Tag: tools

[Communications Report] for June 28th 2010 – AndreaVascellari.com

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  • 5 Tools to Track Twitter Trends – On any given day there are over 600 tweets per second on Twitter for a total of over 50 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
  • Social Media Measurement Should Focus on Outcomes, Not Output – It’s not about simply looking for opportunities to drop messaging into ordinary conversation, but about finding shared interests, shared benefits and shared rewards for others in the communities where your brand interacts.
  • 8 Steps to Creating a Brand Persona – In social networks, the brand and how it’s perceived, is open to public interpretation and potential misconception now more than ever. Without a deliberate separation between the brand voice and personality and that of the person representing it, we are instantly at odds with our goals, purpose, and potential stature.
  • Top 10 Clever Google Voice Tricks – The phone management app is great, but even cooler hacks exist just under the hood.
  • How I Use Gmail Multiple-Inboxes Lab Feature to Manage E-mail Overload – Useful productivity tips.
  • 15 more awesome social media infographics – Infographics that demonstrate a mixture of both hard data and strategy practices. Hopefully, they’ll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.
  • 6 ways to find value in Twitter’s noise – A great example that shows how we can get insights from analyzing Twitter data.
  • Social Media is the 3rd Era of the Web [graph] – A search that compares the world wide search volume on Google for new media, web 2.0, and social media. What the graph shows is that we’re at an inflection point in the language we use to describe the macro trends of innovation on the web…it’s the indicator that we’re in the 3rd Era of the Web and it’s The Era of Social Media.
  • How The World Spends Its Time Online [infographic] – Millions of people across the world are constantly connected by the internet. Here’s a look at what everybody’s doing when they’re in front of their computer screen.
  • Is Social a Source for B2B Leads? – Terrific insights about B2B site visitors referred from social media.
  • Diesel Cam – Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
  • The Fun Theory – A great Volkswagen initiative. #engagement
  • Teens and Their Mobile Phones / Flowtown – Have you ever wondered what teens were really using their mobile phones for? A recent study released by Pew Internet Research has shed light on average mobile
  • Public Media Joins Forces for One Big Platform – The country’s five silos of public radio and television are spilling into each other with a joint program that will allow them – and eventually the public itself — to build apps, stations, websites and other media services combining audio, text and video content from every public radio and television outlet in the country.

[Communications Report] for June 12th 2010 – AndreaVascellari.com

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[Communications Report] for May 18th 2010 – AndreaVascellari.com

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How to use Google Calendar as Project Management Tool

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Featured on Lifehacker

Do you need a great tool to better manage your team, timelines, deadlines, relevant project’s data for you and for your clients? Here’s how Google Calendar can help you out.

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Create a calendar for each project – To preserve client privacy I temporarily changed the title of each calendar you see in this first screenshot. The syntax though remains the same, ‘year’ (11=2011, 10=2010, etc.) and then the ‘name of the project’. Using a proper syntax helps you to keep your calendar in order and makes them easier to browse/search.

Sharing – Share the calendar with the members of your team involved in the project. You can even share calendars with clients if they express the need to monitor the stream of activities and project deadlines. I’ve been in this situation a couple of times.

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Timeline – By placing the tasks on the calendar you’ll automatically turn each calendar into a detailed project’s timeline. I found the ‘agenda’ view particularly valuable because it gives a clear overview of the upcoming deadlines you have set.

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Manage client access – Like I said above when I was talking about ‘sharing’, sometimes you can plan to give (or the clients want to have) access to the calendar/timeline. A problem I faced is that in complex projects you might want to create two versions of the calendar. One for the team with the technical details they need/want to edit during the project development, and a second one for the client with all its relevant information (periodic results, deadlines, key data, meetings, etc.). On larger projects you can create dedicated calendars for multiple teams, too.



Problem solving – With every project comes a good number of problems, roadblocks or issues. Often these issues are spotted by members of the team while they are taking care of their tasks. What can be done? The member of the team that is facing the problem writes it in the calendar as an ‘all day’ entry adding his/her name next to it. Other members of the team, that can/know how to solve the issue, take care of it or write on the entry tips on how to solve it. Once the problem is solved the entry will be marked as FIXED. If  at the end of the day the problem is still not fixed, it can be moved (click & drag) to the next day or to a different date. I know that at first this might not sound easy or natural but I can guarantee you that, once you get into it, it will help you working faster and better with your team. It’s like an open and on-going problem solving channel. Of course, the internal organization of how and who takes care of solving problems can change from company to company and team to team. You can really take this to the next level by enabling your team to add the ‘mobile’ component to it (check the links I shared at the end of this post to learn how to sync these features with your iPhone).

(again, to preserve client privacy I temporarily changed the date and subject of these entries)

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Hashtags # – I mentioned the use of hashtags for internal data management in a couple of other posts but I’ll bring it back in this one, too. Google calendar is searchable (I’ll never get tired to remind it!). This is very important because it turns our calendar into a database. Using hashtags in our calendar’s entries helps us in searching and tracking specific items over time. Use a unique hashtag for each project you work on. The tags are the same I use with my team in tweets and shared content (photos, video, etc.). Result? Whenever I search for a hashtag I’ll get a complete list of the performed tasks with relative date and time. Here’s where things get interesting, go on reading the next point…

Export data (PDF) – Every calendar, search results or specific layouts (day, week, month, 4 days, agenda) are printable and therefore exportable in PDF format. This is really handy when you need a summary of the work you’ve done (you can get it by searching for a specific hashtag related to a project) or for the list of future tasks of your project (printing/PDF the ‘agenda’ layout is what works at best for me). Believe it or not there might still be occasions in which people will ask you for a PDF version of the data. It happened to me with external teams and clients (especially government and public organizations, they often still need something to print out on paper. Well yes they could access it online but… you go and figure that out).

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What makes Google Calendar a great tool is its simplicity. I’m sure there are many other ways it can be used to help with project management. In this post I shared my tips & suggestions, what about yours?

If you liked this post you might be interested in also checking out:

How do you use it? How does Google Calendar help you in better managing your projects? Go ahead and share your experience in the comments here on the blog or via a quick “comment-ready-tweet” @vascellari!

Andrea

[Communications Report] for April 5th 2010 – AndreaVascellari.com

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  • The Collapse of Complex Business Models « Clay Shirky – Some video still has to be complex to be valuable, but the logic of the old media ecoystem, where video had to be complex simply to be video, is broken.
  • Report – Future of the Internet IV – In an online survey of 895 technology stakeholders’ and critics’ expectations of social, political and economic change by 2020.
  • Facebook Summarized In A Single Picture – The chart breaks down Facebook’s history as well as some of the most important facts and figures from the company. Included in the chart is information about the site’s user base as well as the impressive engagement levels that Facebook is able to maintain.
  • Study: Mobile internet traffic is set to grow 400% by 2015 – What does that mean? As smartphones become more commonplace, phone companies could start charging a lot more money to keep them up and running. But consumers may not go along willingly.

[Communications Report] for March 22nd 2010 – AndreaVascellari.com

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What Could Lead Google’s Empire to Crack

Yes that’s the first thing I thought yesterday morning when I got Google Buzz running on my gmail… Google is losing focus.

I watched the live presentation, but I still wanted to play around with it a little bit before sharing my thoughts.

“Google Buzz is a new way to share updates, photos, videos and more…” What? Who needs that?!

  • Do I want to say and share something when I’m on the go? Yes, but I’ve been doing it on Twitter since 2006. Google feels a bit like a late comer.
  • Want to stay tuned on what people near me are buzzing about? Ok, but I’m already using Foursquare for that.
  • Status updates? Sure, but Facebook is where many of my friends live and even though it could be fun getting them on buzz not everyone uses gmail.

My take? Google is feeling the pressure from Twitter and Facebook. And you know what? It’s ok. It’s fine to have someone in the space that takes care of sharing micro updates and connecting with others.

Google should do what it is really good at doing…Google’s goal is to organize the world’s information. Google’s Social Search? Amazing. Google’s Real Time Search? Fantastic… so stick with it Google!

Google is huge and keeps growing. From this point on losing focus is what could lead Google’s empire to crack.

Your take? Share it in the comments or via Twitter @vascellari (remember to link to this post, it will make it easier for me to track the conversation).

Andrea

[Report] for February 3rd 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.