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Communications Report for December 6th 2010 – AndreaVascellari.com

Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

Communications Report for December 6th 2010 – AndreaVascellari.com

Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

How To: Get the most out of Facebook’s Impressions and Feedback stats

Facebook Pages’ Administrators might be happy to hear that from now on they will all be able to have access to stats on the number of impressions and on the feedback of each entry posted on their wall.

Until now this feature was available only for pages that had at least 10,000 fans, but now it’s available to all administrators. Having access to this data is definitely something that will make happy many small businesses and organizations.

Want to see what the hype is all about? Check this out:

But now that you have it, what are you going to do with it? First off, you need to understand the meaning behind the names –

Impressions: raw number of times each entry has been seen on the wall and in the news feed of fans
Feedback: Number of comments and Likes given, per impression

So let’s say that you post something and it is seen by 10 people. Of those 10 people, one left a comment and one clicked like. Your Feedback score, then, would be 20%. But you have to take these numbers inside the context of what they mean.

For instance, let’s say that as your popularity grows, you see a greater number of impressions but a smaller feedback number. This isn’t necessarily a bad thing (though not necessarily good, either). While it’s our hope that everything you post gets liked and commented upon, you have to understand that what we want and what we get aren’t always one in the same.

In any transaction-based situation, as the number of users goes up the potential for interaction increases. However, it’s not likely that the act of interaction will increase by the same number.

As is true with almost anything that you’re doing publicly, you’ll need to gauge the reaction and take it into consideration from two directions. First, is the reaction overall positive or negative? Second, based upon the first answer, what did you do that was different from what you’ve done before?

Getting the most out of any statistic is a matter of taking all sides into account. With Facebook’s addition, it will give you some insight, but it won’t answer every question. So take the information as it is given and see what interesting things you can find with it.

Communications Report for November 19th 2010 – AndreaVascellari.com

Analytics for Your Docs with Scribd Stats – Document-sharing site Scribd has launched a new feature – Scribd Stats – that will allow users to get detailed analytics about docs uploaded to the site. The feature will be available for free on any piece of content on Scribd.
9 Strategies to Make Selling Your Ideas More Successful – Stepcase Lifehack – A frequent question from people in all career phases is what a person can do to better sell a new idea, whether to a customer or inside an organization.
Twitter Has A (Secret) Reputation Score For Every User – According to Williams, Twitter’s “science and math people” have systems which gauge who you follow and who the people you follow follow and try to find ‘Who to Follow’ relevance in that overlap. He didn’t make it clear how individual user reputation score was measured.
Netflix CEO says consumers just aren’t interested in long-form video on portable devices — Engadget – In his mind, these results indicate that consumers just aren’t interested in streaming long-form video on mobile devices and instead prefer the experience on bigger screens.
Want to Make Your Location App Hot? Add a Discount – 29% said they found check-ins valuable because of deals and promotions.
Twitter’s Official Analytics Product Has Arrived – Twitter has started inviting a select group of users to test a new analytics product.
Incredible Video Stats You Have To See – Online video is well and truly, having the best time of its life right now.
How to Export Your Friends’ Email Addresses from Facebook – Facebook is trying to create one inbox to rule them all, but for those of us who don’t trust Facebook enough to give them all our communication, taking control of that information is an important step toward retaining your communication freedom.
Google Search Ads to Get More Visual – A company spokesperson says that they’ve “found that people are twice as likely to click on a Product Listing Ad as they are to click on a standard text ad in the same location.”
The Internet in 2020 – Great graphic that draws a good picture on what the web might look like in ten years from now.
Post-media marketing – Brand Republic – What should we be focusing on…
How to Get More Leads From Existing Content – Taking advantage of evergreen content, or content you previously published, can have a number of benefits. Due to the fact that you put a lot of thought, time, and effort into your content, it only makes sense to re-purpose it.
Clearwebstats.com – Information About Every Site. – Free service for webmasters to track and display web data from most websites.

[Communications Report] for November 10th 2010 – AndreaVascellari.com

Mobile Users Want Branded Apps that Are Useful, Not Just Marketing – The majority of respondents (57%) noted that apps should be well designed and 74% said that they want apps to be easy to use (leaving us to wonder if there are users out there who want apps that are badly designed and hard to use…). Even more importantly, though, 73% of those surveyed by Harris Interactive think that mobile apps should be easier to use than the brand’s website.
Get ready for TV voting apps, at least in the UK – Ofcom, the UK’s independent telecommunications regulator, has given the thumbs up to the development of mobile voting applications. Before this announcement, TV companies have traditionally set up specific text message short-codes or automated phone numbers that would automatically debit the cost of the vote from a users mobile tariff or land-line call plan.
17 tips for creating a great website tagline – Taglines may seem like a just a few words next to a logo, but they can really help define and differentiate your core brand message in seconds. A slogan can be the difference between grabbing a visitor’s attention or losing them to your competitor.
Adwords Is Dying and Google Knows It (and they are doing something about it) | Fast Company – The new key words will be geo and local.
Google’s Instant Preview May Just Shake Up Web Design Forever | Fast Company – Instant Preview will potentially allow Google to own more of our browsing experience. Instead of leaving Google in order to browse the web, you will be browsing the results, rather than the pages suggested in the search itself.
Qantas A380 incident: a lesson in social media and web PR – Emergency landing of a Qantas Airbus A380 at Changi Airport in Singapore was another example of how travel companies need to establish a solid social and web PR strategy.
How Real-Time Analytics Can Help Small Businesses Thrive – Small businesses can easily take advantage of these tools and benefit enormously from doing so.
YouTube Topics: A Better Way to Explore Web Video? – YouTube will begin testing a new feature Wednesday evening that gives users the ability to explore broad topics and search terms through suggested searches.
4 Creative Social Marketing Campaigns from Around the World – Social media marketing is a global phenomenon, but we don’t always get to see the innovative work that’s happening abroad.
Hasbro Plans 3D Goggles For Your iPhone – If you’ve ever wanted to view 3D content on your iPhone or iPod touch, Hasbro has you covered.
BBC News – Cameron hails ‘revolutionary’ Whitehall data website – David Cameron has launched a website where departments set out business plans and timetables to achieve them.
HOW TO: Become a YouTube Sensation – There are some easy tips…
History of Online Video – The last 5 years of online video history and the result is this awesome infographic.
3 Tips for Maximizing Engagement With Facebook Likes and Shares – “Like” and “Share” are some of the best tools around for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.
Advertisers Demand Proof of Online Video’s Efficacy – Online video advertising is growing at a fast pace in the US. eMarketer forecasts a spending increase of 48.1% to over $1.5 billion this year, followed by a further boost of about 43% for the next two years.

[Communications Report] for October 19th 2010 – AndreaVascellari.com

Complimentary eMarketer Report: Seven Guidelines for Achieving ROI from Social Media – Authored by Geoff Ramsey, eMarketer CEO, this report looks at the current state of online social media measurement and ROI metrics, and how these critical indicators of success will evolve in 2010 and beyond. It explains why measurement is so rare—and shows how leaders in the field are gaining a competitive advantage.
Digital Embassies: A Blueprint For Community Engagement – “Call this a blueprint if you will for how you and your organization can think about building and managing multiple embassies in a hyper-connected world” It’s definitely worth reading.
Social media measurement: defining the metrics to quantify ROI – We might not see an increase in market share for a business due to an overwhelming social media presence, but on a long term, social media provides an opportunity or a platform where you can stand and deliver clear but concise messages about the brand.
The Facebook News Feed: How it Works,10 Biggest Secrets – How does the social media giant decide who and what to put in your feed.
50 Cool Twitter Tools for Tweet Tracking – I’m sure you’ll find some new/useful tools on this list…well at least I did! -via @LisanneVos
Twimbow – Colored Thoughts – I tested it our for a while, it’s an interesting experiment of tweets & colors. Give it a try! [Beta]
Why Are Social Behaviors Plateauing? | Forrester Blogs – for the first time, we’re seeing a change in the growth trend. The latest 2010 Global Social Technographics report demonstrates that many social behaviors have reached a plateau. Why, and what does this mean to marketers?
The Latest Global Social Media Trends May Surprise You | Forrester Blogs – The story behind the data is pretty clear. The initial wave of consumers using social technologies in the US has halted. Companies will now need to devise strategies to extend social applications past the early adopters. This means that you need to understand how your consumers use social media. Do you know the Social Technographics Profiles of your customers? Is your company preparing for this next phase of social media strategy?
Media Influencers Survey Findings – The Media Influencers Survey presents key findings on the Singapore media and communications industry trends. #interesting
Storify.com – Create stories using social media – Turn what people post on social media into compelling stories. You collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.
SoTech infographic V1.0 | SoTech Now – How social technologies are impacting business.

[Communications Report] for October 1st 2010 – AndreaVascellari.com

Your LinkedIn Profile on Facebook – How-to guide.
How General Motors used social media to avert a crisis – Social media is speeding everything up, creating challenges and opportunities for marketers. This is especially true (sometimes painfully so) when a public relations issue comes up. Though social media can make an issue spread faster, smart marketers also see the opportunity to use that speed to quickly correct the issue.
What digital skills should a PR PRO have? « A view from Silicon Valley – The main point of debate for most agencies is whether they should embed digital skills across the agency or simply create a group of digital gurus. This is a real challenge and hard to get right…
Facebook, Twitter okay on the job, B.C. government tells employees – British Columbia is creating new guidelines for how public servants use social media such as Twitter and Facebook, and is encouraging their use in everything from forest-fire updates to citizen input on policy decisions.
£2.5bn a year wasted on marketing emails dismissed as spam – 64% of respondents said that if the emails were more relevant to them they would be more likely to read them. The research found 73% of consumers believe businesses send marketing emails regardless of their relevance to the recipient. – via Cynthia Wee @Its_A_Cyn
Blending Paid, Owned and Earned Media for Branding – eMarketer – Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned and earned. Paid media is advertising inserted next to another’s content; owned media is brand-created content; and earned media is getting someone else to provide content about a brand.
10 Examples of Amazing Viral Marketing Videos – These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process.
Twitter.com Keyboard Shortcuts – Handy.
Social Media Working Better for Retention Than Acquisition – Social media marketing has been around for several years, and as marketers begin to converge on best practices and use the channel in more uniform ways, it is emerging that their top goals are brand awareness and cultivating customer loyalty. Conversely, customer acquisition through social media is less important.
No analytics for Google Instant – It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.

[Communications Report] for September 17th 2010 – AndreaVascellari.com

Seven ways social nets like Facebook and LinkedIn are ‘truly evil’ – Something to keep in mind…
How to Unleash Your Human Potential | Fast Company – Allow your workers to experiment, and make their goal to please the customer–not the boss.
The Science of Retweets on Twitter – One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content
American Express launches interactive campaign with Mark Ronson – The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
Crowdmap – Collect news, aggregate and visualize on a map. Crowdmap is designed and built by the people behind Ushahidi, a platform that was originally built to crowdsource crisis information. As the platform has evolved, so have its uses. Crowdmap allows you to set up your own deployment of Ushahidi without having to install it on your own web server.
Developer Release – This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control.
Don’t Think of It As Piracy, Think of It As Marketing – Most video-game developers — along with most musicians, writers, movie producers and virtually every other kind of content creator — see digital piracy as an enemy to be fought with every weapon at their disposal. Not Markus Persson. While the Swedish developer of the indie game Minecraft says he isn’t happy about people copying his game illegally, he sees it as a necessary part of doing business in a digital world
Facebook Creates Multiple Account Dashboard for Advertisers – As Facebook becomes more of a force in the online advertising space, it has to also step up to the plate with analytics and reporting.
“The Social Network” Interactive Trailer Is All Up in Your Facebook – Anticipation is rising for the October 1 debut of The Social Network, the film that explores the history of Facebook and how it was founded. With just two weeks left before its debut in theaters, the film is launching its interactive trailer, chock-full of Facebook-y goodness.
Google’s troubles recruiting and retaining | Econsultancy – Recruiting and retaining ‘the best and brightest’ is the goal of most companies, and that explains why, for most companies, doing so is a tough job.
The Colors of the Web’s Superbrands [INFOGRAPHIC] – What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out…
Levi’s launches online fitting service for women – Brand Republic News – The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the “search for a perfect fit”, according to Levi’s.
Top 3 Reasons Traditional Marketing Will Fail – Traditional marketing methods and overall approach will undoubtedly fail in today’s communications climate.
Twittelp.com | Help in the blink of a tweet. – Twittelp is a mobile application that provides to its users a quick way to ask help on the twittersphere. Every of your follower will be able to see that you need them, moreover you can define up to 5 follower (suggest your best friends or familiar) that will be mentioned inside the help request. (Thanks to Giuliano Iacobelli)
BBC News – What your social network profile picture really says – Nina started a Facebook page for her experiment, gathering over 3,500 members, who shared their reasons for choosing their profile pictures…
The Desert of Community Building | Geoff Livingston’s Blog – It’s important not to deceive one’s self about the significant effort and time one will invest to build a community, and then continue to invest in order to sustain it. The Fifth Estate requires continued interactions…The time and human resource commitments are real and significant. Have the patience to see it through, from start to finish, and the deserts that lie between moments of great interaction. Knowing this from the start helps.
5 Compelling Reasons to Readjust Your Information Diet, and How to Do It – “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Marshall McLuhan
The Implications of Consumers Spending More Time with Facebook Than Google | Forrester Blogs – The difference between the two companies is that Facebook has a unified offering that people find compelling, while Google has a collection of sites that people find very useful–Google search, Gmail, YouTube, Google News and the other Google destinations are largely separate consumer experiences. This is a problem, and the solution may be Google Me, the rumored and expected social offering from Google.
Q2 2010 State of Social Meda Sponsorships – Good stats.
Seven Important Social Media Trends For The Next Year – Social media changes from month to month. Trends come and go quicker than the seasons change. Having said that…it should be an exiting year ahead in social media and these should be seven of the main trends…
YouTube Starts Testing New Live Streaming Platform – YouTube has announced it will start a two-day trial of their new streaming platform, which enables broadcasters to stream live video directly into YouTube channels.
How Newspapers Should Embrace Social Media – Some of the opportunities for socialised news or newspapers.
30 Awesome B2B Social Media Resources – Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads – On average, people who click on a video from Facebook are more engaged. They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view). Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types. On the Web in general, video ad completion rates hover around 25 percent.

[Communications Report] for September 9th 2010 – AndreaVascellari.com

B2B Ads: Women click, men act | Econsultancy – Women deliver a 23% higher clickthrough rate than men, but men are 53% more likely to buy, start a free trial, download or complete a desired action than their female counterparts.
B2C Outpacing B2B in Social Measurement [stats] – B2Bs focus less on hits and followers, more on sales.
5 Educational Email Marketing Infographics – Despite being the elder statesman of online marketing tools, email is still growing in adoption as a marketing channel.
AP Stops Fighting Bloggers, Plans To Credit Them As News Source – Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song – saying this week that they will credit bloggers for any stories they break.
Google Instant – The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.
Skype Introduces 10-Way Video Calling – Skype 5.0 beta two is already available for download; it includes 10-way video calls, automatic call recovery and a cleaner user interface. The update is also said to improve call quality and includes a number of bug fixes to make the overall experience much smoother.
frankencamera: open source digital camera on [technabob] – Here’s another example that make you understand that the future is not just about tech but especially about consumer empowerment to end users self customize their products/services. Apps are indeed playing a fundamental role.
TPB AFK | The Pirate Bay – Away From Keyboard – TPB AFK is a documentary about three computer addicts who redefined the world of media distribution with their hobby homepage The Pirate Bay.
The Pirate Bay Documentary Maker Fetches $34,000 To Bring Us TPB Story | Startup Meme – Unofficial Facebook Guide – Simon Klose headed over to Kickstarter, a startup which people can use to generate funds for their projects from the community. The intention was to raise $25,000 in a month to hire the services of an editing studio to turn his plans to reality. However Klose got luckier than he must have anticipated, raising a healthy $34,000 from numerous backers.
Kickstarter – This is a funding platform for creative projects. Projects, funded by the community, must reach or exceed their funding goal or no money changes hands. Creators keep 100% ownership. Love it.

[Communications Report] for September 1st 2010 – AndreaVascellari.com

What People Think of the Ad/PR Biz | Reuters – One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat.”) Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.) The numbers aren’t significantly different from those yielded by last summer’s edition of this annual survey.
Is it time for a Chief Social Media Officer? | ZDNet – The role may not be prominent now, but it will happen.
New report on “The State of Mobile Communications” – Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications. The report provides recommendations based on the implications of a range of key mobile research reports.
5 Tips to Maintain Social Media Momentum – Servant of Chaos – One of the challenges with social media is that it’s easy to start and it’s easy to stop.
The UK’s media consumption habits – Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular.
Facebook Usage Still Rising in Europe, but UK Growth Slows – eMarketer – The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.
Skype Etiquette – Some good tips to keep in mind when using Skype by Michael Arrington
Pre-recorded TV viewers cut out ads – The increasing use of digital television recording devices means fewer viewers will watch advertisements. Online video adverts have failed to make an impact on consumers with only 3% citing them as the kind of ad they were most likely to pay attention to.
Want an SEO job? Check out the Daily Mail’s robots.txt file … – This is actually a great idea!
10 Tips For Aspiring Community Managers – Tips from community builders on what it takes to land a job and be effective at cultivating community.
The Value of a Social Media Fan….Priceless – CPM models are generally used to price traditional media ads which represent only a monologue selling a specific product and are not customized to measuring the overall value of social media. Facebook “impressions” are a completely different kind of media where more often than not, the post should be as divorced as possible from trying to make a sale and are more about creating dialogue, brand awareness and positive social conversation which indirectly leads to higher sales.
Top 5 Mobile Advertising Trends To Watch – After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space. Here, we’ve laid out five mobile advertising trends to watch over the coming year.
Infographic: The Geosocial Universe – This infographic, created by Jesse Thomas of digital creative agency Jess3, shows the relative size of social networks and online services such as Skype, Gmail, MySpace, Twitter and Foursquare, and also shows the proportion of their user base that access the service via a mobile device.
How to Handle an Employee’s Controversial Online Comment – Stuff just happens. In most situations, though, the most important factor is how the situation is handled.
5 Items to Delete From Your Website Today – When we add ideas and actions, websites become more complicated. Complication creates confusion and often translates to lower effectiveness.
Youtube stars making 100000 plus per year: Tech Ticker, Yahoo! Finance – There are 10 independent YouTube stars who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul.
5 Huge Trends in Social Media Right Now – What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.