Erik Qualman did it again. Here’s the new and updated version of his video series dedicated to the latest social media trends. Continue reading “Social Media is Revolutionary”
Tag: trends
Communications Report for January 13th 2011 – AndreaVascellari.com
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- Participation in Real-Time Social Media Increased 20% in 2010 – Blog writing declined by 4%, and forum participation decreased by 11%. Participation in real-time social networks and microblogs, however, both grew by 20%.
- Momentfeed is Google Analytics for the Real World – With the proliferation of location based services, it would seem that there is a real opportunity to better understand how people go about their daily lives.
- YouTube Reports 200m Mobile Daily Mobile Views, 2.0 App for Android – 75% of respondents say that mobile is their primary way of accessing YouTube.
- HOW TO: Create a World-Class Online Community for Your Business – 9 steps businesses must take in order to make their online communities world-class.
- Are We Too Obsessed With Facebook? [INFOGRAPHIC] – Some highlights about Facebook usage, 2010 trends, adoption numbers and a great deal more.
- 5 Predictions for Small Business in 2011 – Here are my five predictions about how small businesses will continue to adapt to changing technologies as we move into the new year.
- Email, Social Media to See More Marketing Dollars in 2011 – Email and social media are the top tactics marketers worldwide expect to increase budgets on in 2011.
- 10 Online Tools for Better Attention & Focus – A handful of the best apps for fighting back against the constant distractions of our digital lives.
- 44% of Online Sharing Occurs Through Facebook [INFOGRAPHIC] – Impressively, 44% of shares occurred through Facebook in 2010, up 33% from last year. That number does not include shares done via Facebook’s “Like” button, which means the actual, universal percentage of shares through Facebook is likely higher.
- 5 ingredients of smart online commerce – Seth’s Blog – Few things they do that make them successful online.
- Exploring the Twitterverse – With Twitter at the center of the stellar system, apps orbit at different rotations based on their design and functionality.
- 6 Predictions for Digital Advertising in 2011 – Whether they choose to go big or small, the social web equips advertisers with significantly more consumer data points than ever before to improve the targeting and relevance of online advertising.
- 5 Predictions for Small Business in 2011 – Predictions about how small businesses will continue to adapt to changing technologies as we move into the new year.
[Communications Report] for September 17th 2010 – AndreaVascellari.com
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- Seven ways social nets like Facebook and LinkedIn are ‘truly evil’ – Something to keep in mind…
- How to Unleash Your Human Potential | Fast Company – Allow your workers to experiment, and make their goal to please the customer–not the boss.
- The Science of Retweets on Twitter – One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content
- American Express launches interactive campaign with Mark Ronson – The interactive campaign will be hosted at www.channel4.com/mylivestory, and will encourage consumers to celebrate their most memorable live music moments by submitting photos or videos of their favourite gig online.
- Crowdmap – Collect news, aggregate and visualize on a map. Crowdmap is designed and built by the people behind Ushahidi, a platform that was originally built to crowdsource crisis information. As the platform has evolved, so have its uses. Crowdmap allows you to set up your own deployment of Ushahidi without having to install it on your own web server.
- Developer Release – This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control.
- Don’t Think of It As Piracy, Think of It As Marketing – Most video-game developers — along with most musicians, writers, movie producers and virtually every other kind of content creator — see digital piracy as an enemy to be fought with every weapon at their disposal. Not Markus Persson. While the Swedish developer of the indie game Minecraft says he isn’t happy about people copying his game illegally, he sees it as a necessary part of doing business in a digital world
- Facebook Creates Multiple Account Dashboard for Advertisers – As Facebook becomes more of a force in the online advertising space, it has to also step up to the plate with analytics and reporting.
- “The Social Network” Interactive Trailer Is All Up in Your Facebook – Anticipation is rising for the October 1 debut of The Social Network, the film that explores the history of Facebook and how it was founded. With just two weeks left before its debut in theaters, the film is launching its interactive trailer, chock-full of Facebook-y goodness.
- Google’s troubles recruiting and retaining | Econsultancy – Recruiting and retaining ‘the best and brightest’ is the goal of most companies, and that explains why, for most companies, doing so is a tough job.
- The Colors of the Web’s Superbrands [INFOGRAPHIC] – What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out…
- Levi’s launches online fitting service for women – Brand Republic News – The new digital offering is based on the figures of 60,000 women worldwide, and is meant to be a step towards ending the frustrations in the “search for a perfect fit”, according to Levi’s.
- Top 3 Reasons Traditional Marketing Will Fail – Traditional marketing methods and overall approach will undoubtedly fail in today’s communications climate.
- Twittelp.com | Help in the blink of a tweet. – Twittelp is a mobile application that provides to its users a quick way to ask help on the twittersphere. Every of your follower will be able to see that you need them, moreover you can define up to 5 follower (suggest your best friends or familiar) that will be mentioned inside the help request. (Thanks to Giuliano Iacobelli)
- BBC News – What your social network profile picture really says – Nina started a Facebook page for her experiment, gathering over 3,500 members, who shared their reasons for choosing their profile pictures…
- The Desert of Community Building | Geoff Livingston’s Blog – It’s important not to deceive one’s self about the significant effort and time one will invest to build a community, and then continue to invest in order to sustain it. The Fifth Estate requires continued interactions…The time and human resource commitments are real and significant. Have the patience to see it through, from start to finish, and the deserts that lie between moments of great interaction. Knowing this from the start helps.
- 5 Compelling Reasons to Readjust Your Information Diet, and How to Do It – “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Marshall McLuhan
- The Implications of Consumers Spending More Time with Facebook Than Google | Forrester Blogs – The difference between the two companies is that Facebook has a unified offering that people find compelling, while Google has a collection of sites that people find very useful–Google search, Gmail, YouTube, Google News and the other Google destinations are largely separate consumer experiences. This is a problem, and the solution may be Google Me, the rumored and expected social offering from Google.
- Q2 2010 State of Social Meda Sponsorships – Good stats.
- Seven Important Social Media Trends For The Next Year – Social media changes from month to month. Trends come and go quicker than the seasons change. Having said that…it should be an exiting year ahead in social media and these should be seven of the main trends…
- YouTube Starts Testing New Live Streaming Platform – YouTube has announced it will start a two-day trial of their new streaming platform, which enables broadcasters to stream live video directly into YouTube channels.
- How Newspapers Should Embrace Social Media – Some of the opportunities for socialised news or newspapers.
- 30 Awesome B2B Social Media Resources – Marketers are currently in a state of transition. As social media and online marketing are integrated with traditional marketing channels, marketing teams need to learn more about the nuts and bolts of B2B social media. This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process.
- TubeMogul: People Watch Facebook Videos Longer, And Click On More Ads – On average, people who click on a video from Facebook are more engaged. They tend to watch longer than viewers who arrive from other sources— 1:45 minutes per view versus !:32 for Google (Twitter users are almost the same with 1:44 minutes per view). Roughly 40 percent of Facebook video ads, give or take, are watched all the way through across different video ad types. On the Web in general, video ad completion rates hover around 25 percent.
[Communications Report] for September 1st 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- What People Think of the Ad/PR Biz | Reuters – One-third of respondents voiced a positive view of the advertising/pr industry (6 percent “very,” 27 percent “somewhat.”) Twenty-seven percent were “neutral.” Twenty-five percent expressed a “somewhat negative view,” while 11 percent were “very negative.” (The rest didn’t venture an opinion.) The numbers aren’t significantly different from those yielded by last summer’s edition of this annual survey.
- Is it time for a Chief Social Media Officer? | ZDNet – The role may not be prominent now, but it will happen.
- New report on “The State of Mobile Communications” – Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications. The report provides recommendations based on the implications of a range of key mobile research reports.
- 5 Tips to Maintain Social Media Momentum – Servant of Chaos – One of the challenges with social media is that it’s easy to start and it’s easy to stop.
- The UK’s media consumption habits – Ofcom released its seventh annual communications market report last week. Its a goldmine of information about media consumption habits in the UK and is worth reading in full, the internet section in particular.
- Facebook Usage Still Rising in Europe, but UK Growth Slows – eMarketer – The Facebook juggernaut rolls on in Europe, but the first sign of declining growth rates has appeared. In particular, the site’s meteoric expansion in the UK is tailing off.
- Skype Etiquette – Some good tips to keep in mind when using Skype by Michael Arrington
- Pre-recorded TV viewers cut out ads – The increasing use of digital television recording devices means fewer viewers will watch advertisements. Online video adverts have failed to make an impact on consumers with only 3% citing them as the kind of ad they were most likely to pay attention to.
- Want an SEO job? Check out the Daily Mail’s robots.txt file … – This is actually a great idea!
- 10 Tips For Aspiring Community Managers – Tips from community builders on what it takes to land a job and be effective at cultivating community.
- The Value of a Social Media Fan….Priceless – CPM models are generally used to price traditional media ads which represent only a monologue selling a specific product and are not customized to measuring the overall value of social media. Facebook “impressions” are a completely different kind of media where more often than not, the post should be as divorced as possible from trying to make a sale and are more about creating dialogue, brand awareness and positive social conversation which indirectly leads to higher sales.
- Top 5 Mobile Advertising Trends To Watch – After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it’s essential that advertisers keep up-to-date on their options in the mobile space. Here, we’ve laid out five mobile advertising trends to watch over the coming year.
- Infographic: The Geosocial Universe – This infographic, created by Jesse Thomas of digital creative agency Jess3, shows the relative size of social networks and online services such as Skype, Gmail, MySpace, Twitter and Foursquare, and also shows the proportion of their user base that access the service via a mobile device.
- How to Handle an Employee’s Controversial Online Comment – Stuff just happens. In most situations, though, the most important factor is how the situation is handled.
- 5 Items to Delete From Your Website Today – When we add ideas and actions, websites become more complicated. Complication creates confusion and often translates to lower effectiveness.
- Youtube stars making 100000 plus per year: Tech Ticker, Yahoo! Finance – There are 10 independent YouTube stars who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul.
- 5 Huge Trends in Social Media Right Now – What follows are five of the hottest social media trends right now. Each are influencing our social, online and mobile behaviors in significant ways.
[Communications Report] for June 28th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- 5 Tools to Track Twitter Trends – On any given day there are over 600 tweets per second on Twitter for a total of over 50 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
- Social Media Measurement Should Focus on Outcomes, Not Output – It’s not about simply looking for opportunities to drop messaging into ordinary conversation, but about finding shared interests, shared benefits and shared rewards for others in the communities where your brand interacts.
- 8 Steps to Creating a Brand Persona – In social networks, the brand and how it’s perceived, is open to public interpretation and potential misconception now more than ever. Without a deliberate separation between the brand voice and personality and that of the person representing it, we are instantly at odds with our goals, purpose, and potential stature.
- Top 10 Clever Google Voice Tricks – The phone management app is great, but even cooler hacks exist just under the hood.
- How I Use Gmail Multiple-Inboxes Lab Feature to Manage E-mail Overload – Useful productivity tips.
- 15 more awesome social media infographics – Infographics that demonstrate a mixture of both hard data and strategy practices. Hopefully, they’ll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.
- 6 ways to find value in Twitter’s noise – A great example that shows how we can get insights from analyzing Twitter data.
- Social Media is the 3rd Era of the Web [graph] – A search that compares the world wide search volume on Google for new media, web 2.0, and social media. What the graph shows is that we’re at an inflection point in the language we use to describe the macro trends of innovation on the web…it’s the indicator that we’re in the 3rd Era of the Web and it’s The Era of Social Media.
- How The World Spends Its Time Online [infographic] – Millions of people across the world are constantly connected by the internet. Here’s a look at what everybody’s doing when they’re in front of their computer screen.
- Is Social a Source for B2B Leads? – Terrific insights about B2B site visitors referred from social media.
- Diesel Cam – Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
- The Fun Theory – A great Volkswagen initiative. #engagement
- Teens and Their Mobile Phones / Flowtown – Have you ever wondered what teens were really using their mobile phones for? A recent study released by Pew Internet Research has shed light on average mobile
- Public Media Joins Forces for One Big Platform – The country’s five silos of public radio and television are spilling into each other with a joint program that will allow them – and eventually the public itself — to build apps, stations, websites and other media services combining audio, text and video content from every public radio and television outlet in the country.
[Report] for February 3rd 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Procter and Gamble embraces Facebook – When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention.
- Major brands sceptical of social media – Just 22% of those surveyed said that social media forms a major part of their promotional strategies. Meanwhile, many marketers are confused about the role the channel should play in their company’s plans.
- 2010 Nonprofit Social Media Benchmarks Study – An analysis of growth and social engagement metrics for nonprofit organizations.
- Context is King: How Videos Are Found And Consumed Online – An incredibly detailed post by Ashkan Karbasfrooshan.
- Rethinking the Value of Social Media to Online Shopping – This research implies that the promise of Social Media for eRetailers should be carefully balanced by logistics and understanding of what customers actually want, otherwise mutual disappointment is sure to follow.
- Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers – Blogging, which is equivalent to content building, helps attract more site visitors. The rationale is similar: more blog articles mean more chances to create something that grabs readers’ attention and indirectly build up a company’s reputation.
- Harvard on foursquare – Harvard is the first university to use foursquare to help students explore their campus and surrounding places of interest. “…this represents a smart use of FourSquare — which still has plenty of doubters — by an organization. I’m certain organizations of different natures will find a way to leverage the service to achieve their own business goals.”
- Social Media Marketing: How Pepsi Got It Right – Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.
- National Lady Gaga Day Draws 100,000+ on Facebook – How social networks can unleash community power. Still wondering if there’s any return on social media investment? Get your “social media embassies”, now.
- Themeleon – Twitter Profile Designer – Nice tool to easily customize the way Twitter looks for you and how your profile looks to others.
- Baby Boomers Get Connected with Social Media – Stats: 77% of millenials, 61% of gen X, 46% of Baby boomers maintain a social network profile.
- Engagement on Social Networks Top Priority for Marketers – The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.
- Ikea’s Easy to Assemble video series breaks new ground in branded entertainment – “Easy to Assemble is a wacky online video series created and written by Illeana Douglas and sponsored by Ikea. According to Advertising Age, Easy to Assemble has racked in 5.1 million views since first going online last year and the numbers are still growing. Ikea had the vision to give Douglas the creative freedom to place entertainment ahead of marketing”.
- Digital Marketing: Facebook Ads Not So Annoying – It turns out users find ads on social networks no more annoying than any other ads on the web.
- Google – Search is getting more social – Google is pushing the feature to beta status and turning it on for all signed-in English Googlers. Google Social Search is a standard search results page add-on that displays socially relevant content from people in your online social circle, as determined by your Google Profile.
- Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? – What is content curation and why is it so important for the future of web content publishers…the next emerging disruptive role in the content creation and distribution chain.
- 20 Most Important Social Media Buzzwords for 2010 – The most appropriate buzzwords to describe our curious stampede to the social media and mobile future.
[Report] for January 16th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Global Study Reveals Proliferation of Consumer-Based Social Networking Throughout the Enterprise and a Growing Need for Governance and IT Involvement – Cisco released the results of a third-party global study designed to assess how organizations use consumer social networking tools to collaborate externally, revealing the need for stronger governance and IT involvement. The new study is based on extensive interviews with 105 participants representing 97 organizations in 20 countries around the globe.
- 10 Gorgeous Social Media Infographics – Enjoy… 😉
- Ad.ly Analytics – Understand Your Followers – Good analytics for your twitter account.
- tweetcloud – what’s being said? – The goal is to quickly show users “what’s being said” across the Twittersphere or from a specific Twitter user through an intuitive interface (a cloud).
- CMP.ly – Need to disclose? – Provides bloggers and advertisers with a simple disclosure solution.
- ShoutEm – Roll your own Microblogging Social Networking – Handy. I love to use it for internal communication but it’s great for public too.
- Ushahidi :: Crowdsourcing Crisis Information (FOSS) – The Ushahidi Engine is a platform that allows anyone to gather distributed data via SMS, email or web and visualize it on a map or timeline. Their goal is to create the simplest way of aggregating information from the public for use in crisis response.
- Just because you only met social media idiots does not mean that everybody is one … by @nicolesimon – Nicole comments on comment so called experts. Well written post.
- How to create a music video clip 2010 style – So this is how you produce a Music Video Clip 2010 Style. You ask your fans to turn on their webcam, mimic a frame they get presented and upload it. One frame at a time and together with other visitors you become part of the latest video of C-Mon & Kypski.
- Mike Arrington interrogates Mark Zuckerberg – Where the privacy on the web will go in the next couple of years. “Public Is the new “social norm”.
- The 10 Stages of Social Media Business Integration – Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.
- 10 on 10 – Ten consumer trends for 2010 and beyond from Edelman.
- Google – Internet Stats – Collection of the latest Internet stats – This Google resource brings together the latest industry facts and insights.
- What Is Engagement And How Do We Measure It? – Did you get something from your audience that can make your business better? That can mean profits, ideas, referrals and recommendations, digital merit badges…
- How Saatchi & Saatchi’s Toyota social media disaster unfolded – Toyota’s now disastrous foray into social media offers a demonstration of what skills an agency needs to play in that space.
[Report] for January 7th 2010 – AndreaVascellari.com
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.
- Keep track of what you need to do thanks to Google – …I – LOVE – IT!
- Facebook for iPhone 3.1 Adds Push Notifications, Address Book Syncing – There’s finally a way to extract your contacts from Facebook!
- HootSuite Now Lets You Update Your WordPress Blog – The feature doesn’t limit you 140 character updates, and you can include URLs, photos and files in your updates.
- Habbo Hotel launches conversation tracking tool – Habbo Hotel, the virtual world for teens, is offering marketers the chance to understand what its users are saying about their brands with a tool that has been piloted by MTV.
- Search engine optimisation ‘to evolve’ with Google’s incorporation of Twitter – Google recently announced that it will be incorporating live updates from sites such as Facebook and Twitter into its results pages. Keywords would have to be included in Twitter posts, descriptions and accounts in order for the feed to be “properly optimised” by the search engine.
- Location-Based Ads Come to Augmented Reality in the US – Location-based social network Brightkite announced this morning that it has added what it calls the first mobile Augmented Reality advertising for U.S. markets to its AR layer in the Layar augmented reality browser
- Pepsi Chooses Social Media Over Super Bowl – Pepsi appears to understand that they are talking to people, and this is a huge point that scares many larger companies away from social media.
- Twitgether – Social Twitter Client for Gmail Gadget, Facebook App… – Twitgether is a full featured twitter client for social networks.
- How Much Information? 2009 Report on American Consumers (PDF) – In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day.
- Engaging Employees in the Age of Streams – Steve Rubel offers three potential solutions.
- Social Media Guide for Journalists – It’s not enough today to have a good rolodex of sources (seriously, who even has a rolodex nowadays?) and a solid recorder, journalists need to be able to make use of every tool in their arsenal in order to stay afloat in today’s almost real-time media landscape.
- Need an effective presentation? 6 PowerPoint tips – Useful.
- Google Alerts for Twitter Lists – listimonkey – Get free email alerts whenever a keyword appears in Twitter Lists of your choice. Good monitoring tool…
- 20 Essential Gmail Tips You Probably Don’t Use (but Should!) – Awesome round-up of tips.
- Ten trends that will matter to every company in 2010 – Neville sums it all up!