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Communications Report for December 6th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

Communications Report for December 6th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Online Advertising Sucks – How often do you hear about a traditional mass media company shifting to a “digital first” strategy? Those companies may want to take a look at this…
How the Fortune 500 Use Social Media to Grow Sales and Revenue – The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.
College Students Admit To “Shocking” Text Messaging Habits in Class – According to data released from Nielsen this fall, that age group sends around 1,630 texts per month – roughly three texts per hour.
Research Examines What Motivates People to Comment Online – The study examined user activity specifically to try to gauge the influence of “emotional content” on users’ behavior. Using sentiment analysis, the researchers looked at content, separating “objective” and “subjective”, and then examined users’ responses
How 10 Year Olds Explain Cloud Computing – They explain cloud computing in a simple, clear way. They don’t see limits to the cloud. They see it as infinite, accessible anywhere, any time.
Intelligently silence Gmail conversations with “Smart Mute” – If you enable “Smart Mute” from the Labs tab in Gmail Settings, muted conversations will only appear in your inbox if a new message in the conversation is addressed to you and no one else, or a new email in the conversation adds you to the “To” or “Cc” line. Once you enable Smart Mute, mute behavior will change across all versions of Gmail: web, mobile, Android, etc.
Study: Two-Thirds of Marketers Integrate Social Media and Email Marketing – Just because social media may be a new addition to your marketing mix doesn’t mean email marketing should be eliminated. In fact, social media can help to enhance your email marketing efforts.
The State of Small Business Online Marketing Budgets [REPORT] – According to the survey, 54% of respondents indicated that their businesses currently have websites. Regarding website features, the vast majority (80%) of websites include general business information, while customer service (45%), lead generation (35%) and e-commerce (30%) features trail in at a distant second, third and fourth places. A mere 13% of businesses reported having a blog.
YouTube top search term in Japan for third year running – #trends A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.
How To: Build a private collaboration site on WordPress.com in 5 minutes – #productive & #smart
Introducing the PostRank Facebook Analytics App – This new Facebook analytics application, which will help publishers solve not one, but two problems at once…
Popularity does not equal influence on Twitter: Seeking influence – only one in 318 messages containing an internet address is “retweeted” the researchers found.
Social Media Case Study: Cold Stone Creamery – The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores.

[Communications Report] for June 28th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

5 Tools to Track Twitter Trends – On any given day there are over 600 tweets per second on Twitter for a total of over 50 million tweets per day. With an overload of tweets daily it can be difficult to grasp what is really trending at any given moment. Use the tools below to quickly find current Twitter trends and trending conversations.
Social Media Measurement Should Focus on Outcomes, Not Output – It’s not about simply looking for opportunities to drop messaging into ordinary conversation, but about finding shared interests, shared benefits and shared rewards for others in the communities where your brand interacts.
8 Steps to Creating a Brand Persona – In social networks, the brand and how it’s perceived, is open to public interpretation and potential misconception now more than ever. Without a deliberate separation between the brand voice and personality and that of the person representing it, we are instantly at odds with our goals, purpose, and potential stature.
Top 10 Clever Google Voice Tricks – The phone management app is great, but even cooler hacks exist just under the hood.
How I Use Gmail Multiple-Inboxes Lab Feature to Manage E-mail Overload – Useful productivity tips.
15 more awesome social media infographics – Infographics that demonstrate a mixture of both hard data and strategy practices. Hopefully, they’ll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.
6 ways to find value in Twitter’s noise – A great example that shows how we can get insights from analyzing Twitter data.
Social Media is the 3rd Era of the Web [graph] – A search that compares the world wide search volume on Google for new media, web 2.0, and social media. What the graph shows is that we’re at an inflection point in the language we use to describe the macro trends of innovation on the web…it’s the indicator that we’re in the 3rd Era of the Web and it’s The Era of Social Media.
How The World Spends Its Time Online [infographic] – Millions of people across the world are constantly connected by the internet. Here’s a look at what everybody’s doing when they’re in front of their computer screen.
Is Social a Source for B2B Leads? – Terrific insights about B2B site visitors referred from social media.
Diesel Cam – Interactive installation at Diesel Stores in Spain, being the first store that allows users to share the moment of buying and trying garments on their Facebook profiles from the store. Consumers are able to make pictures, publish them and boast their new acquisitions with their Facebook friends.
The Fun Theory – A great Volkswagen initiative. #engagement
Teens and Their Mobile Phones / Flowtown – Have you ever wondered what teens were really using their mobile phones for? A recent study released by Pew Internet Research has shed light on average mobile
Public Media Joins Forces for One Big Platform – The country’s five silos of public radio and television are spilling into each other with a joint program that will allow them – and eventually the public itself — to build apps, stations, websites and other media services combining audio, text and video content from every public radio and television outlet in the country.

[Communications Report] for June 12th 2010 – AndreaVascellari.com

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Mobile Uploads Spur Facebook Video Growth – Facebook’s nearly half a billion users are now uploading 20 million videos each month, many of which are shared through mobile phones.
10 ways to keep tabs on ‘live’ hashtag chats on Twitter – Twitter chats are increasingly growing in popularity, providing participants with a specific time and place to discuss pertinent issues and share knowledge. Before you can get stuck into these lively sessions, you need to consider which application / tool is best suited to the format in question.
21 Rules of Engagement in Social Media – While businesses now have access to these rich channels, the true promise of social media however, lies in the direct connections that are forged between people who represent companies and the people who define markets of interest.
Social media monitoring review 2010 [report] – In-depth review of the leading social media monitoring tools.
Top 5 Social Media Ethics Concerns for Lawyers – The people in charge of lawyer ethics oversight in your state see social media either as just another form of communication, or as a special threat to client confidences and attorney decorum. Do you know what rules apply to you?
Costolo: Twitter Now Has 190 Million Users Tweeting 65 Million Times A Day – Most users, says Costolo, don’t Tweet at all, but rather use Twitter as a consumption media. How many of those 65 million Tweets are automated spam is not clear.
How Consumers Interact with Brands on Social Networks – eMarketer – The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. By 2014, nearly two-thirds of Internet users will be on board.
Building Trust with Empowered Consumers – The top three sources that influenced purchase decisions for US Internet users were friends and family sought out for their opinion (53%), friends and family who offered their opinion (49%) and online research (49%).
Social Media No. 1 Emerging Channel for Lead Gen – Lead generation was marketers’ first priority, with 66% saying it was their greatest concern for 2010, compared with just 17% who chose brand awareness.
The State of LinkedIn – The most represented industries are hi-tech (16%), finance (12%) and manufacturing (10%), while engineering (15%), sales (11%), administrative (9%) are the most common job functions.
Klout is the standard for influence – The goal is to accurately measure that influence and provide context around who a person influences and the specific topics they are most influential on.
From Facebook, answering privacy concerns with new settings – By Mark Zuckerberg (CEO Facebook)…
Official Google Blog: Search more securely with encrypted Google web search – Good or bad for analytics, tracking, etc. ?
Use LinkedIn Effectively – LinkedIn is the de facto online social network for business types. The thing is, lots of people are “on there” but aren’t necessarily using it to the fullest.
The best creative marketing examples on YouTube – YTShowandTell’s Channel.
100 Incredibly Useful & Free Mac Apps – Some handy ‘Productivity’ and ‘File Sharing and Transfer’ apps.