses now have access to these rich channels, the true promise of social media however, lies in the direct connections that are forged between people who represent companies and the people who define markets of interest.
Top 5 Social Media Ethics Concerns for Lawyers – The people in charge of lawyer ethics oversight in your state see social media either as just another form of communication, or as a special threat to client confidences and attorney decorum. Do you know what rules apply to you?
How Consumers Interact with Brands on Social Networks – eMarketer – The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board.
Building Trust with Empowered Consumers – The top three sources that influenced purchase decisions for US Internet users were friends and family sought out for their opinion (53%), friends and family who offered their opinion (49%) and online research (49%).
Social Media No. 1 Emerging Channel for Lead Gen – Lead generation was marketers’ first priority, with 66% saying it was their greatest concern for 2010, compared with just 17% who chose brand awareness.
The State of LinkedIn – The most represented industries are hi-tech (16%), finance (12%) and manufacturing (10%), while engineering (15%), sales (11%), administrative (9%) are the most common job functions.
Klout is the standard for influence – The goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on.
Use LinkedIn Effectively – LinkedIn is the de facto online social network for business types. The thing is, lots of people are “on there” but aren’t necessarily using it to the fullest.
Do you want to get these report-updates in real time?Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
Are Blogs Dying? – The rise of streaming tools, though, is leading to a new state, where long-format blogging is being imploded, turned into content for the short-format stream, like radio was cannibalized for TV.
Google Promoting “Internet Stats” Site – Last September Google launched “Internet Stats” in the UK. Now Google is “launching” it in the US or perhaps, more precisely, exposing it again.
YouTube – Levis New Friends Store Social Shopping Site – Levi’s have just launched a social media shopping experience where they have added the new “like” facebook functionality to each and every product in the store. This allows customers to find and share their favourite products from Levi’s including seeing what their friends like on the same site. Essentially allowing you to socially shop with friends in real time.
Starbucks Cards Can Now be Managed via Facebook – As an early adopter brand, Starbucks has reaped the rewards of social media innovation. Today the company is furthering those efforts with a Facebook application for customers to access and manage their Starbucks cards.
For Veteran Social Marketers, Twitter Is Tops – Fully 96% of marketers with years of social media experience were using Twitter, while 91% used Facebook and 89% LinkedIn. Marketers with some social media experience were also big on Twitter (92%), followed by Facebook (88%) and LinkedIn (76%). The biggest difference between the two groups was in usage of social video marketing, such as through YouTube.
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
tweetcloud – what’s being said? – The goal is to quickly show users “what’s being said” across the Twittersphere or from a specific Twitter user through an intuitive interface (a cloud).
Ushahidi :: Crowdsourcing Crisis Information (FOSS) – The Ushahidi Engine is a platform that allows anyone to gather distributed data via SMS, email or web and visualize it on a map or timeline. Their goal is to create the simplest way of aggregating information from the public for use in crisis response.
How to create a music video clip 2010 style – So this is how you produce a Music Video Clip 2010 Style. You ask your fans to turn on their webcam, mimic a frame they get presented and upload it. One frame at a time and together with other visitors you become part of the latest video of C-Mon & Kypski.
What Is Engagement And How Do We Measure It? – Did you get something from your audience that can make your business better? That can mean profits, ideas, referrals and recommendations, digital merit badges…
This is part of a series of posts that explores the “Adaptive Digital Strategy Framework” , an operative guide that I created to plan, execute and manage online strategy programs more effectively and efficiently. Each of post of this series comes with an audio podcast in which you will find the audio version of the post with additional audio commentary about the discussed topics. The name of the podcast is “FIR On Strategy with Andrea Vascellari”.