Tag: social media

How Brands Can Survive & Thrive Online – Digital Evolution

Episode: VMC #341 – How Brands Can Survive & Thrive Online – Digital Evolution [right click to download the source file – ‘Save the link as…’, video-player available below]

Yesterday I was in Milan (Italy) to present at a special edition of Ignite Italia during the Forum della Comunicazione Digitale 2011 held at Palazzo Mezzanotte in Piazza Affari.

My talked was about “digital evolution” and how “digital species” – in this case websites & web properties of brands and organizations – need to adapt to environmental changes (new technologies, etc…) or else they will be wiped off the face of the world wide web.

Here’s the video and slides from my presentation. Enjoy!

Andrea

How Brands Can Survive & Thrive Online – Digital Evolution

How to Use Social Media to Market your Organization

Episode: VMC #339 – How to Use Social Media to Market your Organization [right click to download the source file – ‘Save the link as…’, video-player available below]

When you start thinking about how to use social media to market your organization, stop thinking about how you are going to find customers and start thinking about how to help them find you…

This video is about a nice story that Eric Schwartzman shared at Ignite this week in Rome (Italy) during Social Media Week. I’m sure you’ll find it interesting!

Andrea

Digital Brains

Episode: VMC #338 – Digital Brains [right click to download the source file – ‘Save the link as…’, video-player available below]

Forget about websites as you know them and think of websites as digital brains that people use or connect to in order to achieve thier objectives…

Here’s the video of the presentation I gave at Ignite this week in Rome (Italy) during Social Media Week (slides below). Enjoy it!

Andrea

(Special thanks to Livia Iacolare for shooting the video!)

Digital Brains

Engaging Consumers – Social Media Boot Camp for Entrepreneurs

Engaging Consumers – Social Media Boot Camp for Entrepreneurs

This week I had the pleasure of being invited by Eric Schwartzman to present as a guest speaker at his Social Media Boot Camp for Entrepreneurs in Rome (Italy) during Social Media Week. I talked about how you can engage consumers (current and potential) in new ways using social media.

In my presentation I shared:

  • Two case studies + Take aways (Teymur Madjderey aka Icedsoul, and Exclusive Sicily)
  • Some Interesting books
  • Special tips for entrepreneurs on strategic use of Twitter, Facebook and Slideshare

Of course, a special thanks to Eric and a digital hug to all the interesting entrepreneurs that I met at the venue!

Andrea

Eric Schwartzman & Andrea Vascellari
Eric Schwartzman & Andrea Vascellari – Photo Credit: Leah D’Emilio

Do as the Romans! – Social Media Week

This week I’ll be in Rome for Social Media Week. Together with me from the itive.net team will be Leah D’Emilio (Chief Communications Officer).

Here’s where you can find me:

  • Wed. 9 Feb. – I will be a guest speaker during a special social media session for entrepreneurs alongside LA based Online Communications Strategist Eric Schwartzman.
  • Web. 9 Feb – On stage at Ignite Italia. Info & venue here. My presentation: Digital Brains! -I’m sure many of you will find it interesting 😉 Leah D’Emilio has a ‘bomb’ presentation on Social Video 101… I already got a preview, but I can’t wait to see it again live!
  • Thu. 10 Feb. – Networking Happy Hour . This is where you want to be. THE meetup organized by Fabio Lalli, Indigeni Digitali & Co.

Aside from these official presentations, my agenda is already packed with meetings, etc. so stay tuned via twitter @vascellari and remember when in Rome…

Andrea

Quora: Do We Really Need It?

Episode: VMC #337 – Quora: Do We Really Need It?
[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, Quora.

Quora: Do We Really Need It?

Episode: VMC #337 – Quora: Do We Really Need It?
[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, Quora.

The Best of PR, Marketing and Social Media – LeWeb 2010

Episode: VMC #336 – The Best of PR, Marketing and Social Media – LeWeb 2010
[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, LeWeb, paper.li, Jeremiah Owyang, Brian Solis, Gary Vaynerchuk.

Flip the Funnel – Book Review

Episode: VMC #335 – Flip the Funnel – Book Review

[right click to download the source file – ‘Save the link as…’, video-player available below]

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, Flip the Funnel, Joseph Jaffe, @jaffejuice

LeWeb Conference

Episode: VMC #334 – LeWeb Conference
[right click to download the source file – ‘Save the link as…’, video-player available below]

Paris (a city I love) + LeWeb (great web conference) = Awesome mix.
How’s the event? Massive as usual, tons of people and friends, great networking…I’ll repeat that…great networking. Beside presentations and panels the real value is the huge number of key people you can meet at events like this.
I’m putting together the best snippets concerning marketing, PR, social media and communication. I’ll release that in a video after the conference so stay tuned. Meanwhile enjoy this short overview of the conference that I’ve just edited with imovie on my iphone (just great and sooo handy!).
Andrea

Subscribe to the show on YouTube!

Show Notes & Credits: Powered by itive.net, LeWeb